English
Ayça GÜLAÇ
Corporate Communication Manager
Izmir,35
Summary
Accomplished Corporate Communications Manager with exceptional leadership, planning, and project management strengths. Proven track record of devising innovative and targeted strategies to promote messages, enhance image, and improve engagement. Over 15 years of experience in the Automotive Industry, successfully planning events, supporting executives, and assisting with public relations by leveraging exceptional communication abilities. Skills in coordinating graphic designs and videos have further driven important company messages and engaged the target audience.
Overview
1
1
year of professional experience
4
4
Certifications
Work History
Corporate Communication & Marketing Manager
CMS Group
3 2004 - 10.2022
- Provided administrative support to senior team members.
- Proofread and edited materials prepared by all staff to check and correct spelling, grammar, and style.
- Created media kits and utilized promotional materials to meet specific strategic initiatives.
- Assisted with marketing strategy development to increase public awareness and customer engagement.
- Prepared social media posts and videos with an eye for viral content strategies.
- Developed original content for blog posts and website articles.
- Built strong relationships with media outlets and communications professionals to expand personal network.
- Helped with photo and video production, and performed visual and sound editing tasks.
- Secured media coverage for clients, company, and specific campaigns.
- Wrote and distributed press releases and social media content for clients and company.
- Prepared for public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition, and industry trends.
- Engaged in professional networking to maintain strong relationships with communications and media professionals, to drive partnerships, and to effectively disseminate mass communications.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
- Prepared or edited organizational publications, such as employee newsletters or stockholder reports, for internal or external audiences.
- Increased revenues and supported business goals by developing public relations strategies and campaigns.
- Prepared, worked out, and followed up on the annual and monthly department budget.
- Prepared and designed group sustainability report.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Wrote executive speeches and talking points to deliver consistent message across all internal and external communication channels.
- Elevated event visibility by managing all aspects of event planning, from concept development to post-event follow-up activities.
- Managed crisis communications effectively, minimizing negative impact on company reputation.
- Managed company events, town halls and meetings.
- Increased employee engagement through the creation of targeted internal communications campaigns.
- Optimized internal communication channels for seamless information flow between departments, reducing redundancies in processes.
- Supported Corporate Social Responsibility plans through the development and implementation of internal and external communication strategies.
- Produced internal communications for Health and Safety projects. Including Sustainability Reports.
- Assisted with media interviews, prepping the Board with bullet points.
- Promoted specific messages to internal and external stakeholders.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Led crisis communications and media relations activities in response to challenging situations.
- Drafted speeches for company executives and advised on media talking points.
- Conducted media training for company executives and business leaders.
Procurement Specialist
Sar Elektronik
12.2000 - 07.2001
- Identified new and more cost-effective suppliers through participation in industry networking events, purchasing advantageous packages and cutting costs.
- Researched new vendors and partners to obtain most cost-effective pricing for goods.
Education
BBA - Economics
Agean University
Izmir, Turkey 04.2001 -
Skills
Problem-solving abilities
Corporate Brand & Standards
Teamwork and Collaboration
Corporate budgeting
Multitasking Abilities
Organizational Skills
Event Planning & Coordination
Decision-Making
Multitasking & Task Prioritization
Project Management
Corporate Communications ( written & Verbal )
Adaptability and Flexibility
Languages
Proficient
C2
German
Elementary
A2
Certification
Time Management
Hobbies
Ceramic Arts:
Ceramics is a late hobby of mine. It reveals the creativity in me while challenges me with patience. The easy part comes with the attention to detail.
Travelling:
I have been travelling since I was a kid, so I love how you adapt to that country, learn how they communicate. I also think that it has a great impact on my organizational skills.
Taking Courses:
I love learning about new topics. Masterclass is one of my late discoveries. you can learn the insides of all topics, from the best in their field.
Timeline
Producing Sustainability Reports
10-2016
Ethics Management
01-2015
Image Management
05-2012
Time Management
02-2006
BBA - Economics
Agean University
04.2001 -
Procurement Specialist
Sar Elektronik
12.2000 - 07.2001
Corporate Communication & Marketing Manager
CMS Group
3 2004 - 10.2022