ANOUAR BESSI
Girne
Summary
Creative and data-driven Social Media Specialist with experience managing content, campaigns, and community engagement across various industries, including education, insurance, careers, and lifestyle. Skilled in storytelling, graphic design, paid ads, and cross-platform strategy. Proven ability to grow audiences, boost engagement, and align brand voice with business goals. Ready to bring impactful digital presence to the hospitality sector and beyond.
Overview
4
4
years of professional experience
Work History
Social Media Manager
CIFA Careers
07.2023 - Current
- Created and managed daily content across Instagram, Facebook, and LinkedIn for CIFA Careers.
- Designed branded visuals and graphics to support job offers and student promotions.
- Developed campaigns to promote digital CVs and trainings, boosting engagement by 180%.
- Handled DMs/comments and built community trust online.
Digital Communications Executive
CIFA Education (UK CPD Provider)
02.2022 - Current
- Managed the digital presence and social media strategy for UK-accredited education and career programs.
- Developed branded templates and managed monthly content calendars across all platforms.
- Tracked analytics and reported on engagement, lead generation, and campaign performance.
Digital Marketing Executive
Meleine Insurance
02.2021 - 07.2022
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Supported new client acquisition with superior strategy and world-class presentations.
- Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
Education
MBA - Computer Science
Nanjing University of Information Science And Technology (NUIST)
Nanjing, China09.2023
Skills
- Content Strategy
- Community Growth
- Campaign Management
- Brand Messaging
- Social Media Tools
- Graphic Design
- Analytics & Reporting
- Content Scheduling
- Analytics reporting
- Social media management
- Timeline preparation
- Branding support
Languages
English
French
Mandarin
Arabic
ADDITIONAL INFORMATION
Awards/Activities: CIFA Team of the Year (2023), Career Fair Campaign Lead (2024)
Timeline
Social Media Manager
CIFA Careers
07.2023 - Current
Digital Communications Executive
CIFA Education (UK CPD Provider)
02.2022 - Current
Digital Marketing Executive
Meleine Insurance
02.2021 - 07.2022
MBA - Computer Science
Nanjing University of Information Science And Technology (NUIST)