ALTAN BARAN ARSLAN
SEO Executive
Istanbul
Summary
SEO Executive with 3+ years of experience in effective online marketing and optimization. Performed online research and keyword searches targeting new and potential clients. Produced performance reports using analytical data gained from research and client analysis.
Improved Google Search Rankings from page 5+ to Top 10 for 10+ competitive keywords for clients' 100+ website and increased their organic traffic.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
Work History
Content Specialist
Zeo
Istanbul
10.2021 - Current
- Wrote and edited high-quality content under deadline pressure with fluid, captivating, and authentic approach.
- Developed original content using social listening and independent sources.
- Strengthened content through proofreading and editing.
- Performed high quality keyword research and created 200+ SEO optimized contents for leading brands.
Freelance Website Developer
Freelance
Istanbul
09.2020 - 06.2021
- Created consistent structural input format to maintain site continuity by authoring and implementing best-practices for designers and content providers.
- Collected and responded to user feedback through iterative improvements to site structure and content.
- Designed, implemented and monitored web pages, plugins and functionality for continuous improvement.
- Implemented and assessed performance of SEO best practices.
SEO Specialist
Media Loris
Istanbul
12.2019 - 08.2020
- Improved organic search rankings from page 5+ to Top 10 for 10+ competitive keywords. Performed this skills for 3+ main website and 100+ side website of client.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
SEO Executive
Media Loris
Istanbul
08.2017 - 12.2019
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Leveraged strong understanding of WordPress core to manipulate admin and theme components.
Content Writer
Media Loris
Istanbul
11.2016 - 08.2017
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Monitored competitor content to identify areas for improvement in client campaigns.
- Performed keyword research to optimize content for SEO.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
Education
Bachelor's - Tourism Marketing
Gelisim Universitesi
Istanbul 09.2020 - Current
Bachelor's - Social Media Management
Anadolu Universitesi
İstanbul 09.2020 - 06.2022
Skills
Keyword optimization
SEM trend knowledge
Strategic planning
Content Marketing
Website optimization
Search Engine Optimization (SEO)
Redirect monitoring
Promotional marketing and advertising
Proofreading
Content scheduling
Social media marketing
Digital publishing
Google Search Engine, Google Analytics, Searchmetrics, SurferSEO, GTmetrix, MS Excel
HTML, CSS, JS
Wordpress
Timeline
Content Specialist
Zeo
10.2021 - Current
Bachelor's - Tourism Marketing
Gelisim Universitesi
09.2020 - Current
Bachelor's - Social Media Management
Anadolu Universitesi
09.2020 - 06.2022
Freelance Website Developer
Freelance
09.2020 - 06.2021
SEO Specialist
Media Loris
12.2019 - 08.2020
SEO Executive
Media Loris
08.2017 - 12.2019
Content Writer
Media Loris
11.2016 - 08.2017