ALPER BAŞER
Experienced Software Sales Professional
Istanbul,Turkey
Summary
Sales and account management professional with a Master's degree in Business Administration and a strong background in mechanical engineering, control, and mechatronics. Skilled in developing and nurturing client relationships, driving revenue growth, and exceeding sales targets. Adept at leveraging technical expertise to effectively communicate complex solutions to both technical and non-technical stakeholders. Proven ability to analyze market trends, identify opportunities, and develop strategic plans to maximize business outcomes. Committed to delivering exceptional customer service and fostering long-term partnerships that drive mutual success.
Overview
19
19
years of professional experience
10
10
years of post-secondary education
2
2
Languages
Work History
Sales Orchestrator
Siemens Digital Industries Software
Istanbul, TÜRKİYE
03.2022 - Current
- Company Overview: Software - http://www.sw.siemens.com
- Managing and orchestrating all the sales activities for the key accounts in A&D and Automotive
- Analyzing customer demands, matching their needs with Siemens solutions
- Doing account plans, strategy maps, relationship diagrams
- Orchestrating various disciplines and roles from multinational teams from the early discovery stages of an opportunity till successful close-won deals
- Providing regular and accurate sales forecasts
- Coordinating activities between partners, other Siemens business units, presales and services teams, portfolio developers to reach sales targets
- Creating and executing accounts and opportunity plans to drive SaaS and Hybrid SaaS revenue growth
- Building and maintaining robust customer relationships, mapping decision-makers and understanding business challenges
- Conducting structured sales discovery processes to qualify prospects and understand customer requirements
- Using insights and data to tailor solutions, enhance sales initiatives, and influence buying decisions
- Accepted to sales club in 2023 after overachieving the target with %225
Chairman
Siemens Digital Industries Software
Istanbul, TÜRKİYE
10.2022 - Current
- Founding Board Member and Chairman of the new legal entity established in Turkey: Siemens Industry Software Yazilim Hizmetleri A.S.
- Actively participating in regular board meetings
- Legal official responsibility of the company against government
Sales Orchestrator and Channel Manager
Siemens Digital Industries Software
Istanbul, TÜRKİYE
06.2021 - 03.2022
- Being the only person in Turkey, took the responsibility of both direct accounts in addition to indirect accounts and successfully closed two financial years by achieving the targets for both roles
- Hired new colleagues, including the channel manager, and completed the handover successfully
Channel Manager
Siemens Digital Industries Software
Istanbul, TÜRKİYE
10.2015 - 06.2021
- Started with two partners and successfully completed the onboarding of twelve new partners (Eight tier-1 and four tier-2)
- Increased the to-Siemens new product revenue from 3m USD in 2015 to 5m USD in 2022 (14% growth YoY) while 1.7m USD of business is shifted to direct business (total 3m to 6.7m USD)
- Managed complex disputes between partners with trust and mutual respect
- Organized various events and trainings for the partners
- Regularly collected the forecasts of partners, filtered with my own judgement and presented the forecast to management
- Supported and motivated the partners to use Siemens systems (from Excels to Salesforce)
- Become the trusted advisor for all partners
Portfolio Development Executive
Siemens Digital Industries Software
Istanbul, TÜRKİYE
01.2015 - 10.2015
- I was responsible for the Simulation and Test Solutions (STS – ex LMS) portfolio growth in Turkey
- Hunted new logos and expansions on existing customers together with our partners (DTA and Inores)
- Supported the partners on their daily technical needs and during customer meetings
- Successfully opened the door for DTA at FNSS
- Now it is one of the important TEST HW/SW customer of DTA
Sales and Application Engineer
NSK
Istanbul, TÜRKİYE
01.2012 - 01.2015
- Company Overview: Machinery Industry - http://www.nsk.com
- NSK is a global leading supplier of bearings, automotive components and steering systems, precision and mechatronic products
- Managed several direct accounts from various industries including automotive, steel, machinery, home appliances, electrical motors and electronics, and many indirect accounts via distributors
- Analyzed technology, resource needs and market demand to plan and assess the feasibility of projects
- Reported directly to the regional manager of Turkey & Middle East
- Achieving sales in line with the sales & profit budget and midterm plans
- Coordinated and directed projects, made detailed plans to accomplish goals
- Developed, presented, and responded to proposal requests for specific customer requirements
- Attended international/national trade shows and seminars to promote products or to learn about industry developments
- Collaborated with colleagues to exchange information such as selling strategies or marketing strategies
- Documented account activities, generated reports and kept records of business transactions with customers and suppliers
- Searched, contacted and developed new customers
- Visited new and existing customers throughout Turkey on a regular basis
- Prepared and implemented action plans for sales development
- Liaised with internal departments and offices within the global group
- Conducted market research & analysis on opportunities, competition, customers, price monitoring etc
- Provided product knowledge training to customers to help generate sales opportunities
- Provided technical support to customers and internal staff
- Recommended cost-effective solutions while ensuring that products and reliability standards are met
- Assisted in identifying and assessing customer application requirements
Product Manager in Cooking Appliances
Arcelik A.S.
