Summary
Overview
Work History
Education
Skills
Public Service & Honors
Timeline
Hi, I’m

Asli Durukan Pasinli

Economist, Civil Servant, Entreprenuer
ISTANBUL
Asli  Durukan Pasinli

Summary

A devoted civil servant with a corporate discipline and an entrepreneurial and creative soul. Established leadership skills and proven ability to inspire and mobilize masses for action under highly pressurized post disaster situations. A highly creative mind and excellent communication skills to connect dots with unusual partners. Ability to develop new solutions to old problems. Featured in the book published by the First Lady of The Republic of Turkey (2020). Featured in the '100 Inspiring Women' List of Platin Business Magazine. Featured as a cover story in the Bosporus University Alumni Magazine for outstanding service to the community.

Overview

28
years of professional experience
12
years of post-secondary education

Work History

Worldwide Fund For Nature (WWF)
Istanbul

CEO
01.2017 - Current

Job overview

  • -Grew revenue by 63% (in USD) in hyper-inflationary economic climate
  • -Entrepreneurial approach to fund raising ; Built outsourced business model through licensing that generates USD 0.5 million sustainable annual income
  • -Grew human capital from 27 to 61 people and consistently improved human resource capacity through effective HR policies
  • -Achieved significant conservation impact through;
  • ‘Think like an NGO, act like an entrepreneur, operate like a corporate’ approach and through agility and ability to stay relevant during disasters
  • · Built successful business models to solve environmental issues
  • Developed replicable business models with sustainable income to solve environmental issues (ie paid mooring systems to protect sea meadows that are damaged due to anchoring of boats / earned 0.5 mm corporate funding).
  • · Successfully broke silos to build solutions through collaborations with consulting companies (EY, BCG): built cross NGO collaborations that address not only environmental but also humanitarian issues (ie :a business model and an app to improve efficiency and humanitarian conditions of street waste pickers who serve the recycling industry.) The project received 0.6 mm Euro public funding)
  • -Displayed outstanding agility and achieved significant impact during times of disasters by successfully leveraging high level relations
  • -First NGO in the country to get permit from the president of Turkey to operate fire fighting helicopters during the historic wildfires of 2020. Received government permits, raised 1.5 mm Euros and rented a high capacity fire fighting helicopter from Austria that significantly contributed to the fire fighting efforts of the government for 7 days / 11 hours per day.
  • - Demonstrated ability to stay relevant during disasters ; completed all the permits and started building the first ‘Green Village’ in the earthquake region (from recycled debris) with all the principles of Green Recovery.
  • - Initiated an innovative mentoring program for middle and high schools that was adopted by the Ministry of Education and the program which mentors creative projects of plastic busters, water angels, food warriors and carbon holders spread to 27 cities and 2000 schools.
  • - Built all the corporate systems for operational efficiency and completed the digitalization of the workflows
  • -Built an intrapreneur culture that led to the launch of WWF Academia.

Soul Group Of Restaurants
ISTANBUL

Founder and Board Member
01.2017 - 12.2023

Job overview

Banyan, the flagship brand of Soul Group is Turkey's first Asian Fusion restaurant and has become one of Istanbul's iconic restaurants on its' 20th year. It has received many local and international awards of excellence and has proudly entered the Michelin recommendation list.

Soul Group Of Restaurants
Istanbul

Founder and Managing Partner
04.2003 - 01.2017

Job overview

Created 4 different successful restaurant brands and managed a team of 80 employees.

Became the Vice President of Restaurant Investor's Association, responsible for sustainability of the industry.

Initiated a 'Green Restaurant' movement and one of the group restaurants became Turkey's first WWF certified Green Restaurant.

TurkeCom, B2B E-commerce Company
ISTANBUL

Marketing and Business Development Manager
01.2001 - 05.2002

Job overview

An e-commerce company founded by The Coca-Cola Company Bottling Operations.

