Adobe Photoshop
ALINA VDOVINA
Lead Community Manager
Izmir
Summary
With a foundation in teaching English as a Second Language, transitioned into the dynamic video game industry, initially supporting QA and Development teams at Bytex LLC. As Commander Ivy on Twitch, achieved Twitch Partner status, demonstrating dedication and skill in content creation, further enhanced by becoming a YouTube Partner. Years of cultivating and engaging online communities have garnered recognition from industry leaders such as Wired Productions and KeokeN Interactive. Currently leveraging expertise in community management, live broadcasting, and digital marketing at MY.GAMES, equipped with strong skills in video editing, copywriting, and social media strategy across platforms including X, Instagram, YouTube, and Twitch.
Overview
9
9
years of professional experience
2
2
Languages
Work History
Lead Community Manager (CORE Players)
MY.GAMES
09.2024 - Current
- Led and scaled the CORE Player Communications team (3 members), driving engagement with VIP players and top content creators
- Owned and managed Content Creator Programs for Rush Royale and Castle Duels, from onboarding to long-term retention
- Built and maintained strong relationships with content creators and VIP players through регуляр communication and personalized support
- Managed exclusive Discord communities for CORE players, VIPs, and content creators, fostering high engagement and loyalty
- Designed and operated the Revenue Share Program for content creators, ensuring transparency, growth, and performance tracking
- Organized and facilitated regular CORE player playtests to validate features, balance updates, and new content
- Authored and published official game update patch notes
- Collected structured player feedback and delivered weekly analytical reports to the development and product teams
- Created, wrote, and published social media content to support game updates, events, and creator campaigns
- Designed and managed landing pages for the Content Creator Program to optimize conversion and recruitment
- Hosted and moderated live Developer Streams on Twitch and YouTube, directly engaging with the player community
- Defined and tracked yearly, quarterly, and monthly team KPIs aligned with business and community goals
- Set individual development goals and conducted regular 1-on-1 performance reviews with team members
- Analyzed player behavior, retention, and engagement, developing strategic plans to increase loyalty and in-game time
- Wrote educational and growth-focused articles for content creators to support channel development and monetization
- Coordinated closely with support and QA teams to report, track, and resolve bugs and critical game issues
Social Media and Community Manager
OnePageCRM
05.2024 - 09.2024
- Owned and managed the company’s social media presence across LinkedIn, X, and Instagram, driving consistent brand voice and audience growth
- Planned and executed strategic collaboration campaigns with leading SaaS brands including Aircall, KrispCall, MailerLite, Hiver, Mailchimp, Enterpryze, HelpScout, and QuickBooks
- Produced and directed video content across formats, including long-form videos for YouTube and high-performing short-form content for social media
- Actively engaged with the online community through daily interactions, comment management, and direct communication to increase reach, trust, and brand loyalty
- Conducted monthly KPI and performance analytics, using data-driven insights to continuously optimize content strategy and improve engagement and conversion rates
Social Media and Community Manager
KeokeN Interactive
10.2021 - 05.2024
- Successfully managed and grew company social media accounts (LinkedIn, Discord, X, Instagram, TikTok, Facebook, Twitch, YouTube)
- Managed content calendars using Trello and Notion, ensuring consistent and high-quality posts across multiple platforms
- Set and analyzed KPI's and adjusted strategies to optimize reach and engagement
- Created and curated engaging multimedia content, including graphics, videos, live broadcasts and written posts
- Nurtured a diverse online community, fostering a sense of inclusivity and belonging
- Moderated and managed online forums (Steam, Reddit), responding to community inquiries and concerns in the respectful, professional manner, turning negative experiences into positive ones
- Implemented initiatives to encourage user-generated content and community participation
- Collaborated with content creators and virtual photographers in order to enhance project awareness and create an organic community engagement
- Developed and executed marketing campaigns for a video game launch and a 2.0 update launch
- Hosted and moderated live broadcasts
- Launched several company merchandise stores using third party websites (StreamElements, Displate)
- Attended conferences and presented the project to media outlets
- Collaborated with publisher marketing and PR teams, game developers and producers to align social media and marketing efforts with development pipelines and business goals
- Created a compelling and positive online image of a studio, highlighting its key values
Content Creator (CommanderIvy)
Twitch and YouTube
09.2016 - 02.2025
- Developed and produced engaging live streaming content
- Implemented creative ideas and themes to maintain audience interest and foster a dedicated community
- Established a unique brand identity through custom overlays, graphics, and consistent branding
- Promoted streams through social media, collaborating with other content creators, and participating in relevant online communities
- Successfully monetized the channel through subscriber revenue, donations, merchandise and sponsorships
- Demonstrated proficiency in using streaming software, audio-visual equipment, and other technical tools to ensure a professional and seamless streaming experience
- Monitored and analyzed stream analytics to understand viewer demographics, peak times, and popular content
- Participated in industry conventions to network and build professional relationships
- Moderated chat and maintained a positive and inclusive community environment
- Worked closely with game developers and publishers (Wired Productions, PLAION, Warhorse Studios, Buka Entertainment, Kepler Interactive, Future Friends Games) as part of their marketing campaigns
Community Manager
Wired Productions
06.2021 - 07.2021
- Created and curated engaging multimedia content, including graphics, videos, and written posts
- Hosted and moderated live broadcasts
- Conducted interviews with game developers
- Moderated and managed online forums (Steam, Reddit, Xbox, PlayStation)
Education
Bachelor of Science - Pedagogy of English as Second Language
Herzen State Pedagogical University of Russia
Saint-Petersburg01.2015
Skills
- Languages: Russian - native, English - proficient
- Outstanding verbal and written communication
- Knowledge of social media, latest trends and photo and video editing tools
- Content creation (images, videos, live broadcasts)
- Community management and engagement
- Influencer outreach
- Employee recruitment and performance management
- Schedule planning
- Adaptability and flexibility
- Conflict handling
- Feedback collection
- Project management
Websites
Software
Adobe Premier Pro
Adobe Lightroom
OBS Studio
Interests
Video Games
Sci-fi Literature
Foreign Languages
Pilates
Music (piano, ukulele)
LEGO
Timeline
Lead Community Manager (CORE Players)
MY.GAMES
09.2024 - Current
Social Media and Community Manager
OnePageCRM
05.2024 - 09.2024
Social Media and Community Manager
KeokeN Interactive
10.2021 - 05.2024
Community Manager
Wired Productions
06.2021 - 07.2021
Content Creator (CommanderIvy)
Twitch and YouTube
09.2016 - 02.2025
Bachelor of Science - Pedagogy of English as Second Language
Herzen State Pedagogical University of Russia