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Hi, I’m
Aya Karam
Senior content strategist & lead
Dubai
Summary
Dynamic multilingual content leader specializing in content intelligence and cross-channel storytelling. Proven ability to transform audience insights into impactful communication strategies that resonate with global brands. Adept at driving engagement and enhancing brand narratives through innovative content solutions. Committed to leveraging diverse linguistic skills and strategic thinking to elevate brand presence in competitive markets.
Overview
17
years of professional experience
6
Certificates
3
Languages
Work History
Publicis Media
Content Manager / Writer
01.2016 - 01.2026
Job overview
- Lead the development and execution of content strategies for high-profile clients, ensuring brand consistency across all platforms.
- Utilize content intelligence and insights to optimize campaign performance and engagement.
- Collaborate with cross-functional teams to deliver high-impact storytelling and creative campaigns.
Eastline Marketing
Content Writer
01.2014 - 01.2015
Job overview
- Crafted engaging digital content and blog posts for diverse industry portfolios and tailored to client-specific SEO goals and audience personas.
Music Is My Life – Watary Productions
Content Coordinator & Administrative Assistant
01.2012 - 01.2014
Job overview
- Coordinated content production and administrative workflows within a fast-paced entertainment environment.
Abbout Productions
Production assistant
01.2011 - 01.2012
Job overview
- Assisting the production team in their cinematographic projects, research for financing and film budgets, writing and translation of films' synopsis and resumes.
Radio Liban
News Writer & Broadcaster
01.2009 - 01.2010
Job overview
- Developed sharp, concise news scripts and supported live broadcast productions.
Education
Lebanese University – La SapienzaBeirut - Rome
International Masters in Cooperation For Peace from International Relations
04.2001
Lebanese University – IFP – CPJBeirut - Paris
Advanced Diploma in French Journalism from Journalism
04.2001
Lebanese UniversityBeirut
Bachelor's Degree from Journalism
04.2001
Skills
Strategy : Content Strategy & Strategic Content Planning, Audience Insights
Creative : Storytelling, Copywriting, Creative Direction, Content Development
Technical : Social Media Analytics, CMS Management (WordPress, Adobe AEM, Sitecore), Proofreading
Leadership : Client Servicing, Team Collaboration, Project Management (Asana, Slack)
Certification
AI Tools Workshop
Interests
Writing
Languages
Travelling
Timeline
AI Tools Workshop
05-2026
Contagious Creative Accelerator
06-2023
Meta Certified Creative Strategy Professional
04-2023
Radio training certificate, CFPG – Paris
08-2019
Level 1 Award, WSET (Wine & Spirit Education Trust)
07-2017
Content Manager / Writer
Publicis Media
01.2016 - 01.2026
Content Writer
Eastline Marketing
01.2014 - 01.2015
Content Coordinator & Administrative Assistant
Music Is My Life – Watary Productions
01.2012 - 01.2014
Conflict Resolution, Negotiation, Intercultural Dialogue and Citizenship
04-2011
Production assistant
Abbout Productions
01.2011 - 01.2012
News Writer & Broadcaster
Radio Liban
01.2009 - 01.2010
Lebanese University – La Sapienza
International Masters in Cooperation For Peace from International Relations
04.2001
Lebanese University – IFP – CPJ
Advanced Diploma in French Journalism from Journalism
04.2001
Lebanese University
Bachelor's Degree from Journalism
04.2001
LANGUAGES
Arabic (Native)
English (Fluent)
French (Fluent)