Alper AYDIN
Brand And Strategic Partnerships Director
Beykoz,34
Summary
I have extensive experience in Banking, Payment Systems, and Fintech, with a strong focus on sales leadership, strategic partnerships, and digital financial services.
I currently serve as Brand and Strategic Partnerships Director at FUPS, based in the Istanbul Financial Center. In this role, I lead brand positioning and partnership strategies, driving sustainable growth through innovative collaborations while strengthening the company’s position within the rapidly evolving fintech ecosystem.
Previously, I held the role of Chief Sales Officer (CSO) at Paywall, and prior to that, I took on a similar leadership position at İnteraktif Kredi. During this time, I played an active role in the development of open banking and service banking models, contributed to building credit scoring frameworks aligned with banking policies, and led sales and marketing strategies by managing bank integrations. I also contributed to expanding strategic partnerships across banking and payment systems.
Earlier in my career, I spent nearly 10 years at Aktif Bank A.Ş., taking on roles of increasing responsibility. I began in Strategic Planning, Organization, and Process Management, and later moved into HR Business Partnership and International Banking. In these roles, I contributed to organizational structuring, process optimization, and regulatory coordination with the Banking Regulation and Supervision Agency (BDDK). I also managed international banking relationships, including preparing letters of credit proposals, overseeing trade finance limits, and developing reporting systems in collaboration with IT teams.
Overview
19
19
years of professional experience
1
1
Language
Work History
Brand and Strategic Partnerships Director
FUPS
03.2025 - Current
- Ensuring effective coordination with banks and strategic partners across all relevant processes
- Managing partnership processes for sub-merchants and customers, and contributing to the design of operational workflows
- Actively participating in the evaluation and onboarding of partner brands and vendors, and monitoring their performance
- Gathering customer feedback, reporting insights to the General Manager, and ensuring necessary actions are taken with relevant teams
- Presenting brand awareness strategies and key arguments to senior management, and driving related actions
- Managing team performance and overseeing budget planning
- Contributing to project timeline planning in collaboration with the Project Management Office (PMO) and IT teams
- Holding regular status meetings with alternative distribution channels (call center, back office, etc.) and ensuring follow-up actions
- Ensuring effective coordination with internal stakeholders (sales, operations, product, legal, finance, etc.)
- Supporting investment and investor relations processes (including preparation of global investor presentations and coordination)
- Providing regular reports to senior management on strategy, performance, and key developments
CSO
Paywall
02.2024 - 02.2025
- Ensuring effective coordination with banks, payment institutions, e-money companies, and strategic partners across all relevant processes
- Managing partnership processes for sub-merchants and customers, and contributing to the design of operational workflows
- Actively participating in the evaluation of partner brands and vendors, and monitoring their performance
- Collecting customer feedback, reporting insights to the General Manager, and ensuring necessary actions are taken in collaboration with relevant teams
- Managing team performance and overseeing budget planning
CSO
İnteraktifkredi
02.2020 - 02.2024
- Leading the development of open banking and service banking models within next-generation banking, and designing credit scoring strategies aligned with banks’ credit policies; structuring, developing, and executing credit campaign models
- Driving the acquisition of new banks and payment system partners as part of sales and marketing initiatives
- Presenting brand positioning strategies and key insights to senior management, and ensuring execution of related actions
- Managing team performance and overseeing budget planning
- Contributing to investment and investor relations processes
International Banking (FI - Assistant Manager)
Aktif Bank A.Ş.
11.2018 - 01.2020
- Preparing detailed analysis reports on international banks, including the assessment of credit ratings issued by international rating agencies and financial statements
- Managing Nostro and Vostro account opening processes with correspondent banks
- Preparing credit proposal reports for the allocation of trade finance and treasury limits, and presenting them to the Credit Committee and Board of Directors
- Leading system and interface improvement initiatives
- Developing reporting dashboards and collaborating with IT teams on system enhancements
HR Business Partnership (Specialist)
Aktif Bank A.Ş.
06.2015 - 10.2018
- Creating the organizational structure of the bank and its affiliates in line with their strategic goals and plans, and constantly reviewing and revising the relevant structure, Examining problematic processes and ensuring that process development plans are put into practice by ensuring coordination with relevant business units, Necessary entries to the BDDK Data Transfer System regarding domestic city bank opening requests, opening notifications, fee receipt submissions for city bank openings, address / name changes, closing notifications and city bank mergers, Carrying out projects for establishment / closure of a subsidiary company, coordinating relevant groups / departments across the Bank and monitoring their transactions.
Org. and Process Mgmt. (Asistant Specialist)
Aktif Bank A.Ş.
03.2011 - 06.2015
- Preparing procedures, workflow, regulations and job descriptions by coming together with all group/department managers within the scope of creating the Document Management System, Publishing all prepared documents, announcing them to the Bank's employees and ensuring that the necessary work is carried out to ensure their up-to-dateness, Establishing the organizational structure and making announcements within the Bank.
Credit and Risk Reporting Analyst
HSBC BANK A.Ş.
08.2008 - 02.2011
- Preparing and presenting the necessary reports to the management to ensure that the legal follow-up sending rate is kept at a minimum level, Researching and monitoring other domestic and international bank products, services and applications, market conditions regarding individual loans, making necessary recommendations to managers, Developing reporting screens and IT Carrying out the necessary studies, Making screen studies and developing business processes, Ensuring business process management between outsource companies and the bank.
Marketing Department Intern
Eczacıbaşı Holding
06.2007 - 07.2008
- Participating in the work of advertising agencies for the promotion of products, observing the details of the work done and reporting it to the manager I report to.
Education
Üniversite (Lisans) - İktisadi ve İdari Bilimler Fakültesi, İşletme
Anadolu Üniversitesi
01-2010
Üniversite (Ön Lisans) - İktisadi ve İdari Bilimler Fakültesi, Pazarlama
Çanakkale Onsekiz Mart Üniversitesi
Çanakkale01-2008
Lise - Türkçe – Matematik
Üsküdar Cumhuriyet Lisesi
06-2005
Skills
Friendly, positive attitude
Teamwork and collaboration
Customer service
Organization and time management
Team management
MS office
Timeline
Brand and Strategic Partnerships Director
FUPS
03.2025 - Current
CSO
Paywall
02.2024 - 02.2025
CSO
İnteraktifkredi
02.2020 - 02.2024
International Banking (FI - Assistant Manager)
Aktif Bank A.Ş.
11.2018 - 01.2020
HR Business Partnership (Specialist)
Aktif Bank A.Ş.
06.2015 - 10.2018
Org. and Process Mgmt. (Asistant Specialist)
Aktif Bank A.Ş.
03.2011 - 06.2015
Credit and Risk Reporting Analyst
HSBC BANK A.Ş.
08.2008 - 02.2011
Marketing Department Intern
Eczacıbaşı Holding
06.2007 - 07.2008
Üniversite (Lisans) - İktisadi ve İdari Bilimler Fakültesi, İşletme
Anadolu Üniversitesi
Üniversite (Ön Lisans) - İktisadi ve İdari Bilimler Fakültesi, Pazarlama
Çanakkale Onsekiz Mart Üniversitesi
Lise - Türkçe – Matematik
Üsküdar Cumhuriyet Lisesi
KİŞİSEL BİLGİLER:
- Doğum Yeri: Kanlıca - İstanbul
- Sürücü Belgesi: B (2008)