Arian Sohrabi

Apify is a B2B/B2C SaaS product that features a web scraping and automation platform that can extract structured data from any website or automate any workflow on the web.

• Increased organic traffic by 370%, from 10K to 37K.
• Validate content (new, existing) from an SEO perspective and and propose improvements based on technical SEO analysis, then monitor those improvements over time.
• Developing and communication growth with other teams to make the product more user-centric.
• Identify the right improvements for over four A/B testings each month.

Sunday is a data-led platform for racehorse ownership that provides performance analysis via application.

• Strategized acquisition and UX as well as wire-framing all new pages to reduce Bounce and Exit Rate and improve dwell time.
• Managed freelancer UX designers, web and app developers.
• Increased CTR for conversion points on the app and web.
• Measured and monitored performance of marketing campaigns and deliverables, adjusting to deliver stated objectives and outcomes.

AnnounceKit is a SaaS platform helping team leaders communicate product updates and news to their audiences, increase feature adoption and build customer trust through customized journeys.

• Planned and implemented digital strategies, supporting B2B acquisition, lead generation, and brand reputation initiatives.
• Identified and assembled marketing information, maintaining research database.
• Shared marketing information and strategy with sales team.
• Developed and implemented strategic plans to include budget considerations, site goals, and forecasts for appropriate activities.

Orchid Pharmed is a pioneer in presenting new and innovative methods of pharmaceutical marketing.

• Electronic health records, clinical trials with international standards, and increasing public awareness over 80 products.
• Directed hiring, training and performance evaluations of marketing staff.
• Formulated, directed and coordinate marketing activities and policies to design digital GTM strategies, promote products and services, working with advertising and promotion managers.
• Executed digital marketing strategies to drive brand awareness through over 15 social media accounts and websites.
• Consulted with product development personnel on product marketing strategies.

• Consulted with product development personnel on product specifications, such as design, color and packaging.
• Developed pricing strategies to balance firm objectives and customer satisfaction.
• Initiated PPC campaigns to increase sales.
• Directed hiring, training and performance evaluations of marketing staff.
• Implemented SEO strategies to integrate with overall digital marketing tactics.
• Designed UX and functions of whole back-office and frontend using two developers with PHP and CSS/HTML skills.

• Increased leads 20 times with the same budget; through CRO, SEO, and PPC optimization.
• Reduced CPC by 60 times.
• Decreased CAC by 50%.
• Directed hiring, training and performance evaluations of marketing staff.

• Acquired 10K concurrent visitors for World Cup 2018 campaign.
• Ranked ~2500 pages on 850 keywords