Aslı Taştekin Benli

• Determine appropriate sales strategies in all market segments towards maximizing the hotel revenues.
• Responsible for a maximum of occupancy of rooms and banquetes in order to optimise general business opportunities.
• Develop and implement business strategies to achieve both short and long-term goals.
• Building annual sales and marketing budgets.
• Run all budget processes. Monitor and manage the departmental operating expenses in line with budget and forecast.
• Conducted regular owner and area meetings to foster collaboration and report on hotel performance.
• Develop, implement and manage rates structures and strategies through market data review and demand analysis.
• Have a key role in community and government relations as well as VIP handling.
• Directly reporting to GM and a member of the Executive Team.
• Awarded as EMEA Q3 Sales Team of the Quarter 2022 (Criteria of the award: RevPar Actual vs Budget. Catering Revenue vs Budget, Group Room Revenue vs Budget, Bonvoy Events Penetration, BDRC Score, 6- MI Leads- Leads Received conversion, MI Leads- Number of Leads sent vs LY, MBBR Account Enrolments YTD, MBBR Account Submission YTD)

• Led sales activities for 3 Bodrum properties, managing 438 rooms to maximise revenue and market presence
• Develop, implement and manage sales forecasting activities
• Managing hotels’ sales plans to ensure they accurately interpret and company objectives
• Working closely with the Global Sales Team to drive focused performance and career development
• Preparing company contracts for the hotels in accordance with effectiveness
• Monitor offers, options and discounts for FITs, and groups, with the activities on elements of the business that require additional support
• Handle and contribute to the development of Luxury Consortias
• Develop, implement and manage sales forecasting activities, targets, current business and pricing conditions
• Communicate a clear, strategic sales vision, effectively training of the teams

• Taking DOSM role to de-flagging, rebranding, and pre- opening process of Nikki Beach Bodrum Resort & Spa to Hilton’s luxury lifestyle brand LXR Hotels & Resorts by the decision of Owner Company
• Re-shape the all organizational structure of the brand and implement standards.
• Working closely with global marketing team, directing and briefing of PR and Social media agencies, preparation and review of monthly media reports.
• The completion of all the branding and marketing tasks of the new F&B outlets and the beach club together with the new hotel brand
• Building annual sales and marketing budgets, forecasting and reporting to maximize revenue generation and profitability
• Plan, implement and manage sales, revenue, marketing and lead generation campaigns and measure results
• Creation, implementation and management of the sales and marketing plan and activities
• Review and analyse sales performance against plans to determine effectiveness
• Communicate a clear, strategic sales vision, effectively training and coaching sales team members. Responsible from team members’performance and career development
• Directly reporting to the General Manager

• Direct and manage all group, transient, and banquet sales activities to maximize revenue for the hotel
• Directed daily sales efforts, managing overall positioning of hotel and brand communication to enhance customer development
• Direct and manage all group, transient, and banquet sales activities to sales team members.
• Responsible from team members’ performance and career development
• Communicate a clear, strategic sales vision, effectively training and coaching
• Cultivate excellent relationships with new prospects and existing customers
• Building revenue & yield strategies, implementation to hotel strategy
• Prepare, implement and compile data for the strategic sales plan, monthly reports as directed/required.
• Participated in national and international sales initiatives
• Directly reporting to General Manager

• Led sales, marketing, revenue, and reservation teams of 12, fostering collaboration and performance
• Communicate a clear, strategic sales vision, effectively training and coaching sales team members. Responsible from team members’ performance and career development
• Cultivated strong relationships with new prospects and existing customers to drive business growth
• Building annual sales and marketing budgets, forecasting and reporting to maximise revenue generation and profitability
• Ensured financial health by managing profit and loss statements.
• Provided strategic updates to General Manager and Owner, ensuring alignment on key initiatives

• Developing strategies and leading all sales and marketing activities for both Dedeman Istanbul and Park Dedeman Levent
• Forming and leading sales and marketing teams of 12
• Responsible from team members’ performance and career development
• Building pre-opening and annual sales and marketing budgets
• Accountable for Profit and Loss
• Leading all activities of sales, marketing, budgeting, forecasting and reporting of 16 running hotels in different regions of Turkey, as well as in all pre-opening properties to maximise revenue generation and profitability across all Dedeman Hotels and Resorts
• Directly reporting CEO

• Oversaw leisure wholesaler FIT, local and international MICE agencies, banquet and corporate sales
• Worked closely with German, Scandinavian, British, Far Eastern and Middle Eastern Markets
• Organized and executed national & international sales calls, and road shows.
• Represented the hotel in international fairs and conventions
• Took over the responsibilities and acted as the Director of Sales and Marketing during his absence

• Led travel trade sales activities to enhance market presence
• Prepared all contracts for international tour operators
• Composed and sent all agency offers
• Organised proactive sales calls and special events to engage bookers and drive partnerships
• Contributed to collaborative efforts for project planning in departmental budgeting process
• Prepared monthly sales reports to analyse performance trends and inform strategy

January 2011 – February 2012 Divan Istanbul City, Assistant Sales Manager

• Executed sales strategies for 144 guest rooms and 7 meeting rooms, focusing on revenue growth.
• Led reservation activities, group, banquet, corporate MICE and travel trade sales
• Prepared offers and contracts for tour operators and companies, ensuring alignment with client needs.
• Proactively scheduled sales calls and frequently visited contacts
• Built budgets, prepared forecasts and reports on all sales activities

June 2010 – January 2011 Divan Istanbul Asia, Assistant Sales Manager, Travel Trade

• In Charge of all sales activities for luxury 231 Rooms & Convention centre
• Prepared group offers and contracts for T/O
• Organised and executed sales calls, road shows, national and international
• Conducted sales visits to strengthen client relationships.
• Built budgets and forecasts
• Reported on all agency and group sales activities

April 2009 – May 2010 Divan Hotels Turkey Cluster Sales Office, Travel Trade Sales Executive

• Responsible for all travel trade sales activities for 8 hotels with a total of 1100 rooms around Turkey
• Managed the sales process from offer to signing contracts and closing sale
• Organised and executed sales calls to travel agencies
• Prepared reports on travel trade sales activities
• December 2007 – April 2009 Divan Hotels Turkey Cluster Sales Office, Corporate Sales Executive
• Responsible for all corporate sales activities including budgeting and reporting for 8 hotels with a total of 1100 rooms around Turkey
• Organized and executed proactive sales calls and national sales visits, and added new corporate accounts to the sales portfolio
• Managed booker benefits and special events for bookers