Successfully built a brand and a customer database for one of country's first B2B e-commerce companies.

The Coca-Cola Company
İstanbul

Group Marketing Manager
07.1996 - 01.2001

Job overview

Successfully managed and relaunched the 'Cappy Juice Brand. Increased sales by 109% through effective consumer and channel marketing strategies.

Assigned to the first 'Ethnic Marketing Pilot' in Austria.Launched a highly successful campaign for Turks living in Austria .

A diverse background in channel marketing, logistics, operations, and investment analysis

Nominated to the potential higher level management team / offered an international post.


The Coca-Cola Company
Atlanta , Georgia

Intern, Logistics
12.1995 - 07.1996

Job overview

Received extensive training on a logistics investment analysis software and successfully launched it in Turkey.

Education

University of Illinois
Springfield, Illinois, USA

MBA
09.1994 - 12.1995

University Overview

Graduated in High Honors GPA 3.9 / 4.0

Teaching Assistant with a full scholarship,

Bosphorus University
İstanbul, TURKEY

Bachelor of Arts from Economics
09.1990 - 06.1994

University Overview

Bogazici University consistently ranks first in Turkey and 197th internationally (US News & World Report 2021). It is the most selective university. It is the first American higher education institution founded outside the US.

İzmir American Collegiate Institute, ACI
İzmir, Turkey

High School Diploma
09.1983 - 06.1990

Skills

Strong ambition to build a better world Entreprenurial approach with corporate discipline Ability to stay relevant in times of disasters Agility in a changing world Ability to build and leverage high level relations Ability to build new business models to solve old problems Daring to change the game, Mentoring skills to turn energy into action Ability to inspire and mobilize masses P&L management capacity in disasters and hyper-inflation economy

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Public Service & Honors

2019-2021 International Board Member, WWF Mediterannean Program Offices

2016-2017 Board of Trustees, WWF Turkey (Served as a board of trustees member until appointed as a CEO) 

2017-2020 Member of the Advisory Board of the Minister of Environment

2015-2017 Vice President,  Restaurant Investors Association (Responsible for the Sustainability of the Food Industry) 

Initiated and led the national Green Restaurant movement with WWF.

2016-2017 Columnist, Milliyet National Newspaper's 'Taste' Supplement

Published articles on Sustainability of the food industry

2021 Term Opening Lecture as a Guest of Honor, İzmir Economy University

2021 Keynote speaker, TEDX (organized by Koc High school) 

2021 'Dünya Bizim Evimiz' (Mother Earth is our Home)  featured personally in the book published by the First Lady of the Republic of Turkey for an inspiring life dedicated to positive impact

2019  Ses Ver İlham Ver (Give a Voice, Give an Inspiration), featured in the book by Selcen Gür, published by Tara, as one of the inspiring women of Turkey

2020 Q1, Cover Story in the Bosphorus University Alumni Publication  for outstanding contribuion to society

2020, Platin Business Magazine – featured as one of the 100 Inspiring women of Turkey

2021 Invited Jury Member to prestigious Public Relations Awards (TUHİD) 

Timeline

CEO

Worldwide Fund For Nature (WWF)
01.2017 - Current

Founder and Board Member

Soul Group Of Restaurants
01.2017 - 12.2023

Founder and Managing Partner

Soul Group Of Restaurants
04.2003 - 01.2017

Marketing and Business Development Manager

TurkeCom, B2B E-commerce Company
01.2001 - 05.2002

Group Marketing Manager

The Coca-Cola Company
07.1996 - 01.2001

Intern, Logistics

The Coca-Cola Company
12.1995 - 07.1996

University of Illinois

MBA
09.1994 - 12.1995

Bosphorus University

Bachelor of Arts from Economics
09.1990 - 06.1994

İzmir American Collegiate Institute, ACI

High School Diploma
09.1983 - 06.1990
Asli Durukan Pasinli Economist, Civil Servant, Entreprenuer