ALİ ERDEM ATALAY
Mechanical Engineer, M.Sc
Istanbul,34
Summary
In terms professional achievements during the past 16 years, I have shown initiative, creativity in problem solving, managing field operation in automotive sector.
Currently working as Domestic After Sales Operations Manager in TEMSA Skoda Ulaşım Araçları, a joint venture company of Sabancı Holding and Skoda Transport.
Leading a team consisting of 8 District Managers, responsible of Domestic After Sales Field operations in Turkey (65 Domestic Dealers).
Responsible of 250 M TL Domestic Market Spare Parts Sales Budget for 2023 (Domestics Spare Part Sales Target Achievement in 2023 : %120)
NPS Score KPI significantly improved from 61 to 82 since 2022 Feb. to 2023 Dec. with actions carried out by new After Sales District Manager Team.
During my previous experience as District Parts Service Manager within Hyundai Motor Company Turkey, adequately demonstrated an ability to consistently achieve and exceed targets.
Between 2017 - 2021, managed 20 dealers which of these 2 dealers having the highest workshop entry and new car sales results of Hyundai network.
I’m the leader of Regional implementation of the strategies in line with the company policies, Accomplish all spare part sales activities for market penetration, improving company results while achieving the area highest Customer Satisfaction results.
My knowledge of automotive sector is second to none and includes the ability to correctly identify and understand clients’ business goals and develop customized strategies and plans for each client to allow them to meet their business goals quickly and efficiently.
Overview
18
18
years of professional experience
7
7
years of post-secondary education
Work History
After Sales – Domestic Field Operation Manager
TEMSA
Istanbul, Turkey
2 2022 - Current
- Responsible for Business Management of Turkey Country After Sales Operations & KPI Management concerning all Parts & Service
- Team Building & Management of 8 directly reporting Field team (District Managers, Fleet Service Managers)
- Country Spare Parts Sales & Profitability responsibility for Turkey
- Regularly visiting Dealers & Customers in the Field to monitor District Managers’ performance
- Create a new and effective Dealer Bonus System
- Planning & Executing Commercial Campaign & Action with Marketing & PR Departments
- Defining After Sales KPI’s which will be monitored by District Managers in the field
- Designing & Commissioning new IT related After Sales Projects esp in DMS systems
- Launch new "Happy Call" system in DMS & Assign targets to District Manager in order to increase Dealers' Customer Satisfaction KPI NPS.
- "Maintenance Reminder Call" system design in DMS in order to increase customer retention in the field
- Create a new bonus system for District Managers motivation increase
After Sales – Spare Parts Chief
HYUNDAI MOTOR COMPANY
Istanbul, Turkey
06.2021 - 01.2022
- Responsible for all Accessory development business within Turkey
- Managing the whole process until the commissioning of New Accessory Projects for New Models
- Increasing the Variety of Accessories for Existing Models
- By regularly visiting Current and Potential Accessory Suppliers, parts pricing, stock management, revealing new projects etc… ensuring communication to increase the entire business volume
- Managing contract signing processes by finding new Accessory Suppliers
- By visiting the Dealers regularly, taking the demands of the field and working closely with the Dealer Sales and Service Managers providing all communication and coordination
- Creating and sharing new Accessory Bulletins and Accessory Catalogs with Dealers
- Increasing Sales Volume by setting up Accessory Sales Campaigns & PR Activities
- Ensuring all coordination with the PR Agency for updating the Hyundai Website Accessories section
- Providing support to Accessory Operation (Follow-up of Back Orders, Management of Customer Complaints, Part Pricing etc…)
- Preparing daily, weekly and monthly reports and sharing them with Top Management.
After Sales – District Manager
HYUNDAI MOTOR COMPANY
Istanbul, Turkey
08.2017 - 06.2021
- Responsible for all after sales operation & dealer management activities within responsible region
- Manage & Coordinate Dealers’s after sales operation
- Focus on Increasing Dealers’ after sales Customer Satisfaction
- Analyse Dealer After Sales Income & Profitability & Increase Parts, Labour Sales
- Analyse & Coaching of Dealer Staff
- Monitor Dealers KIP performance and follow-up with regular visits
- Follow-up and Implement Action Plans.
Quality Management Consultant
RENAULT MAIS INC.
Istanbul, Turkey
05.2016 - 07.2017
- Directly reporting to Customer & Quality Director, responsible for quality implementation and auditing of dealers' sales & after sales operations and personnel in field; Making consultancy and coaching programs as defined in quality program for dealers
- Specifying the improvement areas and create action plans about the service quality and standards of dealers and make them apply results
- Realising the consultancy function for controlling the quality meetings to be effectively made in daily, weekly, monthly terms at dealers' side
- Auditing quality and reporting results for dealers
- Preparing reports from all specified activity, meeting, analyse and audit results
- Presenting those reports and developments in dealers' quality activity plan in monthly meetings to HQ.
Sales & Service Executive
YORK TRANSPORT EQUIPMENT (Asia) Pte. Ltd. (Turkey Branch)
Istanbul, Turkey
02.2015 - 04.2016
- Directly reporting to Branch Manager Turkey, responsible for all operations throughout Turkey as Sales & Service Executive; Sales Operations: Understand customer requirement and identify suitable York product for the same
- Responsible for sale of spare parts meeting the Annual Business Plan
- Ensure that products dispatched from the warehouse are in proper condition as per York standard
- + Track performance of York products with the fleet/transporters
- Analyse competitors’ performance with regard to York products & submit report to management
- Service Operations: Responsible for organizational development of parts and service network in the country by appointing parts dealers and service stations
- Assist customer in installation & maintenance of York products and conduct regular training to customer service team
- Provide technical data for development of new product, if any, based on market/customer requirement
- Attend to customer complaints, register and track them till full closure of the item
- Address warranty matters as per York policy.
