Aslıhan Özkan Dinçer

(Member of Rollic Leadership Team since Jan'2025)

• Built Rollic’s Product Marketing department from scratch, establishing structure, processes, and KPIs, and growing it into a core function of the company. Currently manage 3 direct reports and lead an 6-person cross-functional team on employer branding projects for over a year.
• Led the go-to-market strategy for Color Block Jam, Rollic’s #1 puzzle title, which became the most downloaded free game in the US App Store (Apr 2025) and hit #15 in Top Grossing.
• Developed a full 360° US-focused launch plan for Color Block Jam (to be executed in 2026), including an AI-produced brand film highlighting the game’s “frustratingly fun” nature. Designed social media and influencer marketing strategies from scratch, delivering sustained growth and engagement.
• Designed & executed influencer and talent-based campaigns across top titles. A standout Cameo collaboration with The Office’s Brian Baumgartner for Seat Away became a top UA asset, driving millions of installs.
• Lead Rollic’s IP games portfolio, managing licensing partnerships from deal stage through launch. Partnered with Mattel (Barbie), UFC Global, and executed a WWE integration for Power Slap Mobile. Currently drive all product marketing efforts for Barbie Merge Mystery in close collaboration with Mattel’s Global Marketing team.
• Rollic brand leadership: spearheaded the company’s first-ever brand film, refreshed the corporate brand positioning, and designed employer branding strategies to attract top gaming talent.
• ASO & growth optimization: own end-to-end ASO strategy for top-performing games, working closely with growth, product, and creative teams to boost conversion and visibility.
• Market & player insights: continuously run competitor and market analyses to guide GTM strategy and positioning. Translate player behavior and engagement data into actionable insights that improve retention, monetization, and feature adoption.
• Known for a data-driven, analytical, and results-focused approach, balancing creativity with measurable performance impact.

• Led local marketing strategies for Disney’s licensed consumer products (toys, apparel, publishing, etc.) across Disney, Marvel, Star Wars, Pixar, and National Geographic.
• Partner with internal teams and retail partners to deliver co-branded campaigns, enhance brand visibility, and manage Disney Turkey’s #1 Direct-to-Retail account at LC Waikiki.
• Managed agencies, post-campaign performance analysis, and marketing budgets.
• Led a Marvel meet & greet outdoor influencer event that has been running annually for 3 years.

• Owned global brand strategy, positioning, and communication consistency across Europe for Grundig brand in TV and Audio categories.
• Created brand performance tracking system, awarded by top management.

• Transferred from Hasbro Turkey as top talent to the CEE marketing team.
• Full ownership of NERF and Transformers across 6 CEE markets (Poland, Czech, Romania, Slovakia, Hungary, Bulgaria).
• Managed the region’s #1 toy blasters brand and Hasbro’s top CEE brand.
• Planned product line-ups and local marketing strategies aligned with global/regional guidance, taking local initiatives as needed.
• Oversaw brand communications, budget allocation, and external agency coordination.
• Forecasted ~150 products annually, tracked sell-in/sell-out, monitored market share, and provided insights to senior management.

• Managed NERF, Baby Alive, and My Little Pony (July '20–Apr '21) and Disney portfolio including Marvel, Star Wars, Frozen, and Princess (until July '20, 150+ items).
• Awarded Hasbro Employee of the Year 2019 & 2020 for G7 brand leadership.
• Led brand campaigns (#NerforNothin' for Nerf), fan channel launches, and local marketing plans aligned with global strategies.
• Coordinated external partners, managed budgets, forecasted ~150 products annually, and monitored sell-out/P&L to optimize performance.
• Led G7 fan project team across multiple regions (Nordics, Benelux, Turkey, CEE) and implemented best practices for Disney & Hasbro partnerships (Avengers Endgame, Frozen).

• Managed Hasbro partner brands including Disney, Trolls, and UglyDolls; responsible for premium fan segments.
• Planned and executed marketing strategies in collaboration with license holders; oversaw advertising, media, digital, and PR agencies.
• Led Play-Doh World Children’s Rights Day CSR event as Charity Club volunteer.

• Managed BTL activations and in-store executions; collaborated with Key Accounts, Brand Managers, and agencies.
• Developed trade marketing strategies, managed budgets, and supported annual Trade Show organization.