Arooj Mazhar
Social Media Specialist
İSTANBUL
Summary
Dynamic Social Media Specialist with a proven track record at Dentakay Dental Clinic, adept at crafting engaging multilingual content and driving influencer campaigns. Skilled in data analysis and project management, I successfully enhanced brand visibility and engagement across diverse markets, delivering actionable insights to senior management.
Overview
3
3
years of professional experience
2
2
Certifications
3
3
Languages
Work History
Social Media Specialist
Dentakay Dental Clinic
04.2023 - Current
- Directed global social media operations, creating and localizing content for 6+ regions and 13 languages using AI tools.
- Managed strategy, planning, and content production across all platforms, ensuring a consistent brand voice and region-specific relevance.
- Led influencer marketing efforts and trend-driven campaigns to boost engagement and visibility.
- Reported monthly performance metrics and insights directly to senior management.
Social Media Manager
Investo Global- Real Estate Investment Company
08.2022 - 02.2023
- Led multilingual social media campaigns targeting Arabic, Russian, Persian, and English-speaking markets.
- Collaborated with the Business Development Manager to promote listings across international property platforms.
- Managed a cross-functional creative team and coordinated branded shoots for high-performing content.
- Generated social media leads and maintained CRM while delivering monthly reports to the CEO.
Education
MBA - Business Administration And Management
Istanbul Arel University
Istanbul, Turkey 04.2001 -
Bachelor of Arts - Textile Design And Fiber Studies
Beaconhouse National University
Lahore 04.2001 -
Skills
Content creation
Social media strategy
Data analysis
Influencer marketing
Market research
Project management
Analytics reporting
Certification
Foundation of Digital Marketing and E-commerce by Google
Timeline
Foundation of Project Management by Google
05-2024
Social Media Specialist
Dentakay Dental Clinic
04.2023 - Current
Foundation of Digital Marketing and E-commerce by Google
03-2023
Social Media Manager
Investo Global- Real Estate Investment Company
08.2022 - 02.2023
MBA - Business Administration And Management
Istanbul Arel University
04.2001 -
Bachelor of Arts - Textile Design And Fiber Studies
Beaconhouse National University
04.2001 -