Arda İpekçi

Work History

Borzo Delivery

11.2019 - 12.2024

Company Overview: Banabikurye, Borzo Delivery's (formerly known as Dostavista Global) local brand in Turkey, is a logistics platform offering e-commerce companies and SMEs same day and on demand deliveries
Built a team of 100+ from scratch
Managed 25x growth in 2 years
Exported key know-how and product learnings to the global company
Expanded the service from İstanbul to 6 big cities in Turkey
Banabikurye, Borzo Delivery's (formerly known as Dostavista Global) local brand in Turkey, is a logistics platform offering e-commerce companies and SMEs same day and on demand deliveries

Hürriyet / Yenibiriş

10.2017 - 01.2019

Company Overview: Yenibiriş.com offers web and mobile based candidate selection and evaluation services to over 155 thousand companies, from small and medium sized enterprises to national and international corporations
In charge of managing the sales team of 20+ salespeople
Managing sales profitability, assuming P&L
Responsible for managing the operations team, customer support for both customer clients and users
Executing 3rd party agreements in order to grow the business and generate leads
Working with the product team in order to generate growth models and new opportunities
Supervising the marketing team regarding sales campaigns and partnerships
Yenibiriş.com offers web and mobile based candidate selection and evaluation services to over 155 thousand companies, from small and medium sized enterprises to national and international corporations

Bavul.com / Paravion

03.2016 - 10.2017

Company Overview: Bavul.com is an OTA offering online flight tickets, hotel accommodations, cruise and leisure packages, and other travel related services to its customers
Assumed profit and loss responsibility of the company
Served a key leadership role in the mobile development efforts to launch new iOS and Android apps
Re-negotiated contracts with the suppliers and the payment providers for improved margins
Implemented cost cutting measures in marketing and operations to increase efficiency
Developed a 3rd party data strategy to monetize site traffic, increasing revenue by a few percentage points
Bavul.com is an OTA offering online flight tickets, hotel accommodations, cruise and leisure packages, and other travel related services to its customers

Bavul.com / Paravion

10.2013 - 03.2016

Contracted new business partners to improve non-air product line
Assisted the product development team to implement hotel, cruise and tour products' user experience and business rules
Worked with the marketing team to run ROI positive marketing campaigns
Organised cross promotion campaigns with major banks (Akbank, Garanti, etc.), telecom operators and other e-commerce companies, which generated around %20 of new signups without marketing spending
Recruited and trained non-air operations staff

Doğan Online / Gezisitesi

12.2011 - 06.2013

Company Overview: Doğan Online is an innovative and technological company which embodies the first and the most successful examples of solutions covering major online business models in Turkey
Gezisitesi is the OTA vertical
Responsible for partner relations with suppliers for airlines, cruise and tour operators
Managed the project to integrate with Expedia Affiliate Network
Organised cross promotion campaigns with major banks (Garanti, İş Bankası, etc.), telecom operators, ecommerce companies and local operators
Supervised digital advertising (adwords, display, social media) and newsletter campaigns for the relevant product lines
Trained and managed a sales team to support the company strategy to quadruple the hotel inventory, signing up over 2000 hotels in 4 months
Served as the point of contact at the company to implement Salesforce.com for sales, customer service and partner management
Doğan Online is an innovative and technological company which embodies the first and the most successful examples of solutions covering major online business models in Turkey
Gezisitesi is the OTA vertical

Groupon / Şehirfırsatı.com

10.2010 - 12.2011

Managed the sales, planning and editorial teams in the second biggest market (Ankara) and various smaller markets, making up ~25% of the revenue
Supervised the sourcing, copy writing and partner management of around 200 daily deals a month
Ran the company-wide roleplaying program for sales training, created and updated merchant personas to navigate objections and defend the margins
Received Salesforce.com account management training, and trained the rest of the company to use the platform