Alexis Alp Cebioğlu
Head Of Sales
Kadıköy
Summary
Dynamic sales professional with over 10 years of experience in developing and executing comprehensive commercial strategies. Recognized for strong problem-solving abilities, excellent communication skills, and a proactive approach to challenges, ensuring a commitment to team success and positive outcomes.
Overview
11
11
years of professional experience
Work History
Head of Pharma
Reckitt Benckiser Inc.
12.2024 - Current
- Leads the entire sales function. Responsible for leading a multi-tiered commercial organization.
- Drive total channel revenue 2 billion TL NR.
- Setting sales strategy and targets aligned with business objectives.
- Drive total 5 year Plan and accelerate upcoming portfolio strategy.
- Develop and execute a comprehensive GTM's while leading cross functional teams to drive sales and marketing strategy.
- Re-design sales team by 20% transformation in 2025.
- Working closely with; Marketing for brand planning & strategies, Demand & Supply for logistics, and Finance to deliver financial targets
National Commercial & SFE Manager
Reckitt Benckiser Inc.
04.2022 - 12.2024
- Lead commercial strategies and convert strategic directions into tangible action plans
- P&L management, pricing strategy setting, list price planning, Brand based trade spending , promotion strategy planning (competitiveness strategy, depth of promotion, volume on deal)
- Orchestrated highly integrated teamwork among key functions (marketing, trade marketing, finance, demand & supply) to optimize coordination in business planning and execution cycles (S&OP, forecasting, long-term and yearly plans, quarterly and monthly plans)
- Identify key growth drivers & building blocks for all brands.
- Executed financial delivery of P&L targets and market share
- Lead SFE department for all teams in sales KPI performance measurement.
Trade Marketing OTC Category Manager
Reckitt Benckiser-Istanbul
02.2019 - 04.2022
- Planning OTC portfolio commercial strategy and drive total financial targets (GI, Cold & Flu, Pain and Sore Throat categories)
- Responsible for 60% of RB Turkey business with total 4P ownership
- Identify key growth drivers & building blocks for all brands / channels
- Design and deploy of GTM & RTM strategy (Segmentation, time & motion, call model)
- Creation of by channel and by brand “Perfect Store” strategies
- POSM Management – design, production, logistics planning customized to all customers
- Developing Trade Activation initiatives (distribution drive, trade offers, incentives, etc)
- Evaluated sales performance and modified marketing strategies to enhance revenue generation.
- Partner with global management and brand teams to align local plans with global strategies
- Collaborating with commercial and marketing teams to spearhead implementation of category/brand strategies
Account Supervisor
3M - Istanbul
10.2017 - 01.2019
- Facilitate and enhance growth of total account
- Launch new products to market through strategic marketing collaboration.
- Assess total market potential and establish new sales channels.
- Managing the full category P&L, portfolio, pricing & promotions
- Accountable for Sell-In & Sell-Out of distributor.
- Develop & deploy GTM model and Sales incentive structure of distributor.
- Empowering sales team through comprehensive coaching and training efforts (11 sales rep, 1 sales manager)
Pharmacy Commercial Sales Representative
Sanofi Consumer Healthcare - Istanbul
01.2017 - 09.2017
- Present, promote and sell products, merchandising activities
- Analyzing the territory, reaching potential customers through visits
- Establishing, developing and maintaining business relations with customers.
Sales Representative
Boehringer Ingelheim CHC– Istanbul
12.2014 - 12.2016
- Achieved 70% market share in multivitamin sector through active field sales efforts.
- Exceeded total sales target in TL by 45%. Executed effective merchandising and detailing strategies.
- Honored with "Momentum Award" for successful execution of new product placement initiative
Education
Molecular Biology and Genetic - Life Sciences
Istanbul Technical University
ISTANBUL01.2013
Interests
Traveling, Ski, Swimming, Fitness, Basketball
Timeline
Head of Pharma
Reckitt Benckiser Inc.
12.2024 - Current
National Commercial & SFE Manager
Reckitt Benckiser Inc.
04.2022 - 12.2024
Trade Marketing OTC Category Manager
Reckitt Benckiser-Istanbul
02.2019 - 04.2022
Account Supervisor
3M - Istanbul
10.2017 - 01.2019
Pharmacy Commercial Sales Representative
Sanofi Consumer Healthcare - Istanbul
01.2017 - 09.2017
Sales Representative
Boehringer Ingelheim CHC– Istanbul
12.2014 - 12.2016
Molecular Biology and Genetic - Life Sciences
Istanbul Technical University