Çağlar Arslanergün
Istanbul,34
Summary
Dynamic sales professional with over 10 years of experience in FMCG, specializing in regional management, area sales, and key account leadership. Proven track record as both Regional Manager and Key Account Manager, consistently achieving double-digit revenue growth and expanding distribution across modern and traditional trade channels. Expertise in cultivating strong client relationships while navigating dynamic market conditions ensures sustained success. Proficient in managing P&Ls, team leadership, strategic planning, and customer relationship management, with a strong commitment to driving sustainable sales growth and operational excellence.
Overview
10
10
years of professional experience
Work History
Regional Manager, Istanbul Asia
Mondelez International
01.2024 - 03.2025
- Directed sales operations across the Anatolian side of Istanbul, leading 5 supervisors and 25 sales representatives covering 3,600 points of sale.
- Achieved +15% revenue growth and expanded market penetration by 2.5 pp across gum, candy, chocolate, biscuits, and croissants.
- Improved route-to-market efficiency, boosting coverage and productivity by 12% through territory realignment and team coaching.
Trade Marketing Manager (Hygiene & Surface Care)
Reckitt Benckiser
01.2023 - 12.2023
- Designed and executed nationwide trade marketing strategies for Vanish, Calgon, and surface cleaning categories.
- Launched promotional campaigns that delivered +18% category uplift and improved ROI of activations by 22%.
- Streamlined S&OP and forecasting processes, reducing stock-outs by 15% across national retail partners.
Key Account Manager, Migros Channel
Reckitt Benckiser
01.2022 - 12.2022
- Negotiated annual trade terms with Migros, managing a USD 50M P&L and securing +12% volume growth year over year.
- Expanded distribution by 45 new SKU’s across MMM, MM, 5M, and Jet formats, strengthening portfolio visibility.
- Partnered with supply chain and field teams to achieve 98% on-shelf availability and improve promotional ROI by 20%.
Key Account Manager, Cash & Carry & Carrefour
Reckitt Benckiser
01.2020 - 06.2021
- Led trade negotiations with Metro, BTT, and Carrefour, managing a USD 12M sales target and achieving +60 % sales value growth.
- Secured 30+ new secondary placements, generating incremental sales and improving category share by 3.5 pp in dishwasher category.
- Enabled HoReCa Hilton partnership by leveraging Metro as a distributor for hygiene and cleaning products, supplying bulk-size and industrial detergents.
- Developed HoReCa-focused campaigns including dedicated inserts, bulk-size detergents, and industrial dishwashing solutions.
Account Executive, Local Chains
Reckitt Benckiser
06.2018 - 12.2019
- Managed sales operations for Istanbul-based chains (Happy Center, Mopaş, Hakmar, Onur Özen).
- Increased product distribution by +20% and implemented promotional activities that boosted sell-through by 15%.
- Developed partnerships that led to 25 new listings and stronger category visibility.
Customer Development Executive, Ankara Region
Colgate-Palmolive
02.2017 - 05.2018
- Oversaw six regional accounts (Çağdaş, Gimsa, Makromarket, Yunus, Beğendik, Adese), delivering +12% sales growth in 15 months.
- Improved merchandising execution, achieving +30% increase in secondary displays and enhancing brand visibility.
Sales Representative, On-Premise & Traditional Trade
Coca-Cola Bottlers
07.2015 - 01.2017
- Boosted product diversification, increasing category penetration by +18%.
- Supervised 220 outlets in high-traffic Istanbul areas, expanding customer portfolio by 40 new accounts within 12 months.
- Negotiated annual volume agreements with key HoReCa accounts and executed visibility projects (gondolas, displays) to strengthen brand presence in hotels, restaurants, and cafes.
- Launched tailored HoReCa campaigns, generating USD 1M incremental revenue annually.
Education
Bachelor of Science - Economics
Bilkent University
01.2014
High School Diploma -
Bornova Anatolian High School
Izmir, Turkey06-2007
Skills
- Strategic planning
- Territory management
- Operational management
- Team leadership
- Performance management
- Business development and planning
- Client engagement strategies
- Sales expertise
Languages
English: Advanced (Fluent)
Full Professional
German
Limited Working
Timeline
Regional Manager, Istanbul Asia
Mondelez International
01.2024 - 03.2025
Trade Marketing Manager (Hygiene & Surface Care)
Reckitt Benckiser
01.2023 - 12.2023
Key Account Manager, Migros Channel
Reckitt Benckiser
01.2022 - 12.2022
Key Account Manager, Cash & Carry & Carrefour
Reckitt Benckiser
01.2020 - 06.2021
Account Executive, Local Chains
Reckitt Benckiser
06.2018 - 12.2019
Customer Development Executive, Ankara Region
Colgate-Palmolive
02.2017 - 05.2018
Sales Representative, On-Premise & Traditional Trade
Coca-Cola Bottlers
07.2015 - 01.2017
Bachelor of Science - Economics
Bilkent University
High School Diploma -
Bornova Anatolian High School