Ammar Elbasuony

• Now designing the user interface for the new version of the website focusing on usability, responsiveness, and modern aesthetics.

• Brand Identity:
  Designed a complete visual identity system including logo, typography, color palette, and brand tone.
• UX/UI Design: (In Progress)
  Designing intuitive user flows and high-fidelity UI screens, focused on user experience and responsiveness across devices.
• Web Development: (Upcoming)
  Will develop the website using modern front-end tools to bring the brand to life online, ensuring consistency between design and implementation.
• Managed cohesive design quality across 5 projects, adhering to prescribed themes and functional choices.

• Built and managed a design studio delivering branding, UI/UX, Website development, and product design projects

• Developed responsive designs to ensure optimal performance on various devices and platforms.
• Presented UX designs and solutions to senior staff, evangelizing for user-centric design decisions.
• Analyzed web analytics data to inform design decisions and prioritize feature enhancements based on user behavior trends.
• Conducted thorough user research, identifying key pain points and opportunities for improvement.
• Implemented effective usability testing methods to validate design decisions and iterate as needed.
• Resolved UX obstacles through testing and iteration, prioritizing development methods.
• Enhanced user experience by designing intuitive navigation and visually engaging interfaces.
• Established design guidelines and best practices for consistent brand representation across multiple channels.
• Created design system to standardize UI components and patterns, promoting consistency across product suite.
• Improved design consistency and efficiency by creating and maintaining comprehensive UI component library.
• Designed elevated and brand-right creative to achieve marketing and merchant objectives.

• Stars Podcast (ستارز بودكاست):
  Developed a comprehensive brand identity including logo, color palette, typography, and visual tone.
  Created a detailed brand guide and high-fidelity mockups to ensure consistent application across platforms.
  Designed and developed a fully responsive website for Stars Podcast, optimized for both user experience and branding.
• NoorStars Wedding Preparation – (نجهزات عروس):
  Designed a custom logo tailored to the theme and audience of the wedding preparation business.

• Designed impactful logos and visual identities, establishing strong brand presence for clients across various industries.
• Maintained organized project files and documentation to facilitate efficient hand-off to other team members or external partners when necessary.
• Elevated brand recognition by developing innovative brand identity strategies and designs for client projects.
• Optimized visual elements for digital platforms, ensuring seamless user experience across various devices and screen sizes.
• Performed manual testing on UX design elements and complete UX designs, authoring feedback reports for use in future updates.
• Developed and maintained design wireframes, mockups, and specifications to ensure clear communication of design intent and functionalities.
• Improved team knowledge and skills by organizing design workshops and sharing sessions on latest UX trends and tools.
• Developed the webste

Role Summary:
Led the end-to-end design process for a new startup, developing its visual identity and designing its initial product line and supporting assets. Helped establish the brand’s presence through cohesive design across physical products, digital platforms, and marketing materials.

Key Contributions:

• Brand Identity Creation:
  Designed the brand logo, visual system, and full brand identity including color palette, typography, and visual guidelines.
• Product Design:
  Designed the startup’s first three products:
  غلبني الشوق
  في يوم هنعود – Version 1
  في يوم هنعود – Version 2
• Branded Assets & Packaging:
  Created a wide range of branded assets including:
  Stickers, gift cards, packaging, bags, thank-you cards, tickets, banners, price tags, and pop-up display posters.
• Marketing & Social Media Content:
  Designed promotional Instagram posters and created branded videos to support online presence and product launches.

• Produced 6 Reels: one of them reached 2.5 million views
• Designed and edited a high-impact visual montage highlighting the Falcons team for the HOT ONES series in collaboration with Banderitax.
• Created the animation for the iconic “Question of the Series” segment of HOT ONES.

• Developed creative design for print materials, brochures, banners, and signs.
• Conceptualized creative designs for print materials, banners, and signs.
• Created engaging social media graphics that drove user engagement and increased online visibility.
• Created motion graphics and video content for websites and applications.
• Created 3D models and animation for video games and other interactive projects.