Microsoft Office
Anıl Arda ARPACI
Management Engineer
Kadıköy
Summary
Innovative Management Engineering background from Istanbul Technical University underpins an adaptable skill set, refined across eight diverse years in the industry, readily transferable to various sectors. A seasoned leader with four years steering teams within the dynamic FMCG sector, distinguished by driving sustainable growth and breakthroughs in revenue optimization at Anadolu Efes. Known for extraordinary navigation through complex market analyses and proficiency in transforming substantial data into strategic business insights. A blend of precision and inventive thinking fosters innovation and change in critical environments. The expertise in energy distribution pricing further complements a proven track record, offering valuable potential to organizations aspiring to lead in a rapidly evolving global marketplace
Overview
9
9
years of professional experience
6
6
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Head of Revenue Growth - Beer Group
Anadolu Efes
02.2025 - Current
- Leading the overall PRGM strategy across all Anadolu Efes beer markets, focusing on pricing excellence, mix optimization, and trade investment efficiency
- Driving the transformation of pricing and discounting decisions into structured, insight-based and market-aligned processes
- Partnering cross-functionally with Sales, Finance, Marketing, and Commercial Excellence to ensure integrated revenue growth strategies
- Building and deploying pricing architecture by channel, pack, and innovation, while aligning with market dynamics and consumer behaviors
- Collaborating closely with Group and local Insight teams to integrate data-driven decision making and improve promo effectiveness
- Steering scenario analyses, profitability simulations, and long-term pricing planning to support sustainable top- and bottom-line growth
- Acting as a strategic advisor to senior leadership through commercial insights and competitive benchmarking
Senior Revenue Growth Manager
Anadolu Efes
06.2022 - Current
- Strategically directed the development and implementation of Pack & Pricing Strategy, alongside optimizing Total Trade Spending, which catalyzed sustainable growth and quality advancements across Anadolu Efes's operations in Turkey.
- Led the charge in advancing the Revenue Growth Management (RGM) agenda, instilling a company-wide culture focused on strategic profitability and revenue optimization
- Forged strong alignments across Finance, Sales, and Marketing teams, facilitating a synergistic approach to deliver balanced and substantial commercial results.
- Navigated strategic decision-making processes, targeting both short-term wins and long-term objectives, with a sharp focus on maximizing shareholder value
- Conducted in-depth pricing analyses, uncovering strategic opportunities for brand, SKU, packaging, regional, and channel-based optimizations.
- Guided team members in adopting a profit-centric approach, exemplifying leadership and nurturing a workplace ethos devoted to financial prudence and profitability
- Led a team of five professionals, instilling a culture that marries a profit-oriented mindset with strong commercial acumen, driving robust financial and commercial outcomes for the company.
Trade Spend Supervisor
Anadolu Efes
01.2020 - 05.2022
- Acted as a pivotal connector between finance and sales, masterfully balancing trade spend to achieve judicious budget governance and effective fund distribution, even amidst rapidly shifting market conditions.
- Set precise annual and long-term strategic goals, developing adaptable investment models tailored to varying regional and channel needs, which also accommodated flexible campaign strategizing for optimal market impact.
- Skillfully navigated the volatile market landscape, leveraging detailed analytics to make informed decisions that maximized budget efficiency and bolstered market share.
- Applied investment tools with precision and strategic foresight, ensuring fiscal excellence and solid commercial support across different campaign initiatives.
- Conducted a thorough analysis of complex data, transforming it into strategic insights that guided effective trade spend decisions and campaign outcomes, despite the fast-paced and unpredictable business environment.
- Led the deployment of nuanced trade spend strategies in sync with dynamic campaign launches, managing to strike an ideal balance between fiscal integrity and aggressive market expansion.
Revenue Growth Management Specialist
Anadolu Efes
04.2019 - 12.2019
- Formulated channel-specific investment strategies to boost revenue, leveraging big data analytics to assess and enhance the efficiency of existing investment models.
