ALPER AHMET YILDIRIM
Marketing Manager
Istanbul
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision, and campaign enhancement. Prepared to bring 10+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
10
10
years of professional experience
1
1
Certification
2
2
Languages
Work History
Marketing Manager
Esvita Clinic
Istanbul
06.2022 - Current
- Spearheaded Esvita’s AI-driven transformation, designing and deploying a WhatsApp & CRM automation system that cut manual follow-up work by 70% and accelerated response times.
- Launched Esvita’s digital presence, establishing social channels, SEO foundations and content pillars that drove a strong uplift in patient inquiries.
- Built and led a 7-person multidisciplinary team (design, video, copy, SEO), streamlining workflows to halve content production cycles and enhance creative quality.
- Oversaw a six-figure USD marketing budget, dynamically reallocating spend across digital and offline channels to consistently exceed ROI targets.
- Crafted and executed an integrated social media strategy across Instagram, Facebook, LinkedIn and TikTok, expanding organic reach and boosting engagement.
- Defined and enforced brand guidelines and visual identity, leading a full website redesign and rollout of on-brand marketing collateral.
- Launched influencer partnership programs, collaborating with key opinion leaders to drive referral growth.
- Directed multilingual outreach (English, Russian, French, Italian), reinforcing Esvita’s positioning in priority markets.
- Developed a patient acquisition roadmap, aligning content planning, media investments and performance analytics to sustain month-over-month growth.
Marketing Manager
Investo Global
Istanbul
02.2020 - 06.2022
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Improved sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Optimized website content for improved search engine rankings and increased web traffic.
- Managed the setup of the industry’s fastest-growing YouTube channel, negotiated brand face agreements, oversaw monthly content planning, and led the production team.
Strategic Business Development Lead
Believe Academy
Istanbul, Istanbul
10.2015 - 01.2020
- Applied lean principles (inspired by Toyota philosophy) to map value streams and remove waste.
- Led Kaizen workshops that embedded continuous improvement across recruitment, curriculum and partnerships.
- Redesigned operating models to focus on client value and simplify end-to-end processes.
- Built strategic partnerships using the lean framework to expand course offerings and strengthen market position.
- Developed a data-driven business roadmap, prioritizing initiatives based on impact and feasibility.
- Developed innovative solutions to complex problems, resulting in improved organizational performance.
- Optimized operational efficiency by redesigning processes, systems, and workspaces for increased productivity.
Education
Master of Arts - Marketing
Bilgi University
Istanbul 04.2001 -
Bachelor of Science - Industrial Engineering
Haliç University
Istanbul 04.2001 -
Skills
- Social Media & Digital Marketing
- Marketing Campaign Development
- Go-to-Market Strategy Development
- Customer Acquisition
- CRM Management
- Data Analytics
- Brand-Building Strategies
- Team Building
Certification
Certified in Project Management, PMI Project Professional Training, 2015
Timeline
Marketing Manager
Esvita Clinic
06.2022 - Current
Marketing Manager
Investo Global
02.2020 - 06.2022
Strategic Business Development Lead
Believe Academy
10.2015 - 01.2020
Master of Arts - Marketing
Bilgi University
04.2001 -
Bachelor of Science - Industrial Engineering
Haliç University
04.2001 -