Ali Şahin

As Senior Software Engineering Director at Getir, I lead the engineering efforts for Getir Market,and the Cross Domain tribes, overseeing a total engineering team of more than 150 professionals. My role involves managing the engineering structure for Getir’s super app, which consists of 10 verticals, and ensuring seamless integration of critical functions such as login and registration, marketing communications, and customer address management.

Key Responsibilities:

• Lead the engineering strategy for Getir Market, the core of the company’s operations, ensuring high performance, scalability, and efficiency in the systems that drive its quick commerce platform.

• Oversee the Cross Domain tribe, which manages essential super app functionalities like authentication, marketing communications (SMS, email, push notifications), and customer address management.

• Drive unification initiatives, reducing redundancy by aligning similar efforts across different teams and optimizing processes to ensure streamlined operations across all verticals.

• Collaborate with cross-functional teams to integrate innovative technologies and ensure that engineering efforts align with business objectives.

Areas of Focus:

• Getir Market: Oversee the engineering and operational aspects of the company’s primary business, ensuring it maintains a competitive edge and supports the rapid growth of the platform.

• Unification Projects: Spearhead efforts to consolidate teams and reduce redundancy by centralizing similar functions across different verticals.

• Engineering Culture: Foster a strong engineering culture that encourages innovation, technical excellence, and collaboration across teams.

• Cross Domain Responsibilities: Manage critical super app features, including login and registration, marketing communications, and customer address management, ensuring consistency and high performance across all verticals.

As Software Engineering Director at Delivery Hero, I have been playing a part in leading and creating the entire software engineering structure for our quick commerce consumer experience from scratch. My leadership involves overseeing the development of web and mobile applications across 21 countries under three brands in different regions, enhancing our global presence and consumer interaction.

Key Responsibilities:

• Architect and implement the strategic vision for quick commerce consumer experience, focusing on innovative web and mobile platforms (iOS, Android).
• Built and managed a dynamic team structure from the ground up, comprising 8 squads within 3 main domains to deliver exclusive e-commerce solutions.
• Facilitate cross-regional team coordination to ensure a consistent, high-quality user experience tailored to diverse markets and brand identities.

Areas of Focus:

• Team and Domain Creation: Established all teams and domains from scratch, setting a strong foundation for the quick commerce product line.
• Application Development: Lead the design and deployment of high-performance web and mobile applications.
• International Strategy: Manage and synchronize efforts across different regions to deliver a suitable yet region-specific shopping experience.

As the Product Engineering Director at Hepsiburada, a leading e-commerce platform, I was a pivotal player in steering the technological innovations and improvements across the company's digital interfaces. My tenure was marked by significant advancements in web, mobile web, and app technologies, directly contributing to enhanced user experiences and operational efficiencies.

Key Responsibilities:

• Strategically led and managed the entire pre-order process, encompassing web, mobile web, and mobile application platforms.
• Directed a large-scale engineering team of 180 professionals, enabling a collaborative environment and encouraging innovation.
• Orchestrated the activities of 15 distinct product development teams, aligning their goals with the company's strategic objectives.
• Regularly collaborated with cross-functional departments, including marketing, sales, and customer service, to ensure a cohesive product strategy.

Areas of Team Responsibility:

• - Web & Mobile Site: Lead development and continuous improvement of web and mobile site interfaces, focusing on user-friendly designs and seamless navigation.
• Mobile Application: Managed the enhancement of mobile application functionalities, prioritizing user interfaces and robust performance.
• Customer & Campaign Management: Led initiatives to improve customer engagement and retention through targeted campaigns and personalized experiences.
• Checkout & Shipping: Seamless checkout and shipping processes, enhancing operational efficiency and customer satisfaction.
• Search & Navigation: Implemented advanced search algorithms and navigation tools to improve product discoverability and user journey.
• Payment Processing: Upgraded payment systems to ensure secure, fast, and reliable transactions.
• Recommendation Systems: Developed sophisticated recommendation algorithms to personalize user experiences and increase sales conversion rates.

Key Responsibilities:

• Spearheaded a dynamic software development team of 30 professionals, guiding the strategic development and enhancement of Turkcell's critical digital platforms.
• Directed the end-to-end development lifecycle for Turkcell's flagship online presence, turkcell.com.tr, ensuring robust performance, user-centric design, and seamless integration with backend systems.
• Led the development and continuous improvement of Turkcell's primary mobile applications: 'Hesabim', 'Sirketim', and 'Platinum'. These applications serve as vital touchpoints for customer engagement and service delivery, contributing significantly to customer satisfaction and loyalty.
• Oversaw the evolution of Turkcell's e-commerce platform, aligning it with cutting-edge e-commerce trends and practices. This involved enhancing user experience, streamlining transaction processes, and ensuring high security and reliability standards.
• Managed the development of the Corporate Self-Care Application, a key tool for corporate clients that streamlined their interactions and transactions with Turkcell services.
• Directed the revamp of the Superonline website, enhancing its functionality, user interface, and overall user experience. This project involved close collaboration with marketing, design, and content teams to ensure the site accurately represented Turkcell's brand and service offerings.

Achievements:

• Successfully delivered multiple high-impact projects, consistently meeting deadlines and exceeding quality standards, resulting in enhanced digital experiences for millions of users.
• Fostered a culture of innovation and continuous learning within the team, leading to the implementation of agile methodologies and best practices in software development.
• Played a pivotal role in the digital transformation of Turkcell, significantly contributing to the company's online presence and customer engagement strategy.

Managing the 15-person software development team, allocating resources to ongoing projects and enforcing deadlines.

Java , Spring Mvc,hibernate Jsp are the major technologies for the development.

Team Responsibilities:

• Developing Turkcell ecommerce platform and new features using Java ,spring mvc, hibernate technologies
• Developing Turkcell Corprate Self Care Application using Java struts technologies.
• Developing Turkcell Superonline Individual Self Care Application using java ,jsf technologies.

Managed the 10-person software test team, allocating resources to ongoing projects and new projects. HP Quality Center,HP QTP Test Automation Tool, PL/ SQL are the major technologies for the test team

Team Responsibilities :

• Functional Testing of Individual self care application on internet.
• Functional Testing of Corprate self care application on internet.
• Functional Testing of Turkcell Superonline Individual self care application on internet.
• Write and keep up to date test scenarios Prepare and develop test automation scripts.

Responsible for :

• Turkcell self service web applications functional testing.
• Write and keep up to date test scenarios.
• Prepare and run Turkcell self service web applications.
• Load testing with Load Runner .
• Write and keep up to date Turkcell self service web applications 's test Automation with HP QTP.

Developing an ERP application (Logo Unity,Tiger) with Delphi which runs on MSSQL or ORACLE

• Developing requisite application and reports with Java programming language Taking part in multinational data integration project in Kuwait.
• Developing ETL project for collect data from different platforms.

• Developing ERP application with Delphi which runs on MSSQL or ORACLE.