Summary
Overview
Work History
Education
Skills
Certification
Tridentitynumber
Personal Information
Languages
References
Hobbies
Timeline
Generic
Ayça Emralioğlu

Ayça Emralioğlu

Sales & Market Research Executive
Ankara,06

Summary

Data-driven Reporting Specialist with 9 years of experience designing and developing reports. Proficient in generating and customizing reports with varying complexity. Expertly collects, organizes, analyzes and disseminates significant amounts of information with attention to detail and accuracy.


Detail-oriented professional with experience in developing financial models and reports. Offers great budgeting, forecasting and cost analysis skills.

Overview

10
10
years of professional experience
8
8
years of post-secondary education
7
7
Certifications

Work History

Sales & Market Research Executive

XCMG Turkey
Ankara, Ankara
07.2024 - Current

• Collect and consolidate sales data from various sources.

• Analyze sales performance metrics to identify trends and patterns.

• Prepare comprehensive reports and presentations for management review.

• Stay updated on industry trends, competitor activities, and customer behavior.

• Conduct market research to identify opportunities and threats.

• Provide insights on market dynamics to support strategic decision-making.

• Collaborate with the sales and marketing teams to understand their objectives.

• Offer data-driven insights to optimize promotional and sales activities.

• Suggest improvements and strategies to increase market share.

• Work closely with the business development team to develop sales plans.

• Provide input based on data analysis to set realistic and achievable objectives.

• Assist in the implementation of sales strategies to meet organizational goals.

• Track and evaluate the effectiveness of sales initiatives.

• Identify areas of improvement and recommend corrective actions.

• Regularly review key performance indicators to assess sales team performance.

• Utilize historical data and market trends to forecast sales demand.

• Assist in predicting revenue and expenses to support budget planning.

• Provide accurate and timely forecasts to aid decision-making processes.

• Assess the sales potential in different market segments.

• Make informed recommendations for expanding market share.

Planning- Budget and Reporting Specialist

Bayındır Sağlık Grubu
05.2022 - 06.2024
  • Responsible for annual budget process of 4 hospital and 8 dental clinics.
  • Responsible for doing profit and loss analysis for 4 hospitals' each branch twice a year.
  • Responsible for doing budget-annual report for consolidated BAYEK group quarterly.
  • Responsible for feasibility studies for every subject of the hospital.
  • Responsible for monthly reporting to administrative staff.

Senior Export Commercial Strategies Specialist

Eti Gıda Sanayi ve Ticaret A.Ş.
02.2020 - 09.2021
  • To follow up export performances; to analyze value chains, financial results and costs in such way that it will benefit the sales, to make and follow up sales forecasting
  • Summary of my responsibilities at my position;
  • To consolidate annual export budget, revised budget, strategical plan, to manage and follow up the whole budget processes
  • To consolidate all the financial data in the financial side of the A&OP loop that is being conducted in export department, to perform the transmission of the data between internal units, to analyze the results and develop proposals in order to improve the results
  • To monthly perform budget and profitability analysis based on region, country, category and brand, to determine the differences and develop proposals in order to improve the process
  • To monthly perform an in-depth rolling forecast based on category, sub-brand and geography
  • To investigate profit/loss and market trends, to determine the possible financial risks
  • To analyze the data such as economic indicators, market conditions and geographical challenges that affect the performances of the sales teams
  • To perform an in-depth analysis of the factors that affect the Cost of Goods Sold, to submit proposals that will increase the profit margin and cost saving by performing benchmark and trend analyses
  • To take an active role in new product and production line investment decisions and feasibility processes, to manage the financial side of the process within the export department

Senior Strategy Development and Budget Reporting Specialist

Kosan Kozmetik Paz. ve Tic. A.Ş. (Flormar)
01.2018 - 09.2019
  • Responsible for annual budget process of each department in the company
  • Budget-Actual variance analysis
  • Investment analysis and reporting
  • Involvement in costing and pricing process especially transfer pricing
  • Preparing and analyzing Key Performance Indicators (KPI's) financial and nonfinancial metrics
  • Product-Sales channel profitability reporting
  • Management Presentations
  • Feasibility Studies
  • Adhoc analysis and reporting
  • Summary of my specific responsibilities based on my experience in Flormar;
  • Preparing annual budget in accordance with the Yves Rocher schedule
  • Tracking and reporting monthly actual vs budget results
  • Logo and SAP account code matching
  • Configuration of SAP CO module in accordance with the project plan and start using system

