Aleyna Ugur
Social Media & Digital Marketing Specialist
İstanbul
Summary
Results-oriented Social Media and Digital Marketing Specialist with 4 years of experience in executing innovative digital campaigns. Specializes in enhancing brand visibility and engagement through strategic content creation and data-driven marketing. Leverages analytics to optimize campaign performance and deliver impactful strategies that resonate with target audiences.
Overview
5
5
years of professional experience
8
8
Certifications
Work History
Social Media and Sales Specialist
Dr. Emrah Aslan
12.2025 - Current
- Nurtured and preserved lasting customer relationships to increase client retention.
- Conducted product demonstrations and presentations to educate clients on offerings.
- Collaborated with marketing team to design promotional materials and campaigns.
- Analyzed sales data to identify trends and inform strategic decisions.
Sales and Marketing Specialist
Pure Medikal
03.2024 - 02.2025
- Demonstrates advanced proficiency in developing data-backed, high-conversion content strategies across multi-channel platforms.
- Authority in brand positioning, driving digital patient engagement, and elevating social growth via strategic campaigns and performance analytics.
- Collaborated with sales team to streamline lead generation processes, improving conversion rates.
Social Media Content Creator
Prof.Dr. Murat Turegun
05.2023 - 12.2023
- Adept at formulating impactful content strategies that increase brand recognition, build patient trust, and promote lead generation across Instagram, TikTok, and other channels.
- Adept at combining visual storytelling with performance analytics to drive measurable growth and client satisfaction.
- Developed engaging content strategies to enhance brand awareness across multiple social media platforms.
Social Media Specialist
Inova Interaktif
09.2022 - 03.2023
- Designed and instituted holistic social media strategies across channels like Instagram, Facebook, LinkedIn, and TikTok, yielding 40% escalation in follower growth and 35% improvement in engagement rates.
- Developed engaging content strategies to enhance brand visibility across multiple social media platforms.
- Utilized tools like Hootsuite and Buffer for scheduling and analytics, streamlining content delivery and performance tracking.
Digital Marketing Intern
Fargen Sağlık Hizmetleri
06.2021 - 11.2021
- - Executed email marketing campaigns, resulting in average open rate of 22% and click-through rate of 5%.
- - Assisted in the execution of email marketing campaigns, achieving an average open rate of 22% and a click-through rate of 5%.
- - Analyzed campaign performance using Google Analytics, delivering insights that guided strategy adjustments.
- - Created and implemented social media strategies, increasing brand awareness across platforms.
- Conducted market research to identify trends and consumer preferences.
Education
Bachelor of Arts - Political Science
Istanbul Bilgi University
Istanbul, Turkey 04.2001 -
Associate of Arts - Media & Communication
Anadolu University
Istanbul, Turkey 04.2001 -
High School Diploma -
Anabilim Eğitim Kurumları
Istanbul, Turkey 04.2001 -
Skills
- Social media strategy development
- Meta Ads management
- Content creation and scheduling
- Visual Content Creation
- Short-Form Video Production
- Email Marketing (Mailchimp, HubSpot)
- Customer Engagement Tools
- Data analysis reporting
- Copywriting & SEO Basics
- Microsoft Office (Word, PowerPoint, Excel)
Client relations
Relationship building
Certification
Meta Social Media Marketing Certificate – Hypers Academy
Timeline
Social Media and Sales Specialist
Dr. Emrah Aslan
12.2025 - Current
Sales and Marketing Specialist
Pure Medikal
03.2024 - 02.2025
Social Media Content Creator
Prof.Dr. Murat Turegun
05.2023 - 12.2023
Social Media Specialist
Inova Interaktif
09.2022 - 03.2023
Digital Marketing Intern
Fargen Sağlık Hizmetleri
06.2021 - 11.2021
Bachelor of Arts - Political Science
Istanbul Bilgi University
04.2001 -
Associate of Arts - Media & Communication
Anadolu University
04.2001 -
High School Diploma -
Anabilim Eğitim Kurumları
04.2001 -