Istanbul, TÜRKİYE
08.2011 - 01.2012
- Company Overview: Consumer Goods Industry - http://www.arcelikas.com
- Product management of Arcelik’s cooking appliances in five regions (UK, Austria, China, Turkish Republics and Balkans) with six domestic & multinational brands (Arcelik, Beko, Blomberg, Elektrabregenz, Leisure, and Flavel)
- Interfaced with International Sales & Marketing teams, manufacturing plants, R&D, procurement, outsourcing, subsidiaries and marketing agencies to develop new products, to enhance and promote existing products, and to launch new products and brands
- Provided feedback to the company’s product design team so that products can be tailored to clients’ needs
- Prepared sales presentations and proposals that explain product specifications and applications
- Planned and coordinated the product/brand launching and promotional activities together with marketing departments
- Recommended new products for new/existing markets, identified new business opportunities, analyzed customer requirements and emerging technologies, differentiated product features for different brands
- Made periodical analysis of statistical market data and competitors’ product ranges
- Attended sales and trade meetings and followed related publications to obtain information about market conditions, business trends, and industry developments
Lieutenant (Long Term)
Turkish National Military
Van, TÜRKİYE
04.2010 - 04.2011
- Compulsory military service
- Managed 40-80 soldiers being their commander
- Gained experience on managing different personalities
- Took military grade courses on leadership, team management and motivation
Structural Analysis Engineer
Turkish Aerospace Industries Inc.
Ankara, TÜRKİYE
08.2008 - 03.2010
- Company Overview: Aviation & Aerospace Industry - http://www.tai.com.tr
- Directed and coordinated activities of engineering or technical personnel designing, fabricating, modifying, or testing of aircraft components
- Was responsible for the forward fuselage structural analysis
- Made structural analysis of engine mount truss system, keel beam and landing gear
- Improved the codes of post-processing tools to perform up to 20 times faster
- For nearly 2 years, I successfully completed the duties in designing, analyzing and developing new tools and systems as an R&D engineer
- Aviation & Aerospace Industry - http://www.tai.com.tr
Intern
BIAS Engineering
Ankara, TÜRKİYE
06.2006 - 07.2008
- Company Overview: Mechanical Engineering Industry - http://www.bias.com.tr
- Did various mechanical analysis and simulations
- Prepared reports of the engineering analysis done
Education
MBA
Middle East Technical University
Ankara 09.2006 - 06.2008
Mechatronics
Middle East Technical University
Ankara 09.2003 - 06.2007
Mechanical Engineering
Middle East Technical University
Ankara 09.2001 - 06.2006
Skills
Negotiation expertise
Personal Information
- Date of Birth: 03/16/83
- Driving License: Class B, Clean
- Marital Status: Married
Descriptive Words (Thomas Test Executive Summary)
- Friendly
- Influential
- Dependable
- Compliant
- Persuasive
- Deliberate
- Careful
- Systematic
- Precise
- Communicative
- Good listener
- Accurate
- Kind
- Perfectionist
- Logical
- Social
- Affable
- Thorough
- Lenient
- Methodical
- Persistent
- Modest
- Peaceful
- Non-aggressive
- Asks 'who', 'why' and 'how'
Timeline
Chairman
Siemens Digital Industries Software
10.2022 - Current
Sales Orchestrator
Siemens Digital Industries Software
03.2022 - Current
Sales Orchestrator and Channel Manager
Siemens Digital Industries Software
06.2021 - 03.2022
Channel Manager
Siemens Digital Industries Software
10.2015 - 06.2021
Portfolio Development Executive
Siemens Digital Industries Software
01.2015 - 10.2015
Sales and Application Engineer
NSK
01.2012 - 01.2015
Product Manager in Cooking Appliances
Arcelik A.S.
08.2011 - 01.2012
Lieutenant (Long Term)
Turkish National Military
04.2010 - 04.2011
Structural Analysis Engineer
Turkish Aerospace Industries Inc.
08.2008 - 03.2010
MBA
Middle East Technical University
09.2006 - 06.2008
Intern
BIAS Engineering
06.2006 - 07.2008
Mechatronics
Middle East Technical University
09.2003 - 06.2007
Mechanical Engineering
Middle East Technical University
09.2001 - 06.2006