After Sales – Technical Service Senior Engineer
TOYOTA TURKEY MARKETING AND SALES INC.
Istanbul, Turkey
07.2012 - 02.2015
- As After Sales Technical Service Senior Engineer (After Sales District Technical Coordinator) ; managing & coordinating all technical issues related with all dealers in assigned district Toyota Sales and Marketing Inc
- Dealers of all kinds of technical issues with coordinating and detail are as follows ; Reporting Technical Field Issues to Toyota Motor Europe
- Ensuring Complete Customer Satisfaction by resolving Technical and Product related Customer Complaints
- Supporting dealers to implement Toyota standards on services
- Field visits to dealers for Technical Service KPI observation i.e Fix It Right (FIR) , NPS etc..
- Ensuring Complete Customer Satisfaction (CCS) by resolving product & dealer focused customer complaints
- Providing Technical Training (On Job Training) for dealer service personnel
- Managing & Motivating dealer Service Manager & Service Advisors & Technicians to achieve most important TOYOTA After Sales Philosopies ; Complete Customer Satisfaction and Fix It Right
- Managing Technical Campaigns
Product Development Engineer (Durability CAE)
FORD OTOSAN INC.
Istanbul, Turkey
04.2010 - 06.2012
- As Durability CAE Product Development Engineer ; responsible for New Ford Transit Connect (2014) , New Ford Transit Courier (2014) LCV and Ford Cargo Trucks (OPD & Future Projects) HCV Vehicle projects as follows ; Executing Durability assesments by Engineering Judgement or Structural Finite Element Analyses esp
- Related with Upper & Underbody & Closures assesments for Light Commercial Vehicles (Ford Transit Connect & Ford Transit Courier) & Heavy Trucks (Ford Cargo Truck models)
- Developing feasible solutions to structural problems considering weight and cost & leading the design.
Mould Design & CNC Method Engineer
OMCO ISTANBUL INC.
Istanbul
08.2006 - 08.2009
- As Mould Design & CNC Method Engineer; responsible for New Beverage Bottle Product & Mould 3D Design and manufacturing projects (advanced CAD & CAM skills such as ; PTC Pro/Engineer , AUTOCAD , Unigraphics) ; Executing New Beverage Product & Mould 3D Design & Technical Drawings to support Manufacturing
- Developing Feasible Designs & CNC tool-paths to maintain Quality based moulds
- Follow-up Manufacturing from Technical Drawing phase to Product, including Purhasing, Manufacturing Management, Product Quality, Sales.
Education
Master of Science - Mechanical Engineering
Yildiz Technical University (YTU)
Istanbul, 34 01.2007 - 04.2009
Bachelor of Science - Mechanical Engineering
Yildiz Technical University (YTU)
Istanbul, 34 01.2002 - 04.2006
Skills
Management Team of District Managers
Country Dealer After Sales Operations
Strategic Planning
Spare Parts Target Achievement & Profitability Responsibility
After Sales KPI follow-up & creation of Action Plans
After Sales New Business Development Project Management
Automotive Diagnostics & Fix It Right
Product Development in Automotive
Product Design
Lean Manufacturing
Academical studies on Mechanical Engineering on M Sc Level
Pcsoftwareskills
- Microsoft Office Programs
- AutoCAD
- Pro/Engineer CAD
- Unigraphics NX CAD CAM
- ABAQUS, NASTRAN, ANSYS Workbench FEA
- HyperMesh & ANSA Pre-Post
- Matlab & Simulink
Trainingseminars
- Automotive Diagnostic High Tech Trainings on Engine, Powertrain, Chassis
- Toyota Way Trainings
- Six Sigma (Green Belt)
- Time Management Seminar
- Living Learning Training Program
- Simulink for System and Algorithm Modeling (SL-01)
- Pro/Engineer CAD Software User Certificate
- Basic Hydraulic Education
- AutoCAD Certificate
Workstatus
Working
Militaryobligation
Completed (01/31/2010)
Personal Information
- Total Experience: 16 years
- Place of Birth: Istanbul
- Date of Birth: 03/24/1984
- Nationality: Turkish
- Driving License: B (2003)
- Marital Status: Married
Languages
Turkish
Native language
English
Proficient
C2
German
Beginner
A1
Interests
Running
Swimming
Cycling
Chess
Timeline
After Sales – Spare Parts Chief
HYUNDAI MOTOR COMPANY
06.2021 - 01.2022
After Sales – District Manager
HYUNDAI MOTOR COMPANY
08.2017 - 06.2021
Quality Management Consultant
RENAULT MAIS INC.
05.2016 - 07.2017
Sales & Service Executive
YORK TRANSPORT EQUIPMENT (Asia) Pte. Ltd. (Turkey Branch)
02.2015 - 04.2016
After Sales – Technical Service Senior Engineer
TOYOTA TURKEY MARKETING AND SALES INC.
07.2012 - 02.2015
Product Development Engineer (Durability CAE)
FORD OTOSAN INC.
04.2010 - 06.2012
Master of Science - Mechanical Engineering
Yildiz Technical University (YTU)
01.2007 - 04.2009
Mould Design & CNC Method Engineer
OMCO ISTANBUL INC.
08.2006 - 08.2009
Bachelor of Science - Mechanical Engineering
Yildiz Technical University (YTU)
01.2002 - 04.2006
After Sales – Domestic Field Operation Manager
TEMSA
2 2022 - Current