Jira
Alexander Smirnov
Chief Product Owner
Summary
Experienced Product Owner with over 11 years of experience in Digital Products and Mobile Apps. T-shape expertise in product management, e-commerce, digital marketing, omni-channel communication with data-driven approach.
Practical experience of launching digital products (marketplaces, e-commerce platforms, IT-platfroms, lead-generation services, loyalty programs, systems of websites etc.)
Strong leadership skills, oriented to build effective and motivated teams.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Senior Product Owner
AlfaBank
Moscow
09.2021 - Current
- Coordinated 2 SCRUM teams developing mobile and web features worth over $3B personal loans sales during year.
- Oversaw entire product deployments from vision and creation to rollout and delivery.
- Owned and prioritized product backlog for 4 products in mobile bank app and web bank.
- Managed implementation of new features in mobile app by outlining customer journey, business goals and IT specifications.
- Leaded and developed product roadmaps ad ways of working.
- Collaborated with Sales, CRM, Marketing and Cyber Security teams to reach business goals.
- Created business opportunity in mobile app - a two-click credit vacations that brought $10 million+ net profit.
- Hired, supervised and coached 5 new team members during the year to optimize team performance.
- Increased Conversion rate by 22% by conducting A/B tests, increased VoC rating by UX studies (+0.3p).
CPO / Head of Digital Products
Renault
08.2017 - 09.2021
- Established, initiated and developed #1 in Russia car market digital ecosystem (by Markswebb rank) with full digital customer experience from choosing and buying to trade-in car.
- Built and strengthened strategic relationships with vendors, digital agencies and leading industry partners.
- Generated 1B euro online sales (in 4 years) of new cars by optimizing business strategies and launching digital products to improve customer experience.
- Created 1st in Europe Home test-drive digital product to support new model launch.
- Developed and secured digital strategy in front of the Commercial Director and the management committee.
- Enhanced profitability of Trade-in process with creation new digital service from concept to implementation.
- Collaborated with Sales, Media, After Sales, PR and IT teams to built e-commerce and digital solutions and achieve sales goals.
- Recruited and hired team of 4 experienced Product Owners to continuously maintain and improve digital services.
Education
Specialist - Computer Science
Moscow Aviation Institute
Moscow City, Russia 09.2006 - 06.2012
Skills
Scrum methodology
Backlog Management
Customer Journey Map
Team management
Customer Development
Software
Confluence
Google Analytics
Figma
Certification
Product Owner Middle +
Timeline
Product Owner Middle +
09-2022
Senior Product Owner
AlfaBank
09.2021 - Current
NoCode Developer
09-2020
CPO / Head of Digital Products
Renault
08.2017 - 09.2021
Specialist - Computer Science
Moscow Aviation Institute
09.2006 - 06.2012