Ayça Emralioğlu

• Collect and consolidate sales data from various sources.

• Analyze sales performance metrics to identify trends and patterns.

• Prepare comprehensive reports and presentations for management review.

• Stay updated on industry trends, competitor activities, and customer behavior.

• Conduct market research to identify opportunities and threats.

• Provide insights on market dynamics to support strategic decision-making.

• Collaborate with the sales and marketing teams to understand their objectives.

• Offer data-driven insights to optimize promotional and sales activities.

• Suggest improvements and strategies to increase market share.

• Work closely with the business development team to develop sales plans.

• Provide input based on data analysis to set realistic and achievable objectives.

• Assist in the implementation of sales strategies to meet organizational goals.

• Track and evaluate the effectiveness of sales initiatives.

• Identify areas of improvement and recommend corrective actions.

• Regularly review key performance indicators to assess sales team performance.

• Utilize historical data and market trends to forecast sales demand.

• Assist in predicting revenue and expenses to support budget planning.

• Provide accurate and timely forecasts to aid decision-making processes.

• Assess the sales potential in different market segments.

• Make informed recommendations for expanding market share.

• Responsible for annual budget process of 4 hospital and 8 dental clinics.
• Responsible for doing profit and loss analysis for 4 hospitals' each branch twice a year.
• Responsible for doing budget-annual report for consolidated BAYEK group quarterly.
• Responsible for feasibility studies for every subject of the hospital.
• Responsible for monthly reporting to administrative staff.

• To follow up export performances; to analyze value chains, financial results and costs in such way that it will benefit the sales, to make and follow up sales forecasting
• Summary of my responsibilities at my position;
• To consolidate annual export budget, revised budget, strategical plan, to manage and follow up the whole budget processes
• To consolidate all the financial data in the financial side of the A&OP loop that is being conducted in export department, to perform the transmission of the data between internal units, to analyze the results and develop proposals in order to improve the results
• To monthly perform budget and profitability analysis based on region, country, category and brand, to determine the differences and develop proposals in order to improve the process
• To monthly perform an in-depth rolling forecast based on category, sub-brand and geography
• To investigate profit/loss and market trends, to determine the possible financial risks
• To analyze the data such as economic indicators, market conditions and geographical challenges that affect the performances of the sales teams
• To perform an in-depth analysis of the factors that affect the Cost of Goods Sold, to submit proposals that will increase the profit margin and cost saving by performing benchmark and trend analyses
• To take an active role in new product and production line investment decisions and feasibility processes, to manage the financial side of the process within the export department

• Responsible for annual budget process of each department in the company
• Budget-Actual variance analysis
• Investment analysis and reporting
• Involvement in costing and pricing process especially transfer pricing
• Preparing and analyzing Key Performance Indicators (KPI's) financial and nonfinancial metrics
• Product-Sales channel profitability reporting
• Management Presentations
• Feasibility Studies
• Adhoc analysis and reporting
• Summary of my specific responsibilities based on my experience in Flormar;
• Preparing annual budget in accordance with the Yves Rocher schedule
• Tracking and reporting monthly actual vs budget results
• Logo and SAP account code matching
• Configuration of SAP CO module in accordance with the project plan and start using system

• I am responsible of BU1 ( Turkey and Regional Countries ) and BU4 (Export Countries) Budget and all of the Financial Support requests. -Summary of the job title;
• Measuring SKU based financial performance including related brands, region, channel and all other kind of indicators
• Managing top to bottom line P&L results and controlling all cost components and leading all kinds of commercial and operational items including pricing
• Creating the feasibility studies and assuming the P&L statements of pre-launch products and performing post completion review's, controlling their profitability and reporting them to the marketing and sales departments.
• P&L management by margin based analysis on brands and channels
• Responsible from the annual budgeting process
• Performing brand base long range financial plans in corporation with sales and marketing departments.
• Performing cost studies when marketing and sales department has requested

• Still continuing to perform general audit procedures
• Starting to audit other accounts in the balance sheet ( inventory, sales, credit, loan etc.) -Leading my junior colleague and responsible for her/his every work in the audit team and check them
• Helping my senior colleague about the documentation of the audit report and doing some of the footnotes of our audit report.

• Responsible for tracking the confirmations ( bank , A/R, A/P , credit consingment etc.)
• Responsible for the some of the walkthrough processes of our customers in order to acknowledgement for the audit team
• ( revenue, inventory, expenditure, financial reporting,fixed assets, treasury, payroll processes) -Performing the preliminary analytical procedure ( comparison between the previous year and that year from account to account , after comparison investigating the increase/decrease of the accounts -Documentation of BOD decisions of the customer -Performing detail ( invoice reconciliation) or analytical testing to accounts

• My internship was in the department of branch operations, and the employees of the department had a route in bank branches of al aorund Turkey, they went and audit the daily operations of that branch etc
• My internship lasted for four weeks.

• It is a 2 week training programme which includes a training about the Competition Authority and in the second week interns are separated into two groups and research about the given cases and at last present their cases to authority
• At the end of the programme interns had a certificate.