- Created comprehensive reports using vast historical datasets, providing keen insights that informed strategic adjustments, ensuring our initiatives were data-driven and competitive.
- Conducted meticulous competitor analysis, dissecting their investment models to refine our approaches and capitalize on opportunities to increase market positioning.
- Performed profitability analyses to elevate channel profitability, augment discount efficiency, and direct field teams with profit-focused objectives, even amidst market uncertainties.
- Analyzed the financial outcomes of implemented models and practices, delivering critical evaluations that shaped investment decisions and fostered revenue growth in a dynamic market landscape.
Investment Planning and Tariffs Specialist
Zorlu Energy
07.2017 - 03.2019
- Devised financial revenue models and provided critical support in valuation processes, enhancing the company's financial forecasting accuracy.
- Developed long-term investment strategies that aligned with corporate goals and ensured sustained growth in the energy sector.
- Established energy distribution pricing frameworks in compliance with governmental regulations, optimizing investment returns.
- Performed forward-looking analyses for tariff setting, accurately predicting future trends and enabling proactive adjustments.
- Contributed to the planning and management of investment projects within three distinct districts, focusing on gas and electricity distribution to maintain consistency with project goals and compliance standards.
Project Intern
Garanti Emeklilik
07.2016 - 08.2016
- Project-oriented internship program focused on developing initiatives to enhance customer loyalty, supported by extensive training
Marketing Intern
Türk Telekom
06.2016 - 07.2016
- Collaborated closely with marketing team members, absorbing new tasks and identifying effective tactics to tackle industry challenges.
- Developed proposals and compiled pursuit documentation, providing essential support to the marketing department.
- Fulfilled various office administrative responsibilities, contributing to the enhancement of team efficiency and cohesiveness.
Education
Master of Science - Management Engineering
Istanbul Technical University
Istanbul 09.2019 - Current
Bachelor of Science - Management Engineering
Istanbul Technical University
Istanbul 09.2012 - 2017.06
High School Diploma -
Uşak Science High School
Uşak 09.2009 - 2012.06
Skills
- Strategic Planning
Revenue Growth
Commercial Planning
Managerial Finance
Project Management
Data Analysis
Leadership & Team Management
Public Speaker
Software
SPSS
SAP
SQL
MatLab
Certification
TOEFL IBT 88/120
Accomplishments
- Keymaker Projects : Design of new customer investment tool on SAP with IT team.
- Project Hera & Poseidon : Optimizing EBITDA of Retail & Hotel Channel with a holistic approach
- Project Zeppelin & Picea: Being part of a financial modelling teams for M&A projects
- Garanti Emeklilik Customer Loyalty Project: 3 main ideas are developed as a team of 6 people
- Management Engineering Design Project: Application of a solar panel system in Turkey's residential energy use,and creating a proposal for necessary installation, cost account and government supported loan systems
Affiliations
- Zorlu Holding Basketball Team Player
- Volunteer of AKUT Search and Rescue Association
- Vice-Captain of High School Basketball Team
Interests
Basketball & Formula 1
Cinema
Politics & History
Timeline
Head of Revenue Growth - Beer Group
Anadolu Efes
02.2025 - Current
Senior Revenue Growth Manager
Anadolu Efes
06.2022 - Current
Trade Spend Supervisor
Anadolu Efes
01.2020 - 05.2022
Master of Science - Management Engineering
Istanbul Technical University
09.2019 - Current
ALES 90/100
06-2019
Revenue Growth Management Specialist
Anadolu Efes
04.2019 - 12.2019
TOEFL IBT 88/120
03-2019
Investment Planning and Tariffs Specialist
Zorlu Energy
07.2017 - 03.2019
Project Intern
Garanti Emeklilik
07.2016 - 08.2016
Marketing Intern
Türk Telekom
06.2016 - 07.2016
Bachelor of Science - Management Engineering
Istanbul Technical University
09.2012 - 2017.06
High School Diploma -
Uşak Science High School
09.2009 - 2012.06