Summary
Overview
Work History
Education
Affiliations
Personal Information
Publications
Trainingandcertificates
References
Timeline
Generic
ARZU SÜZMEN YALÇINKAYA

ARZU SÜZMEN YALÇINKAYA

Lecturer

Summary

Ph.D. in Advertising and PR: Brand Activism in Fashion, Communication and Media Lecturer, Writer

Overview

25
25
years of professional experience
2
2
Languages

Work History

Lecturer

Lasalle College
02.2020 - 07.2024

Main Courses: Advertising Design, History of Contemporary Design Theory, Corporate Identity, Social Media Strategies and Planning, Private Label Management

  • Created and designed quizzes, tests and projects to assess student knowledge.

Lecturer

Istanbul Arel University
02.2017 - 07.2024

Main Courses: Marketing and Entrepreneurship, Brand Development, Fashion Journalism, Fashion Promotion and Organization

  • Created and designed quizzes, tests and projects to assess student knowledge.
  • Took part in organizing student events and seminars.

Columnist

Cumhuriyet Newspaper
08.2014 - 05.2020
  • Increased reader retention by delivering insightful analysis and commentary on important issues affecting the community.

Marketing and Management Lecturer

Raffles Design Institute China
10.2011 - 10.2012

Main Courses: Fashion Marketing and Merchandising, Academic Research and Communication Skills, Fashion Advertising

  • Developed and implemented innovative teaching strategies to engage students in lectures and coursework.


Marketing and Management Lecturer

Raffles Design Institute China
07.2006 - 01.2010

Main courses: Marketing Communications, Marketing, Consumer Behavior, Advertising, Fashion Coordination and Promotion

  • Developed strong relationships with colleagues, collaborating on curriculum development and sharing best practices in teaching strategies.
  • Hosted events, seminars and fashion shows to promote the school.

Communications Specialist

Ekolteks Tekstil Ltd. Sti
09.2003 - 08.2005
  • Communicated company promotions, products, and services to clients to increase brand awareness and overall revenue.

Customer Relations Executive

Turkcell Technology
03.1999 - 05.2001
  • Collaborated with cross-functional teams to address customer concerns and implement effective solutions.

Education

Bachelor - Communications Faculty PR And Advertising

MARMARA UNIVERSITY
Istanbul, Turkey
1993.01 - 1997.01

Master's Degree - Media and Cultural Studies

ISTANBUL AREL UNIVERSITY
Istanbul, Turkey
2016.01 - 2019.01

Ph.D. - Public Relations and Advertising

MALTEPE UNIVERSITY
Istanbul, Turkey
2021.01 - 2024.01

Affiliations

Izmir Public Relations Association, 2006

Personal Information

Date of Birth: 07/21/75

Publications

Süzmen, A. (2015). ThePotence of Fashion. Istanbul: Siyah Beyaz Publications.

Süzmen, A. (2021). Sociological Theories Related to the Concept of Fashion: Classical and Contemporary Fashion Studies. In Rainbow: In Honor of Güler Ertan (pp. 25-42). Istanbul: Alternatif Publishing.

Trainingandcertificates

  • KOSGEB Entrepreneurship Program, 2010
  • Customer Service Skills, Şensezgin Kurmuş, Istanbul, 2000
  • Investment in People Seminar, Baltaş & Baltaş, Istanbul, 1999
  • Our Customers Are Valuable Seminar, Baltaş & Baltaş, Istanbul, 1999

References

Prof. Dr. Nurçay Türkoğlu Contact: nurcay.turkoglu@gmail.com


Doc. Dr. Ceyhun Berkol 

Faculty Member at Arel University Fine Arts Contact: ceyhunberkol@areledutr.onmicrosoft.com


Prof. Dr. Filiz Otay Demir

Dean of PR and Advertising Contact: filizotay@maltepe.edu.tr






Timeline

Lecturer

Lasalle College
02.2020 - 07.2024

Lecturer

Istanbul Arel University
02.2017 - 07.2024

Columnist

Cumhuriyet Newspaper
08.2014 - 05.2020

Marketing and Management Lecturer

Raffles Design Institute China
10.2011 - 10.2012

Marketing and Management Lecturer

Raffles Design Institute China
07.2006 - 01.2010

Communications Specialist

Ekolteks Tekstil Ltd. Sti
09.2003 - 08.2005

Customer Relations Executive

Turkcell Technology
03.1999 - 05.2001

Bachelor - Communications Faculty PR And Advertising

MARMARA UNIVERSITY
1993.01 - 1997.01

Master's Degree - Media and Cultural Studies

ISTANBUL AREL UNIVERSITY
2016.01 - 2019.01

Ph.D. - Public Relations and Advertising

MALTEPE UNIVERSITY
2021.01 - 2024.01
ARZU SÜZMEN YALÇINKAYALecturer