Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Aisulu Zaripova

Social Media Marketing Manager
Antalya

Summary

Dynamic Social Media Marketer experienced in online marketing and strategic content planning. Over 4 years of marketing expertise through social media platforms. Proven history of developing impactful marketing plans driving new traffic to websites. Solution-focused with proficiency in Instagram, Facebook, Tiktok.

Overview

5
5
years of professional experience
4
4
years of post-secondary education
1
1
Certification
4
4
Languages

Work History

Social Media Marketing Specialist

Gora Group
Florida
10.2022 - Current

Health&Supplements brands startups (AlphaFlow, Secret Element, Joyli Vitamins, Noble nutrition, Hairo Vitamins, Biovit nutrition)

  • Create, curate, and manage high-quality content for social media platforms such as Facebook, TikTok, Instagram, and Pinterest
  • Develop and execute a comprehensive social media strategy that aligns with the company's overall marketing goals
  • Grow engagement and follower base
  • Research trends, analyze the existing digital marketing and social media plan, identifying opportunities and making recommendations for improvements
  • Reels and Stories design and posting
  • Collaborated with sales, product management, and web development teams to create specific marketing campaigns across multiple platforms.
  • Boosted reach by creating digital content, managing scheduling, maintaining social media accounts and reporting analytics to measure engagement.
  • Managed paid social media advertising campaigns to reach and engage target audiences.
  • Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
  • Conducted market research and competitor analysis to inform search marketing strategies.

Content Manager

Love&Crafted
Phoenixville, PA
12.2021 - Current

Jewelry brand with love messages

  • Create Stories Content plan&design
  • Developed and managed content calendar to meet deadlines and engagement goals
  • Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.

Social Media Marketing Specialist

IMStick Company
London
05.2022 - 08.2022

IMSTICK - universal holder for phone

  • Collaborated with sales, product management, and web development teams to create specific marketing campaigns across multiple platforms.
  • Photo&Video content creation with product (IMStick)
  • Increased user base by promoting brand awareness and launching key marketing efforts.
  • Strategized and developed video content for client's website and social media publications (Reels, Stories)
  • Participated in brainstorming sessions to generate creative ideas for campaigns.
  • Researched and identified new opportunities for increasing company's social media presence.
  • Researched and analyzed industry trends to inform search marketing strategies.
  • Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
  • Created content strategies for digital media.

Digital Marketing Specialist

"No Varicose" Medical Clinic
Kazan
04.2021 - 04.2022

Vascular Surgery and Varicose Veins Treatment

  • Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements for medical clinic
  • Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
  • Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
  • Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
  • Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
  • Created content strategies for digital media.
  • Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
  • Helped clients develop website portals and social media pages to promote businesses.
  • Conducted market research and competitor analysis to inform search marketing strategies.
  • Crafted and implemented strategies to increase search visibility and website traffic.
  • Optimized company website to improve engine ranking, user experiences and conversion rates.
  • Evaluated market trends to stay current on consumer and competitor changes (Продокторов)

Digital Marketing Manager

Sokolworkshop
09.2021 - 02.2022

Cosplay costumes brand

  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Create content (Stories, Posts, Reels)
  • Sales funnel from Instagram DM for cosplayers
  • Tracked and capitalized on emerging industry trends to boost campaign performance.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Created and managed social media campaigns to increase brand engagement.
  • Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Tracked and analyzed social media and online marketing initiatives.
  • Trafficked advertisements to target audience using specific algorithms for focused exposure.
  • Managed paid social media advertising campaigns to reach and engage target audiences.
  • Researched current trends and best practices to develop innovative and impactful campaigns.
  • Monitored and evaluated website analytics to identify trends and opportunities for improvement.
  • Designed paid client ads for use on diverse social media platforms.
  • Crafted and implemented strategies to increase search visibility and website traffic.
  • Created content strategies for digital media.
  • A-B tested ad campaigns to optimize performance and drive improved ROI.
  • Devised effective link-building campaigns to increase website authority and visibility.
  • Conducted market research and competitor analysis to inform search marketing strategies.

Social Media Marketing Manager

UPITEAT
Kazan
09.2020 - 07.2021

Fastfood cafe with vegan menu

  • Created and managed social media campaigns to increase brand engagement.
  • Content creation & promotion (TikTok, Instagram, Facebook)
  • Conducted market research to identify new opportunities and target markets.
  • Collaborated with cross-functional teams to promote brand consistency across all social media channels.
  • Responded to inquiries and engaged with followers to build community and support customer engagement.
  • Built relationships with industry influencers to increase brand awareness and engagement.
  • Managed paid social media advertising campaigns to reach and engage target audiences.
  • Designed paid client ads for use on diverse social media platforms.
  • Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
  • Conducted market research and competitor analysis to inform search marketing strategies.
  • Created content strategies for digital media.
  • Helped clients develop website portals and social media pages to promote businesses.

Digital Marketing Specialist

EMIZ
Kazan
07.2020 - 05.2021

Supplemental organic halal nutrition drink (from grapes)

  • Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
  • Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
  • Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
  • Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
  • Created social media content with innovative brand messaging to support new product launches.
  • Optimized e-commerce campaigns through A/B testing to increase online sales from Instagram
  • Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
  • Increased brand awareness with ambassador partnerships with bloggers (300+ bloggers in program)
  • Devised effective link-building campaigns to increase website authority and visibility.
  • Created content strategies for digital media.
  • Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
  • Created customized marketing materials to increase product awareness.
  • Helped clients develop website portals and social media pages to promote businesses.
  • Researched and analyzed industry trends to inform search marketing strategies.

Education

Bachelor of Arts - Museum Studies

Kazan State University of Culture
Kazan, Tatarstan
09.2017 - 07.2021

No Degree - Social Media Marketing Manager

INSTATIKA
Kazan
04.2001 -

Skills

Keyword optimization

Strategic planning

MS Office

Self-Motivated

Organization and Time Management

Teambuilding

Planning and Coordination

Written Communication

Critical Thinking

Social Media Content

Social media marketing

Social media strategy

Social media sites

Social media tools

Social Media Promotion

Social media posts

Social media management experience

Social media management

Instagram

Facebook

Facebook and Twitter integration

Cultural Awareness

Digital marketing

Online marketing strategies

Digital design

Content and digital asset management

Marketing and promotions

Certification

Social Media Marketing Specialist

Timeline

Social Media Marketing Specialist

Gora Group
10.2022 - Current

Social Media Marketing Specialist

IMStick Company
05.2022 - 08.2022

Content Manager

Love&Crafted
12.2021 - Current

Digital Marketing Manager

Sokolworkshop
09.2021 - 02.2022

Digital Marketing Specialist

"No Varicose" Medical Clinic
04.2021 - 04.2022

Social Media Marketing Manager

UPITEAT
09.2020 - 07.2021

Digital Marketing Specialist

EMIZ
07.2020 - 05.2021

Social Media Marketing Specialist

06-2020

Bachelor of Arts - Museum Studies

Kazan State University of Culture
09.2017 - 07.2021

No Degree - Social Media Marketing Manager

INSTATIKA
04.2001 -
Aisulu ZaripovaSocial Media Marketing Manager