Asime Yavuz
Marketing Communication Professional
Cihangir/ Beyoglu -Istanbul
Summary
Results-driven marketing communication professional with a strong foundation in strategic communication, brand management, and media relations. Experienced in developing and executing impactful marketing initiatives that enhance brand reputation and drive engagement. Skilled in crafting clear and compelling messages for diverse audiences, fostering collaboration, and managing multi-channel communication strategies. Currently seeking to transition into a new field, leveraging strong interpersonal and strategic communication expertise.
Overview
14
14
years of professional experience
1
1
Language
Work History
Corporate Communications Executive
Bilgili Holding
04.2023 - 09.2023
- Determining the communication strategy and executing the programs in order to realize the communication targets of Bilgili Holding and its brands Such as The Ritz- Carlton Residences, Istanbul, Galataport, Akaretler, Amanruya
- Oversaw public relations activities, maintaining strong relationships with industry influencers and journalists.
- Boosted revenues and recognition of brands by coordinating and executing PR campaigns and events
- Collaborated with cross-functional teams to successfully launch new products and services.
Brand Supervisor
Unite Edelman
09.2022 - 04.2023
- Responsible for Shell, Kordsa, ING Türkiye, Fox Network Group, Bupa Acıbadem, Yıldız Entegre
- Developing and executing all aspects of public outreach campaigns to increase media exposure and support strategic marketing initiatives
- Creating communication strategies and plans in line with customer needs
- Creating a crisis communication plan and managing the crisis process
- Organize the press release process, including preparation, approval, and reporting
- Taking an active role in event planning for customers and in all event processes
- Working and presenting ATL and BTL materials in contact with all third parties, including social media, advertising, and media buying agencies, within the scope of 360-degree communication
- BTL materials, newsletters, branding materials, etc
- Organize and carry out the creation
- Reporting and analyzing media coverage
Communications Consultant
Freelance
03.2022 - 09.2022
- Developing and implementing communications strategies for clients in design and healthcare sector
- Creating creative social media plans and developing brand identity
PR & Marketing Manager
Mozaik Design
02.2020 - 03.2022
- Company Overview: Mozaik Design is high-end furniture retail store in Turkey, It represents more than 80 furniture and lighting brands
- Such as B&B Italia, Cassina, Knoll, Flos Edra, Ceccotti Collezioni
- Preparing and executing all online and offline marketing campaigns
- Planning all the annual advertising agreements with monthly magazines, home decoration and lifestyle publications
- Managing company's social media accounts, website and online shop
- Planning all digital marketing strategy, including marketing database, mail, social media and display advertising campaigns
- Boosted revenues by coordinating and executing social media and newsletter campaigns and growing inventory diversity
- Preparing and distribution global High-end furniture and lightning brands' marketing materials and coordination brand visibility in Turkish market
- Developing and designing newsletters and presenting to headquarters in global and local
- Mozaik Design is high-end furniture retail store in Turkey, It represents more than 80 furniture and lighting brands
- Such as B&B Italia, Cassina, Knoll, Flos Edra, Ceccotti Collezioni
Copywriter
Sonaris Digital Marketing Agency
01.2016 - 05.2018
- Writing copy sourced material and developed ideas
- Creating content to specifically target marketing and health care sector
- Creating, revising, editing, and proofreading text content for websites, blogs, business collaterals, case studies, requirement-understanding documents, and advertising copy
- Working closely with the SEO team to produce quality website content along with meta tags, title tags, header tags, and alt tags
Editor and Copywriter
Elmas Media Production
02.2014 - 01.2016
- Narrating and tracking scripts for television programs and news packages
- Decelerating and following-up procurement requirements of content
- Interviewed sources and developed relationships with informants to obtain vital information for stories
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content
Intern
TRT Haber
07.2009 - 09.2011
- Conducting interviews with a senior reporter
- Delivering national and local news to daily newscasts under senior reporter
- Interviewed sources and developed relationships with informants to obtain vital information for stories
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content
Education
Master of Arts - Media And Communication Systems
Istanbul Bilgi University
Istanbul 09.2017 - 2019.05
Bachelor of Arts - Cinema And Television
Beykent University
Istanbul 09.2009 - 2013.06
Faculty of Economy and Administration Sciences - Business Administration
Yeditepe University
Istanbul 09.2007 - 2009.06
Skills
- B2B -B2C Marketing
- Digital Marketing
- Project Management
- SEO
- MS Office
- SPSS
- Google Adwords - Google Analytics
- Adobe Photoshop
- InDesign
- Data Visualization- Gephi and Google Data Studio
- Reputation management
- Social media strategy
- Crisis management
- Marketing communications
Certifications And Research Projects
- M.A Thesis, Istanbul Bilgi University, 2019, Social Media and Social Capital: An Exploratory Study on Networking Strategies. It is qualitative research consisting of in-depth interviews that examine social capital in 6 dimensions. The objective of this study is to investigate social capital changes through the importance of social media in employment strategies., http://openaccess.bilgi.edu.tr:8080/xmlui/handle/11411/1685
- Quantitative Research Project, Istanbul Bilgi University, 2016, Women's Fashion Magazine Readership in Turkey and Relation with Social Media Usage. It is a quantitative research project to explore the readership of women's magazines. The questionnaire measures the readership of women's magazines according to the uses and gratification theory. The digital survey was conducted with approximately 200 women readers living in Istanbul.
- Anchor and Presenter Training, Dialog Anlatım ve İletişim, 2014, Istanbul, Istanbul, Turkey
Personal Information
- Place of Birth: Balıkesir
- Date of Birth: 02/06/1987
- Marital Status: Single
Timeline
Corporate Communications Executive
Bilgili Holding
04.2023 - 09.2023
Brand Supervisor
Unite Edelman
09.2022 - 04.2023
Communications Consultant
Freelance
03.2022 - 09.2022
PR & Marketing Manager
Mozaik Design
02.2020 - 03.2022
Master of Arts - Media And Communication Systems
Istanbul Bilgi University
09.2017 - 2019.05
Copywriter
Sonaris Digital Marketing Agency
01.2016 - 05.2018
Editor and Copywriter
Elmas Media Production
02.2014 - 01.2016
Bachelor of Arts - Cinema And Television
Beykent University
09.2009 - 2013.06
Intern
TRT Haber
07.2009 - 09.2011
Faculty of Economy and Administration Sciences - Business Administration
Yeditepe University
09.2007 - 2009.06