Ahmet Enis SARGIN

Endemic Brands (Turkey, MENA, EU, USA)

• To follow the market situation and to direct the brand according to the trends by creating competitor analysis
• Increase the player pool of the game by developing new-generation strategies
• To identify short and long-term move plans that will provide user acquisition and increase retention rate
• Analyzing results and creating data-driven audience-appropriate communication plans
• To determine the most suitable marketing channels and methods for each type of gamer in line with the targets and to optimize the processes with the relevant teams
• To follow the opportunities in new markets and to create a strategy for the globalization of the company

Some of the companies I worked with;

Netmarble (Wolfteam, MFF)

Krafton (PUBG: Battlegrounds, PUBG: New State)

Tencent (PUBG: Mobile)

Garena (Free Fire, Blockman GO)

Wargaming (World of Warships, World of Tanks)

Pearly Abyss (Black Desert, Crimson Desert, Black Desert Mobile)

IGG (Lords Mobile, Conquerors: Golden Age)

Lilith Games (Rise of Kingdoms)

Moonton (Mobile Legends: Bang Bang)

101xp (FIFA Online 4)

Non-Endemic Brands (Turkey, MENA, CCAR)

• To determine the position of the brand in the game world by making SWOT analysis
• To determine the right communication methods with the players and to determine the communication channels according to the trends
• To ensure that it comes together with the right partners and to position the gaming ecosystem in its annual strategies
• Providing consultancy by analyzing current strategies and competitors in the game world

Some of the companies I worked with;

Coca-Cola

Türk Telekom

TikTok

Paribu

Razer Gold

Steelseries

Acer

Asus

Yemeksepeti

• To create marketing strategies for both endemic and non-endemic brands
• To reach out to potential customers and present the current status of the company and its partners
• To create brand-specific working models and to create methods to integrate them into existing marketing plans
• Finalize marketing plans and cooperation models and share plans with the relevant director
• Managing project processes and reporting the results of all activities and giving feedback to customers

• Determining the right communication channels according to the game type and supporting PR strategies
• Managing relationships with MCN agencies and influencers
• Writing and distributing brand promotions
• Creating product introduction articles and creating a language of expression suitable for marketing activities
• Identifying influencers and advertising models suitable for brand goals
• Preparation and interpretation of activity reports to the customers

• Creating a strategy and preparing social media content in line with the strategy
• Creating a visual world for the brand and creating creatives that fit the strategy
• Ensuring the realization of social media shares and preparing monthly reports