Almıla Albayraktaroglu

• Strategic Sales Leadership: Develop and implement sales strategies to drive revenue growth and align with organizational goals.
• Team Development and Management: Guide, mentor, and optimize sales teams to achieve performance excellence and build a high-performing culture.
• Market Expansion: Identify and penetrate new markets, foster client relationships, and negotiate key partnerships to expand business reach.
• Data-Driven Insights: Utilize data analytics to refine sales processes, forecast accurately, and ensure sustainable growth.

Company Overview: London based e-export PaaS start up

• Helped 200 brands and SME’s to grow in B2C on Amazon and across other online platforms in UK, EU, US and support their ecommerce strategy with a talented Amazon expertized team of 15 people& 5 direct reports to CSO.
• Slashed human resources costs 40% by creating a platform as a service tech-company while ensuring the continuation, simplification and enhancement of e-export services for SME’s as well as large enterprises.
• Negotiated with 25 different vendors creating an Envoyo partner ecosystem in various supporting functions like cross border company establishments and VAT procedures, logistics& fulfillment, regulations, customs and digital marketing& advertisement.
• Reached 5 times bigger MRR & ARR in 2023 vs 2022 and increased # of recurring customers from 20 to 150 in 12 months.
• London based e-export PaaS start up

• Worked 1.5 years in Luxembourg EU expansion team and took active role in www.amazon.com.tr launch in Sep 2018.
• Managed Consumer Electronics category and extra responsibility in managing Turkey's biggest Consumer Electronics partners and distributors (Apple, LG, HP, Index, Arena etc.) in www.amazon.com.tr launch in Turkey.
• Stretch assignment in establishment of distributorship strategy and structure in Consumer Electronics category in Amazon Turkey. (Top 10 CE distributors onboarding to Amazon)
• Extra responsibility in managing 25 people Retail Business Support team.
• Overachieved the $4M target revenue of Consumer Electronics category and also reached 13% Gross Margin in the whole category in 2019.
• Hit the highest and most diversified launch selection exceeding by +31% and inbound targets across the Retail team in Consumer Electronics category in 2020.

• Managed top retail account Teknosa which has a total revenue of $1Billion ad a Microsoft revenue of $6M.
• Top attainment award 100% in FY15 and FY16 and selected as Outstanding Performer in growing Office attach’’ in FY14 in MEA. Office attach rate increased from 1% to 20% in 2015 and generated $2M revenue and $800K profit for the retailer and Office became the most profitable IT attach product.
• Launched Xbox 360 firstly in Teknosa in Turkey and then Xbox One and resulted 10% market share in the upcoming 90 days.
• Managed Teknosa exclusive marketing partnership campaigns like Garantibank, Turkcell successfully and reached 25 M people via these campaigns to increase awareness of Microsoft retail brands.
• Improved online selling capabilities of www.teknosa.com and www.bimeks.com.tr and made joint marketing& attach campaigns with PC’s sold throughout online channels & MS products.

• Successfully managed a multifunctional team of 25 people including sales operations, field support and trainings (Nokia Academy).
• Reestablished Nokia Vendor Portal and firstly applied incentivizing mechanisms for 9K dealers throughout the portal. Resource optimization was done and a more cost-efficient portal was kicked off which was then selected ’Eurasia Best Sales Support Project’.
• Execution of Nokia Lumia display wall units in Turkcell flagship stores which generated + 40% YOY sales growth.
• As a stretch assignment; managed Avea and Vodafone distributors which holds 30% of whole Turkey Nokia sales.

• Managed global national accounts Real and Metro AG and achieved $8M revenue.
• Developed a more profitable (+10% gross margin) cosmetics category via segmentation of P&G brands& sku’s.
• Initiated Beauty Shopping Based Design area in top 5 Real stores and this was reapplied in other MEA Real stores.
• Kicked off cosmetics& pharmacy key account management and distribution model in Istanbul after the acquisition of Gillette.
• Overachieved sales targets with $3M revenue + 56% YOY growth and 30% increase in market share of P&G brands in the channel.