Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Aisulu Zaripova

Social Media Marketing Manager
Antalya

Summary

Dynamic Social Media Marketer experienced in online marketing and strategic content planning. Over 4 years of marketing expertise through social media platforms. Proven history of developing impactful marketing plans driving new traffic to websites. Solution-focused with proficiency in Instagram, Facebook, Tiktok.

Overview

5
5
years of professional experience
4
4
years of post-secondary education
1
1
Certification
4
4
Languages

Work History

Social Media Marketing Specialist

Gora Group
Florida
10.2022 - Current

Health&Supplements brands startups (AlphaFlow, Secret Element, Joyli Vitamins, Noble nutrition, Hairo Vitamins, Biovit nutrition)

  • Create, curate, and manage high-quality content for social media platforms such as Facebook, TikTok, Instagram, and Pinterest
  • Develop and execute a comprehensive social media strategy that aligns with the company's overall marketing goals
  • Grow engagement and follower base
  • Research trends, analyze the existing digital marketing and social media plan, identifying opportunities and making recommendations for improvements
  • Reels and Stories design and posting
  • Collaborated with sales, product management, and web development teams to create specific marketing campaigns across multiple platforms.
  • Boosted reach by creating digital content, managing scheduling, maintaining social media accounts and reporting analytics to measure engagement.
  • Managed paid social media advertising campaigns to reach and engage target audiences.
  • Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
  • Conducted market research and competitor analysis to inform search marketing strategies.

Content Manager

Love&Crafted
Phoenixville, PA
12.2021 - Current


Jewelry brand with love messages


  • Create Stories Content plan&design
  • Developed and managed content calendar to meet deadlines and engagement goals
  • Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.


Social Media Marketing Specialist

IMStick Company
London
05.2022 - 08.2022

IMSTICK - universal holder for phone


  • Collaborated with sales, product management, and web development teams to create specific marketing campaigns across multiple platforms.
  • Photo&Video content creation with product (IMStick)
  • Increased user base by promoting brand awareness and launching key marketing efforts.
  • Strategized and developed video content for client's website and social media publications (Reels, Stories)
  • Participated in brainstorming sessions to generate creative ideas for campaigns.
  • Researched and identified new opportunities for increasing company's social media presence.
  • Researched and analyzed industry trends to inform search marketing strategies.
  • Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
  • Created content strategies for digital media.


Digital Marketing Specialist

"No Varicose" Medical Clinic
Kazan
04.2021 - 04.2022

Vascular Surgery and Varicose Veins Treatment

  • Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements for medical clinic
  • Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
  • Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
  • Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
  • Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
  • Created content strategies for digital media.
  • Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
  • Helped clients develop website portals and social media pages to promote businesses.
  • Conducted market research and competitor analysis to inform search marketing strategies.
  • Crafted and implemented strategies to increase search visibility and website traffic.
  • Optimized company website to improve engine ranking, user experiences and conversion rates.
  • Evaluated market trends to stay current on consumer and competitor changes (Продокторов)

Digital Marketing Manager

Sokolworkshop
09.2021 - 02.2022

Cosplay costumes brand


  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Create content (Stories, Posts, Reels)
  • Sales funnel from Instagram DM for cosplayers
  • Tracked and capitalized on emerging industry trends to boost campaign performance.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Created and managed social media campaigns to increase brand engagement.
  • Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Tracked and analyzed social media and online marketing initiatives.
  • Trafficked advertisements to target audience using specific algorithms for focused exposure.
  • Managed paid social media advertising campaigns to reach and engage target audiences.
  • Researched current trends and best practices to develop innovative and impactful campaigns.
  • Monitored and evaluated website analytics to identify trends and opportunities for improvement.
  • Designed paid client ads for use on diverse social media platforms.
  • Crafted and implemented strategies to increase search visibility and website traffic.
  • Created content strategies for digital media.
  • A-B tested ad campaigns to optimize performance and drive improved ROI.
  • Devised effective link-building campaigns to increase website authority and visibility.
  • Conducted market research and competitor analysis to inform search marketing strategies.

Social Media Marketing Manager

UPITEAT
Kazan
09.2020 - 07.2021

Fastfood cafe with vegan menu


  • Created and managed social media campaigns to increase brand engagement.
  • Content creation & promotion (TikTok, Instagram, Facebook)
  • Conducted market research to identify new opportunities and target markets.
  • Collaborated with cross-functional teams to promote brand consistency across all social media channels.
  • Responded to inquiries and engaged with followers to build community and support customer engagement.
  • Built relationships with industry influencers to increase brand awareness and engagement.
  • Managed paid social media advertising campaigns to reach and engage target audiences.
  • Designed paid client ads for use on diverse social media platforms.
  • Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
  • Conducted market research and competitor analysis to inform search marketing strategies.
  • Created content strategies for digital media.
  • Helped clients develop website portals and social media pages to promote businesses.

Digital Marketing Specialist

EMIZ
Kazan
07.2020 - 05.2021

Supplemental organic halal nutrition drink (from grapes)


  • Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
  • Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
  • Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
  • Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
  • Created social media content with innovative brand messaging to support new product launches.
  • Optimized e-commerce campaigns through A/B testing to increase online sales from Instagram
  • Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
  • Increased brand awareness with ambassador partnerships with bloggers (300+ bloggers in program)
  • Devised effective link-building campaigns to increase website authority and visibility.
  • Created content strategies for digital media.
  • Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
  • Created customized marketing materials to increase product awareness.
  • Helped clients develop website portals and social media pages to promote businesses.
  • Researched and analyzed industry trends to inform search marketing strategies.

Education

Bachelor of Arts - Museum Studies

Kazan State University of Culture
Kazan, Tatarstan
09.2017 - 07.2021

No Degree - Social Media Marketing Manager

INSTATIKA
Kazan
04.2001 -

Skills

Keyword optimization

Certification

Social Media Marketing Specialist

Timeline

Social Media Marketing Specialist

Gora Group
10.2022 - Current

Social Media Marketing Specialist

IMStick Company
05.2022 - 08.2022

Content Manager

Love&Crafted
12.2021 - Current

Digital Marketing Manager

Sokolworkshop
09.2021 - 02.2022

Digital Marketing Specialist

"No Varicose" Medical Clinic
04.2021 - 04.2022

Social Media Marketing Manager

UPITEAT
09.2020 - 07.2021

Digital Marketing Specialist

EMIZ
07.2020 - 05.2021

Social Media Marketing Specialist

06-2020

Bachelor of Arts - Museum Studies

Kazan State University of Culture
09.2017 - 07.2021

No Degree - Social Media Marketing Manager

INSTATIKA
04.2001 -
Aisulu ZaripovaSocial Media Marketing Manager