Financial Analyst

Evyap A.Ş.
09.2016 - 07.2018
  • I am responsible of BU1 ( Turkey and Regional Countries ) and BU4 (Export Countries) Budget and all of the Financial Support requests. -Summary of the job title;
  • Measuring SKU based financial performance including related brands, region, channel and all other kind of indicators
  • Managing top to bottom line P&L results and controlling all cost components and leading all kinds of commercial and operational items including pricing
  • Creating the feasibility studies and assuming the P&L statements of pre-launch products and performing post completion review's, controlling their profitability and reporting them to the marketing and sales departments.
  • P&L management by margin based analysis on brands and channels
  • Responsible from the annual budgeting process
  • Performing brand base long range financial plans in corporation with sales and marketing departments.
  • Performing cost studies when marketing and sales department has requested

Semi-Senior Auditor

Deloitte
09.2015 - 05.2016
  • Still continuing to perform general audit procedures
  • Starting to audit other accounts in the balance sheet ( inventory, sales, credit, loan etc.) -Leading my junior colleague and responsible for her/his every work in the audit team and check them
  • Helping my senior colleague about the documentation of the audit report and doing some of the footnotes of our audit report.

Assistant Auditor

Deloitte
09.2014 - 09.2015
  • Responsible for tracking the confirmations ( bank , A/R, A/P , credit consingment etc.)
  • Responsible for the some of the walkthrough processes of our customers in order to acknowledgement for the audit team
  • ( revenue, inventory, expenditure, financial reporting,fixed assets, treasury, payroll processes) -Performing the preliminary analytical procedure ( comparison between the previous year and that year from account to account , after comparison investigating the increase/decrease of the accounts -Documentation of BOD decisions of the customer -Performing detail ( invoice reconciliation) or analytical testing to accounts

Intern

Türkiye Halk Bankası A.Ş. Head Office
07.2013
  • My internship was in the department of branch operations, and the employees of the department had a route in bank branches of al aorund Turkey, they went and audit the daily operations of that branch etc
  • My internship lasted for four weeks.

Intern

Rekabet Kurumu
- 5 2013
  • It is a 2 week training programme which includes a training about the Competition Authority and in the second week interns are separated into two groups and research about the given cases and at last present their cases to authority
  • At the end of the programme interns had a certificate.

Education

Bachelor of Science - Economics

İhsan Doğramacı Bilkent University
Ankara, 06
09.2010 - 06.2014

High School Diploma -

TED Ankara College Foundation Private High School
Ankara
09.2006 - 06.2010

Skills

Office Programs (Word, Excel, Powerpoint)

SAP

Matlab-Eviews

Pivot tables

Time Management

Teamwork and Collaboration

Certification

Certificate of honour in 2006/2007 academic year

Tridentitynumber

22993649622

Personal Information

  • Date of Birth: 05/15/92
  • Gender: Female
  • Nationality: Turkish

Languages

Turkish
Native language
English
Proficient
C2
French
Elementary
A2
Italian
Elementary
A2

References

  • Can Çetin, Eti Gıda Sanayi ve Ticaret A.Ş., Export Sales Planning and Operations Manager, 0533 641 99 33
  • Jülide Acar, ACR Naturel Gıda, Finance Advisor Turkey, 0533 283 81 66
  • İrem Arığ Ovalı, Flormar, Strategy Development and Budget Reporting Senior Executive, 0532 446 03 012
  • Berat Sadık Genç, Anadolu Efes, Financial Decision Support Supervisor, 0532 461 26 58

Hobbies

Trying and cooking new recipes

Being an active sports person like jogging every day, playing tennis

Exploring new countries around the world, learning new cultures


Timeline

Sales & Market Research Executive

XCMG Turkey
07.2024 - Current

Planning- Budget and Reporting Specialist

Bayındır Sağlık Grubu
05.2022 - 06.2024

Senior Export Commercial Strategies Specialist

Eti Gıda Sanayi ve Ticaret A.Ş.
02.2020 - 09.2021

Senior Strategy Development and Budget Reporting Specialist

Kosan Kozmetik Paz. ve Tic. A.Ş. (Flormar)
01.2018 - 09.2019

Financial Analyst

Evyap A.Ş.
09.2016 - 07.2018

Semi-Senior Auditor

Deloitte
09.2015 - 05.2016

Assistant Auditor

Deloitte
09.2014 - 09.2015

Intern

Türkiye Halk Bankası A.Ş. Head Office
07.2013

Bachelor of Science - Economics

İhsan Doğramacı Bilkent University
09.2010 - 06.2014

High School Diploma -

TED Ankara College Foundation Private High School
09.2006 - 06.2010

Intern

Rekabet Kurumu
- 5 2013
Ayça EmralioğluSales & Market Research Executive