Aslıhan Fer
Key Account Manager
İstanbul
Summary
Results-driven Key Account Manager with a proven track record of turning complex customer challenges into long-term success stories. With 8+ years of experience across client service and strategic account ownership, I blend operational precision with a deep understanding of human connection.
Recently promoted to manage high-value accounts, I bring clarity to ambiguity, anticipate client needs before they arise, and turn insights into actionable outcomes. I’m passionate about bridging communication between stakeholders, aligning cross-functional teams, and building trust that translates into measurable impact.
Naturally curious and quick to adapt, I thrive in dynamic environments and am confident in my ability to contribute across industries. With a continuous learning mindset, I’m eager to grow, evolve, and bring value wherever opportunity meets commitment.
Open to new challenges where I can apply these strengths, expand my capabilities, and help create meaningful results within a forward-thinking team.
Overview
7
7
years of professional experience
2015
2015
years of post-secondary education
3
3
Languages
Work History
Key Account Manager
SML Group Limited
04.2025 - Current
- Managing a portfolio of high-value clients by delivering tailored support, fostering long-term relationships, and ensuring strategic alignment across all touchpoints.
- Leading and motivating the Customer Service Representative team, overseeing performance, providing guidance, and driving continuous improvement.
- Coordinating inventory and raw material tracking to ensure timely delivery and operational efficiency.
- Collaborateing cross-functionally with operations, logistics, and production teams to deliver seamless solutions, proactively addressing client needs before they escalate.
- Analyzing account performance metrics and present actionable insights to both internal stakeholders and clients to continuously improve efficiency and value delivery.
- Acting as the voice of the customer, translating feedback into strategic improvements and advocating for client-centric enhancements within the organization.
- Navigating shifting priorities and high-pressure environments while maintaining transparent communication and trust with key decision-makers.
Customer Service Executive
SML Group Limited
08.2023 - Current
- Sought opportunities for account growth and new business, attended industry conventions and networked with service leaders.
- Assessed customer needs using extensive strategic reviews of account data and summary reports.
- Liaised between project teams and customers, proactively identifying, and resolving potential issues and reporting updates.
- Exceeded customer expectations with management of communications, conflict resolution and compliance on deliverables.
- Achieved target speed, volume and accuracy performance benchmarks each week.
- Used various tools and resources to identify trend behaviors to improve individual and team performance.
Customer Service Representative
SML Group Limited
11.2021 - 08.2023
- Delivered fast and friendly service to handle questions and service complaints.
- Collaborated across departments to resolve customer-related issues.
- Met personal, team and company goals in customer service environment.
- Trained new Customer Service Representatives on company policies, procedures, and best practices.
- Completed administrative tasks such as filing paperwork or organizing digital documents related to customer interactions.
- Managed difficult customer situations with professionalism and empathy.
Merchandiser
Okyanus Socks
12.2019 - 05.2020
- Established relationships with vendors to negotiate pricing and secure exclusive products.
- Prioritized task load with minimal supervision and sound judgment.
- Participated in team meetings to discuss sales targets, merchandising strategies, and store updates.
- Analyzed sales reports to identify trends and adjust merchandise displays accordingly.
Export Sales Assistant
Berr Socks
07.2019 - 12.2019
- Addressed customer inquiries regarding shipment status, product information, or other concerns.
- Tracked shipments from order placement through delivery to ensure timely arrival at destination ports.
- Coordinated with cross-functional teams to develop new strategies for export growth.
- Captured sales through effective product demonstrations and persuasive communication skills to overcome objections.
Product Specialist
ATU Duty Free
05.2018 - 11.2018
- Helped customers by demonstrating products, answering questions, and completing purchases.
- Boosted satisfaction with expert follow-up support after completed sales.
- Expanded territory by building and maintaining strong customer relationships.
- Provided technical support to customers experiencing difficulties with products or services.
Education
Bachelor of Arts (B.A.) - Cinema & Television
High School - Social Sciences
Skills
Leadership
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Key Account Manager - SML Group Limited
04.2025 - Current
Customer Service Executive - SML Group Limited
08.2023 - Current
Customer Service Representative - SML Group Limited
11.2021 - 08.2023
Merchandiser - Okyanus Socks
12.2019 - 05.2020
Export Sales Assistant - Berr Socks
07.2019 - 12.2019
Product Specialist - ATU Duty Free
05.2018 - 11.2018
Bahçelievler Anadolu Lisesi - High School, Social Sciences
Marmara University - Bachelor of Arts (B.A.), Cinema & Television