Summary
Overview
Work History
Education
Skills
Software
Certification
Timeline
Generic
A. Vural Kaya

A. Vural Kaya

Marketing Manager
Istanbul

Summary

During my career, which I started with content management on the media side in 2007, I worked as an expert and manager in the field of Marketing Communication for Turkey's leading brands in many sectors, including media, agency, and entrepreneurship. In my career, which started with Project and Content Management, I worked at important points that required expertise in many different disciplines such as brand and product ownership. I have worked in expert and managerial positions in areas such as creating user experience for digital projects, content marketing, and marketing of products and services through different channels in digital and sales operations management. Industries I have experienced include Media, E-Commerce, FMCG, Automotive, and Engineering.

I have deep knowledge in Marketing Communications, Brand Building and Management, Consumer Insights and Research, Audience Analysis, Revenue Model Creation and Management, User Experience, Organic and Paid Growth. Please visit my website https://www.ahmetvuralkaya.com for my career life and more details. It will allow you to learn more detailed information about me.

Kind Regards

Overview

15
15
years of professional experience
1
1
year of post-secondary education
6
6
Certifications
1
1
Language

Work History

Marketing Communication Director

MGC Legal
Istanbul
09.2022 - 05.2023
  • MGC Legal is a law firm that employs around 130 lawyers, has competencies in many sectors, and is also the only partner of Andersen Global in Turkey
  • I was responsible for the management of all communication processes and international marketing processes of the institution
  • In the field of law, for the first time in
  • Turkey, we have implemented projects such as the use of artificial intelligence in the field of law and the e-Law system
  • In addition to Corporate Communications, within the scope of marketing processes, I was responsible for the management of end-to-end marketing communications including content management, content marketing
  • Lead Generation-oriented online campaigns, social media content management and marketing, media planning and PR activities in all digital assets.

Marketing Director

Üçay Group
Istanbul
01.2021 - 09.2022
  • Managing Corporate Communication and Marketing activities far all group companies of
  • Group operating in Air Conditioning, Energy, E-Mobility, Electrical, Mechanical, Construction and B2B Trade sectors
  • Group Marketing Director, my take in charge include; the establishment of the entire digital office and team, the management of content and performance-based campaigns in communication channels, the production of innovative projects, the improvement of existing digital assets and the creation of income models, the creation of software projects (Evjet.com) and the "R&D Center Design Manager" in R&D processes.

Marketing Manager

Escar Fleet Services
Istanbul
01.2018 - 12.2020

Management of Corporate Digital Communication Activities and Digital Marketing Department

PROJECTS & ROLES

Escar Fleet Services

- Creating corporate communication contents
- Organization of printed and visual corporate needs
- Social Media channels management
- Management of corporate websites

OtoBoom.com

- Building desktop and mobil user experience
- Creating a sales strategy
- Building the income model and establishing legal infrastructure
- Creating a sales team
- Dealer and Distributor relations management
- Gaining new sales channels
- In-service training activities
- Management of content marketing and advertising sales activities

VarmıArttıran.com

- Management of digital communication activities

Co-Founder

All of the Digital
Istanbul
01.2015 - 01.2018

"All of the Digital" is a full-fledged digital communication and performance agency. Agency is engaged in celebrity/influencer communication as well as brands from different sectors. It provides services in the fields of branding, creative services, brand management, communication strategy and planning, marketing communication.

Brands and Artists

Bilgiliminik.com - BiÇiftlik.com - Şiva Düruç - BL Müzik - Aslı Demirer - Fırat Akarsel - Opera İstanbul (Bugaboo, Cybex, Ergobaby) - Food'n Fit - Sarı Ev Müzik - Demirayak A.Ş. - ModaMegas - EdmitInt - Ollaluna

Business Development Executive

Google Turkey
01.2015 - 01.2015

My responsibilities in the role of Agency Business Development Manager;

- Management the development of advertising agents that provide services with Google advertising products to advertisers in many different sectors (FMCG, Construction, Finance, Automotive, Technology, etc.)
- Teach Google Ads Partner agencies innovations about Google ad models
- Developing the advertising strategies of high budget management agencies
- Support agencies in gaining new customers
- Supporting them to reach the targeted KPIs in the campaign processes
- Guide the agencies in my portfolio in reaching their monthly targeted advertising budgets

Digital Strategy Manager

Periscope
Istanbul
01.2013 - 01.2015

Digital Media Strategy
Digital Media Planning
Digital Marketing
Social Media Management
Creative İnteractive Media
Content Management

Brands
Bilyoner - Banvit - Eren Holding - Vakıfbank - Demirdöküm - Kale Kilit - Integral Forex

Digital Marketing Manager

BL Music
Istanbul
01.2010 - 01.2013

E-Commerce Web Site Content Management
Stock Following
Social Media Management
Digital Advertising Operations

Brands
PMC - Antelope Audio - RME - GAP Audio - Studio Projects - JZ Microphones - EMU - Benchmark Media - Moog - Nektar - Quested Audio - Roksan - SPL Audio - Vovox

Content Manager

Nes Media
Istanbul
01.2008 - 08.2009

News editorial
CMS database system operations
FTP system management
Image&Photo Design for News in Adobe Suite
Content Management
Google Analytics and Alexa following
Data management and presentation

Projects
Ontvhaber.com
Korsanhaber.com

PL1000 Operations
Framing Operations
KJ Operations
VTR Operations
Adobe Premier
Adobe Photoshop
News Portal Content Management

Education

Master of Science - Marketin Communication And Brand Management

Istanbul Bilgi University
Istanbul
09.2022 - 12.2023

Bachelor's Degree - Audio Engineering

SAE Institute

Bachelor's Degree - Material Engineering

Dumlupinar Uni
01.2002 - 1 2007

Skills

Marketing Communication

Software

Salesforce, Zoho, Microsoft Dynamics, Oracle, HubSpot, Monday, AI, Microsoft Exchange, Microsoft Office, Trello, SemRush, Ahrefs, Google Ads, Google Analytics, Meta Ads, Mailchimp, Buffer, Hootsuite, CMS, Wordpress, Wix, Shopify, Ticimax, Adobe Photoshop, Adobe Illustrator, Adobe Premier, Adobe After Effects

Certification

Google Ads

Timeline

Marketing Communication Director

MGC Legal
09.2022 - 05.2023

Master of Science - Marketin Communication And Brand Management

Istanbul Bilgi University
09.2022 - 12.2023

Marketing Director

Üçay Group
01.2021 - 09.2022

Marketing Manager

Escar Fleet Services
01.2018 - 12.2020

Co-Founder

All of the Digital
01.2015 - 01.2018

Business Development Executive

Google Turkey
01.2015 - 01.2015

Digital Strategy Manager

Periscope
01.2013 - 01.2015

Digital Marketing Manager

BL Music
01.2010 - 01.2013

Content Manager

Nes Media
01.2008 - 08.2009

Bachelor's Degree - Material Engineering

Dumlupinar Uni
01.2002 - 1 2007

Bachelor's Degree - Audio Engineering

SAE Institute
A. Vural KayaMarketing Manager