Alican Beyazadam
Product Manager
Istanbul,34
Summary
Strategic and impact-oriented Digital Product Manager with 7+ years of experience building and scaling customer-centric digital products across e-commerce, telecommunications, finance and automotive domains. Adept at bridging business goals with user needs through data-driven decision making, agile execution, and cross-functional leadership. Proven track record in driving product initiatives that increase operational efficiency, optimize user experience, grow revenue, boost customer satisfaction, and strengthen product-market fit. Skilled in leading AI-powered product solutions and integrating AI technologies into business workflows.
Overview
7
7
years of professional experience
3
3
Languages
Work History
Digital Channels Manager
TEB Yatırım / BNP Paribas
09.2025 - Current
- Guiding the digital channel strategy, aligning with TEB Yatırım's digital transformation roadmap
- Building product roadmap and competitive benchmarks to guide investment in platform capabilities
- Leading cross-functional squads ( IT, Marketing, CC, Digital Branch ) to deliver new trading, fund and IPO features from concept to launch
- Managing external vendors to ensure seamless integrations and system reliability
- Integrating AI-driven fintech solutions across digital platforms to tailor investment offerings, elevating client engagement and driving sustained platform utilization
- Enhancing the digital investment experience by simplifying customer journeys, improving conversion and retention
- Revamping analytics frameworks to measure user engagement, enabling data-driven decision-making that increased adoption rates across core digital channels
- Adapting digital risk management protocols in collaboration with compliance and cybersecurity teams, mitigating operational risks and ensuring regulatory alignment across all digital investment platforms
Product Manager
Mobilet
09.2023 - 09.2025
- Working alongside the CEO & Board Chair to develop the product vision and business strategy
- Shaping the product and company strategies, identifying strategic investment opportunities aligned with the company's vision and goals
- Developing both short-term and long-term product strategies that propelled Mobilet's growth, ensuring alignment with the company's overall objectives
- Analyzing market trends and competitor products for new recommendations
- Communicating the product vision and business objectives to the whole organization ensuring clarity and focus
- Defining product portfolio MVP and roadmap according to business strategy
- Coaching, leading, and completing efforts in capturing customer needs, structuring projects; defining user journeys and user stories, business and technical requirements, and new product features
- Prioritizing development efforts, working closely with development to ensure optimal resource allocation in the context of the firm’s strategy and client needs
Product Lead
Vodafone
11.2021 - 09.2023
- Working as a Digital Product Lead for the AI-based Vodafone digital assistant involved in mobile application as an omni-channel experience such as Whatsapp, web and retail store (Vodafone's leader and multi award winner chatbot/digital assistant serving to 25+ millions Vodafone customers)
- Contributing to setting KPI's and defining actions to maximize revenue, user experience (UX), activation numbers, unique users, NPS and other strategic KPI's
- Overseeing entire lifecycle of the digital product and driving the product backlog by defining and delivering MVPs
- Caring & Engaging customers with a proactive and a personalized approach using Adobe Targets & Analytics where we understand customers' needs before they enter the digital assistant TOBi
- Designing the customer conversation flows in the customer care channels by analyzing as-is customer journeys, internal and external data sources and content analysis
- Implementing gamified customer journeys for the retention and growth
- Consolidated actionable findings from conversation history, user research, and A/B testing to refine product features and elevate customer satisfaction across Vodafone's digital channels.
Product Owner
DefineX - Consulting, Technology & Labs | Ex Accenture
06.2019 - 11.2021
- Leading integration of AI-based hyperautomation SaaS products for enterprise clients in automotive, finance, and IT law
- Managing cross-functional teams and delivering 30+ hyperautomation projects to enhance data accuracy, accelerate processes, and achieve measurable FTE savings
- Applying agile and OKR-based development practices to accelerate delivery
Technology Consultant
PWC Consulting
01.2019 - 06.2019
- Building Alteryx-based analytics workflows to streamline reporting processes, contributing to increased transaction accuracy and reduced manual workload
- Implementing RPA solutions for local and international business units, enabling FTE savings and cost reduction through automation of repetitive tasks
Education
Bachelor of Science - Industrial Engineering
Istanbul Ticaret University
Istanbul, Turkey 04.2001 -
High School Diploma -
Kartal Anatolian High School
Istanbul, Turkey 04.2001 -
Skills
Product development
Timeline
Digital Channels Manager
TEB Yatırım / BNP Paribas
09.2025 - Current
Product Manager
Mobilet
09.2023 - 09.2025
Product Lead
Vodafone
11.2021 - 09.2023
Product Owner
DefineX - Consulting, Technology & Labs | Ex Accenture
06.2019 - 11.2021
Technology Consultant
PWC Consulting
01.2019 - 06.2019
Bachelor of Science - Industrial Engineering
Istanbul Ticaret University
04.2001 -
High School Diploma -
Kartal Anatolian High School
04.2001 -