Summary
Overview
Work History
Education
Skills
Languages
Interests
Personal Information
Timeline
Generic
Alperen Yılmaz

Alperen Yılmaz

Summary

With over 8 years of experience in social media marketing, digital marketing, account management, community coordination, digital advertising, content creation, creative strategy for digital platforms, and copywriting, I am eager to achieve new milestones in the marketing field and gain experience across diverse industries. I am also passionate about music, branding, brand strategy, sponsorships, and event management.

Overview

8
8
years of professional experience

Work History

Digital Marketing Specialist

Zorlu Performance Arts Center
09.2024 - 01.2026

Managing META, Google Ad and TikTok Campaigns of Zorlu PSM - in coordination with the agency.
Coordinating OOH and DOOH operations for events.
Online and Offline Marketing operations for Sonar Istanbul.

Content creation for Sonar Istanbul.
Media Buying & Planning for the company and events; Newspapers, Magazines, Radios, Instagram Blogs etc.
Budget planning & coordination.

Interviewer for Zorlu PSM Gazette; rising and highly anticipated electronic artists such as Anetha, 9*9, Marcel Dettmann, BASHKKA.

Festival Coordinator

CAZ MAZ
05.2021 - Current

'Caz Maz' is a Jazz based music festival which brings different genres of music such as Electronic, Reggae, Experimental etc. and side events like Yoga, Meditation, Sound Healing, Workshops etc. Festival aims to meet with it's audience in different cities of Turkey. First edition held in Assos where is the main location. In times, it held in Palandöken, İğneada and İstanbul as well. Besides it's musical side, Caz Maz values sustainability, mobility and creativity. Artists like Soft Analog, Mert Pekduraner, Kaan Düzarat, Bilal Karaman, İdil Meşe, Güneş Özgeç, Su Sonia Barış Demirel, Emiran and many more performed at Caz Maz.

On it's 4th year and 6th edition; I'm responsible for all on-site coordination, hospitality, logistics, artist representation and backstage operations. Also, following up marketing strategies according to sponsorship needs and META ads for maximised visibility and ticket sales.

Marketing & PR Manager

Kahuna Bilişim Limited Şti.
01.2022 - 03.2024

Managed social media accounts for Evdeki Saat, Allen Hulsey, MaNga, Kalan Müzik, Z Müzik, and Kahuna (Instagram, Facebook, and LinkedIn for Kahuna).
Led PR and radio relations for all artists under Kahuna, including writing press releases and coordinating with radio programs, newspapers, magazines, and other media outlets.
Provided occasional talent management support, overseeing concert deals and brand partnerships.
Served as Tour Manager for Evdeki Saat and BEGE (Berkcan Güven).
Handled booking operations for Evdeki Saat, Allen Hulsey, Aykut Bilir, Bosphoroots, Zen-G, Karakter, Motus Lumina, Ezgi Yelen, and Melis Güven.
Researched, created, and distributed targeted press releases to increase brand awareness and media visibility.

Social Media Coordinator

Karnaval Media Group
03.2021 - 01.2022

Social Media Management (Karnaval, Süper FM, Metro FM, Joy FM, JoyTürk, Virgin Radio Turkey, JoyTürk Akustik)

Social Media Ad's coordination & reporting.

Push Notification service coordination & copywriting.

Press Release coordinations & copywriting.

Identifying needs for brand collaborations (Social Media needs.)

Creating backstage contents for JoyTürk Akustik such as interviews, shootings etc.

Creative direction for social media accounts of JoyTürk Akustik.

Digital Communication Responsible

212 Studio
02.2020 - 03.2021

Managed the social media accounts of the 212 Photography Istanbul, a photography festival and competition by 212 Magazine. Also, coordinating the competition process of the festival; 212 Photography Competition. Communication with the juries & competitors, exhibition details for shortlist etc.

Festival coordinator.

Creating visual & audiovisual contents for accounts.
Creative scriptwriting.

Account strategies.
Competition coordinating (212 Photography Competition)


Social Media Executive

3dots
12.2018 - 10.2020
  • Managing, planning and creating content for the social media accounts of “3dots” such as Instagram, Facebook and LinkedIn. Sharing the latest details of events in Berlin& Istanbul organised by 3dots and latest artist updates who are managing by 3dots. Creating Spotify playlists. Writing newsletters for company on Mailchimp.
  • Bozcaada Caz Festivali: Managing the Instagram & Facebook account of "Bozcaada Caz Festivali", during and after the festival (Bozcaada Caz Festivali 2019 - Bozcaada Caz Festivali 2020) Creating contents for IGTV, YouTube, Spotify Podcasts and coordinating (Editing videos & sounds, sharing, reporting) them during the pandemic (Nasılız?, Akış Söyleşileri, BCF Keşif- Çevrimiçi Paneller).

    - Curious Community: Account management.
    - Kaş Caz Festivali: Managed the Instagram, Twitter and Facebook account of "Kaş Caz Festivali" before, during and after the festival.
    - XJAZZ Istanbul: Managing the Facebook and Instagram account of XJAZZ Istanbul and creating events on Facebook.
    - XJAZZ Ankara: Managed the Instagram story operation of XJAZZ Ankara.

Social Media Specialist

HAVAS
04.2019 - 01.2020

Managed the Instagram accounts of Zorlu PSM (Zorlu PSM, %100 Studio, touché) based on the events. Worked at the field, writing scripts for the events of the day, took stories from the concerts, theatres and also take 15 second videos at the backstage with artists for social media accounts as a reminder to audience and followers. Made live streams on Instagram & Facebook and created IGTV contents according to the setlist of the artist. On occasion, managed the Facebook and Twitter accounts as well. Also, managed the social media accounts of Sonar Istanbul.

Editorial Intern

Hürriyet Newspaper
07.2018 - 09.2018

Worked as an intern at Hurriyet Newspaper. Was responsible for Hurriyet's "Technology Web News". Gathered news from sources local and international and wrote news. Also, participated in press meetings of companies or events like Ericsson Turkey, PES 2019 or Asus. Interviewed with administrators and made news about developments in company.

Education

Bachelor of Arts - Television Reporting and Programming

Istanbul Bilgi University
Istanbul
06.2020

Skills

  • Social Media Contents
  • Digital Ads & Strategy
  • Copywriting
  • Media
  • Festival & Music Business
  • Artist Management
  • Brand Awareness
  • Problem Solving
  • PR & Radio Promotion
  • Creative Briefing

Languages

English
Fluent
Turkish
Native

Interests

I read magazines and articles about art, fashion and music; and articles about Digital Marketing and Social Media. Music is the biggest passion I have, unfortunately can't produce, but a good listener. You can see me at a festival or at a concert anytime. Besides all of these, building bridges and creating different communication methods between organisations and individuals is my number 1 interest.

Personal Information

Timeline

Digital Marketing Specialist

Zorlu Performance Arts Center
09.2024 - 01.2026

Marketing & PR Manager

Kahuna Bilişim Limited Şti.
01.2022 - 03.2024

Festival Coordinator

CAZ MAZ
05.2021 - Current

Social Media Coordinator

Karnaval Media Group
03.2021 - 01.2022

Digital Communication Responsible

212 Studio
02.2020 - 03.2021

Social Media Specialist

HAVAS
04.2019 - 01.2020

Social Media Executive

3dots
12.2018 - 10.2020

Editorial Intern

Hürriyet Newspaper
07.2018 - 09.2018

Bachelor of Arts - Television Reporting and Programming

Istanbul Bilgi University
Alperen Yılmaz