Aleyna Öztürk
Marketing Communication Specialist
Istanbul
Summary
Results-driven Marketing Communication Specialist with over 2 years of experience in event marketing, brand communication, and creative strategy. Demonstrated success in executing 360° campaigns, leading cross-functional teams, and increasing brand visibility across digital and physical platforms. Skilled in managing social and cultural events, creating visually appealing brand strategies, and implementing multi-channel campaigns. Enthusiastic about fostering authentic audience engagement through compelling storytelling and visual branding.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Marketing Communication Specialist
İBB Kültür AŞ (Istanbul Metropolitan Municipality)
Istanbul, Istanbul
08.2023 - Current
- Planning 360 marketing & communication strategies for the events & venues & museums throughs promoting. (The Basilica Cistern, Harbiye Open Air Theatre, Gazhane Museum)
- Promoted solutions-focused campaigns to clients through assessment of their needs, preferences and challenges.
- Developed and implemented targeted marketing campaigns to enhance brand visibility and audience engagement across multiple platforms.
- Collaborated with cross-functional teams to produce high-quality content for newsletters, social media, and promotional materials, ensuring consistency in brand messaging.
- Established collaborations with other cultural and art providers or organizations in the sector to develop communications strategies.
Art Director
Ait İstanbul Creative Agency
Istanbul
05.2022 - 01.2023
- Developed and executed innovative visual concepts for diverse advertising campaigns, enhancing brand recognition and engagement across multiple platforms.
- Utilized industry-standard software such as Adobe Creative Suite to create high-quality graphics, layouts, and digital assets tailored to client specifications.
- Designed social media content that aligned with brand goals.
- Established strong client relationships through effective communication and presentations, ensuring alignment on vision and objectives throughout the design process. (Vivense, Trendyol, Vakkorama)
Marketing Intern
IKSV (Istanbul Foundation For Culture And Arts)
03.2022 - 07.2022
- Coordinating and controlling for the events & organizations & venues. (the 41st Istanbul Film Festival, the 50th Music Festival and the Gezgin Salon Festival)
- Assisted in organizing promotional events, coordinating logistics, and engaging with attendees to maximize outreach efforts.
- Supported marketing team in launching new products and e-commerce sales and deliveries.
Assistant Director & Backstage Movie Director
GORILLA Art & Design & Film Studio
01.2019 - 01.2021
- Occupied with diverse tasks in several projects for different brands. (MicrosoftTurkey, Pınar Group)
- Developed and implemented strategic marketing campaigns that enhanced studio visibility and attracted diverse clientele.
Education
Advertising - Minor Degree on Visual and Communication Design
Istanbul Bilgi University
Istanbul 01.2017 - 01.2022
Some College (No Degree) - Graphic And Digital Media
AP Hogeschool Antwerpen
Belgium 09.2021 - 01.2022
Skills
- Adobe Illustrator
- Adobe Photoshop
- Adobe Premiere Pro
- Microsoft Office
- Community engagement
- Crisis management
- Content development
- Marketing strategies
- Multimedia projects
- Corporate communications
- Teamwork and collaboration
Websites
Timeline
Marketing Communication Specialist
İBB Kültür AŞ (Istanbul Metropolitan Municipality)
08.2023 - Current
Art Director
Ait İstanbul Creative Agency
05.2022 - 01.2023
Marketing Intern
IKSV (Istanbul Foundation For Culture And Arts)
03.2022 - 07.2022
Some College (No Degree) - Graphic And Digital Media
AP Hogeschool Antwerpen
09.2021 - 01.2022
Assistant Director & Backstage Movie Director
GORILLA Art & Design & Film Studio
01.2019 - 01.2021
Advertising - Minor Degree on Visual and Communication Design
Istanbul Bilgi University
01.2017 - 01.2022