Aslı Aykan Narbay
Brand Marketing Manager
İzmir
Summary
Brand and marketing communications leader with over 12 years of experience driving brand growth, consumer engagement, and market positioning within regional and global organizations. Proven expertise in developing insight-driven brand strategies, leading integrated omnichannel marketing initiatives, and delivering commercially impactful results. Strong background across FMCG-relevant sectors including retail and lifestyle, with extensive experience and a track record of collaborating with cross-functional teams to accelerate business performance.
Overview
14
14
years of professional experience
5
5
Languages
Work History
Marketing Communications Manager & Managing Partner
WIT Creative Communications
06.2017 - 01.2023
- Directed brand strategy, marketing communications, and digital transformation programs for key clients in the FMCG, retail, and pharmaceutical industries.
- Managed integrated marketing campaigns with different teams across digital, social, content, influencer, and offline channels.
- Developed comprehensive marketing strategies that drove lead generation and boosted sales performance.
- Built and led multidisciplinary creative and strategy teams.
- Drove brand growth, positioning, and market penetration strategies.
- Partnered with C-level executives for brand development and go-to-market strategies.
Brand Marketing & Digital Marketing Specialist
Blackspade
12.2014 - 02.2017
- Developed and executed digital marketing and brand communication strategies.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Evaluated market trends to stay current on consumer and competitor changes.
- Managed global and local campaigns, social media, performance marketing, and CRM.
- Coordinated and managed related agencies for campaigns, PR, productions and creative content.
- Supported e-commerce growth and omnichannel brand presence.
International Brand Financial Planning Associate
Mavi Jeans
08.2013 - 02.2014
- Supported international brand financial planning and performance analysis.
- Enhanced financial planning strategies by analyzing client financial information and developing comprehensive plans.
- Worked closely with merchandising and global market teams.
Assistant Brand Manager & Merchandiser
Shaya Group – Brand Payless and Debenhams
05.2012 - 08.2013
- Supported brand management, marketing, and merchandising operations.
- Analyzed data from marketing campaigns to measure effectiveness and inform future decisions.
- Evaluated third-party vendors for potential partnerships or acquisitions based on alignment with company's strategic priorities.
- Coordinated with buying and retail operations.
International Marketing Strategist
Landis+ Gyr
10.2011 - 01.2012
- Analyzed performance metrics regularly, refining strategies based on insights gained from data analysis.
Top Management Project on Market Assessment and Strategic Development for Brazil X-Ray OEM Market
Siemens Healthcare
03.2011 - 07.2011
- Conducted market assessment and strategic development project for Brazil X-Ray OEM market.
Merchandiser
N&M Textiles
05.2009 - 03.2010
Wrangler Tops Merchandising & Development
VF Corporation
10.2008 - 05.2009
Education
Master’s degree - International Business Administration
Georg Simon Ohm Management Institute
Nürnberg, GERMANY01.2012
Bachelor’s degree - Textile Engineering
Ege University
Izmir, TURKEY01.2009
High school degree - Science
American Collegiate Institute of Izmir
Izmir, TURKEY01.2003
Skills
- Brand Strategy & Positioning
- Global Brand Management
- Digital & Performance Marketing
- Integrated Marketing Communications
- Business Growth & Market Expansion
- Leadership & Team Management
- Budget & P&L Management
- Consumer Insights & Analytics
- Omnichannel Campaigns
- Stakeholder Management
- Crisis management
Timeline
Marketing Communications Manager & Managing Partner
WIT Creative Communications
06.2017 - 01.2023
Brand Marketing & Digital Marketing Specialist
Blackspade
12.2014 - 02.2017
International Brand Financial Planning Associate
Mavi Jeans
08.2013 - 02.2014
Assistant Brand Manager & Merchandiser
Shaya Group – Brand Payless and Debenhams
05.2012 - 08.2013
International Marketing Strategist
Landis+ Gyr
10.2011 - 01.2012
Top Management Project on Market Assessment and Strategic Development for Brazil X-Ray OEM Market
Siemens Healthcare
03.2011 - 07.2011
Merchandiser
N&M Textiles
05.2009 - 03.2010
Wrangler Tops Merchandising & Development
VF Corporation
10.2008 - 05.2009
Bachelor’s degree - Textile Engineering
Ege University
High school degree - Science
American Collegiate Institute of Izmir
Master’s degree - International Business Administration
Georg Simon Ohm Management Institute
Digital CV
LinkedIn Profile
Seminars and Training Programs
- March 2017 AdWords Fundamentals Training Google 20 Hours
- June 2016 Social Media Marketing Workshop EIB 8 Hours
- June 2013 Advanced Social Media and Marketing Workshop Bilgi University 8 Hours
- May 2013 Social Media and Marketing Workshop Bilgi University 8 Hours
- April 2013 Advanced Excel Training Bilginç Academy 40 Hours
- January 2012 Project Management GSO-MI by Dr. André Dechange 20 Hours
- April 2011 Leadership and Personality Workshop GSO-MI by Professor Dr. Wolfgang Weidner 30 Hours
- April 2011 Business Ethics Georg Simon Ohm Management Ins. 20 Hours
- October 2010 International Business Negotiations London Business School 40 Hours
- Spring 2010 Business Simulation on Marketing by Prof. Dr. N. Poscharsky and LB Ralf Thummerer 40 Hours