Drive digital revenue growth for top-tier e-commerce and retail advertisers by translating complex market and 1P data into scalable commercial strategies, applying cross-industry expertise across Travel, FMCG, and Telco.
Architect executive-level performance dashboards and automated reporting pipelines using BigQuery, SQL, and Looker Studio—significantly reducing manual analysis cycle time and empowering sales teams.
Deliver C-level strategic advisory by developing opportunity frameworks and competitive narratives to guide digital investment decisions.
Synthesize consumer and market trends through Google and external data sources, producing country-level trend reports and insight decks uncovering pipeline whitespace and actionable growth levers for commercial leadership.
20% Project (GTM Product Strategy, Agentic Commerce EMEA): Currently leading the EMEA-wide Feed Health Taskforce under the Agentic Readiness initiative; own bi-weekly regional governance across Tech, Product, and Sales teams covering trading performance, aligning on product/solution roadmaps, and driving operational sprints.
Product Go To Market Strategy, Agentic Commerce
Google, UK
London, United Kingdom
04.2026 - 06.2026
Developed strategic go-to-market positioning to future-proof EMEA merchants for Agentic Commerce landscape and enabled retailer readiness for AI-first shopping ecosystems by deploying scalable readiness frameworks and solutions for regional sales teams in consulting merchants through digital pivot.
Orchestrated cross-functional taskforces to optimise product data quality as core engine for agentic experiences, ensuring regional market competitiveness against emerging AI commerce threats.
Operations Performance & Finance Executive
Getir
Istanbul
08.2021 - 06.2022
Led the transformation of Getir's franchise revenue model in Turkey, resulting in significant improvements to financial performance and operational efficiency.
Successfully built and implemented franchise revenue models and financial projections for Getir's market expansion into France and Germany, facilitating international growth and market penetration.
Drove last-mile delivery cost reduction per order through fleet feasibility studies, dark store labor capacity modeling, and dynamic courier incentive mechanisms.
Structured multi-tiered incentive frameworks—including courier performance programs, bakery/fresh category margin incentives, and franchise waste-reduction bonuses—aligning frontline field incentives with store-level P&L profitability.
Developed comprehensive financial models and analyses that guided C-level executives and founders in strategic decision-making processes.
Analyzed key financial KPIs and performance metrics to ensure alignment between operational goals and financial targets.
Communicated effectively with C-level executives and franchise owners, ensuring understanding of decision implications across varying technical levels.
Corporate Finance Senior Associate
Ernst & Young
Istanbul
10.2017 - 08.2021
Delivered buy-side and sell-side financial and commercial due diligence for multinational corporations and private equity clients, evaluating target business models, assets, and operational risks across diverse sectors.
Quality of Earnings & Revenue Quality: Analyzed target companies' historical revenue streams, revenue quality, and underlying cost drivers; developed normalized EBITDA and working capital models to identify post-deal operational and valuation impacts.
Evaluated industry competitive dynamics, addressable market sizes, and commercial risks to provide actionable investment and deal-structuring insights for executive stakeholders and deal teams.
Project intern, Department of Dealer Network Development
Mercedes Benz Turkey
Istanbul
09.2016 - 06.2017
Facilitated due diligence for new Mercedes dealer launches in Turkey, maintained compliance with corporate standards.
Project intern, Department of Revenue Management Trade Spend Strategy
PepsiCo
Istanbul
07.2016 - 08.2016
Segmented customers based on key performance indicators, analysed category and channel performance.
Consulting intern
Strategy&
Istanbul
06.2016 - 07.2016
Assisted a commercial due diligence project by conducting market research.
Education
BSc - Industrial Engineering, minor in Economy
Koc University
Istanbul, Turkey
06-2017
Uskudar American Academy
Istanbul, Turkey
06-2013
Skills
Agentic Workflows, Google AI Studio
SQL, Google BigQuery, Looker Studio, GA4, Google Ads, Tableau
Financial Modelling and Forecasting, Financial analysis
Timeline
Product Go To Market Strategy, Agentic Commerce
Google, UK
04.2026 - 06.2026
Senior Analytical Consultant
Google, Turkey
06.2022 - 09.2026
Operations Performance & Finance Executive
Getir
08.2021 - 06.2022
Corporate Finance Senior Associate
Ernst & Young
10.2017 - 08.2021
Project intern, Department of Dealer Network Development
Mercedes Benz Turkey
09.2016 - 06.2017
Project intern, Department of Revenue Management Trade Spend Strategy