Afşin Kemal Dumlupınar
Head Of Product
Istanbul
Summary
Experienced product leader with a wide range of executive skills. Excellent track record in the creation and delivering of hardware, web and mobile products. Focused on delivering a customer oriented and data driven approach. Lean product development, design thinking and marketing research experience.
Overview
14
14
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Head of Product
Shopi
İstanbul
01.2022 - Current
- Built and led cross-functional teams to develop and release API based SaaS products, delivered 3 new modules in 6 months
- Led to define business needs, product goals and metrics by collaborating stakeholders
- Built product development structure to define vision, strategy and roadmap items, reduced friction across stakeholders
- Implemented product discovery and research methodologies to better understand customer needs, market landscape and prioritize backlogs
- Developed structure and documentation for customer onboarding, reduced implementation time by %30
- Developed product excellence approach and reporting for customer support, resulting in 99.9% uptime across all services
- Developed authentic assessment and analysis reports for potential customers to shortening sales cycle
- Closely worked with product marketing department to define go to market strategies
- Participated demonstration, pre-sales and sales activities
Senior Research Consultant
Alternatif Yollar
Istanbul
01.2019 - 02.2022
- Developed brand new qualitative methods by using gamification, storytelling and psychology called as DGD and PINA, which are awarded twice by national foundations, increased the sales by %20
- Design, conduct and consult different kinds of researches as product discovery, UX test, concept test, U&A, understanding and positioning
- Consulted wide range of global brands like Unilever, Pladis and Hayat Kimya
- Personally designed and conducted strategy, product development and user development workshops
- Conducted focus groups, mini-groups, in-depth interviews, desk researches and digital ethnography sessions
- Excelled customer journey mapping for web, mobile and hardware products
- Delivered presentations, reports and generated actionable insights for strategy
Co-Founder
Pubinno
Istanbul
01.2015 - 10.2018
- Developed B2B business modal "hardware as a service" and pricing. Closed a $2M+ contract with a leading brewery.
- Developed documentation, reports and pitches. Raised more than $1M in funding.
- Actively researched and launched new features, created and prioritized product backlog, delivered 2 hardware products
- Built sales funnel, marketing and CRM infrastructure
- Managed online & offline marketing activities by collaborating internal and external parties, generated leads across 60+ countries
- Created a value added partner ecosystem, developed revenue sharing modal, onboarding and training processes, rolled out the product to 6 countries
- Delivered account management for key accounts and managed customer success operations
Co-Founder
ITECH
Istanbul
05.2011 - 06.2017
- Developed company documentation, market reports and investment pitches. Granted $500K government funds
- Managed all aspects of product lifecycle from ideation through release and post-release, created and prioritized product backlog,
- Shipped 1 IoT product as real time locationing system for indoor tracking
- Shipped 1 web application as asset monitoring and utilization platform
- Leaded and consulted R&D projects of $3M total budget
- Developed and initiated projects, managed costs and monitored performance from starch
- Delivered IoT and M2M projects for 10+ customers such as Unilever, CMS, Vestel and TKİ
- Created value added partnership with different global vendors, managed relations and operation
Education
Bachelor of Science - Electronics Engineering
Istanbul Technical University
Istanbul, Turkey 09.2006 - 02.2011
Executive Education - Product Management
University of California, Berkeley, Haas School of
Berkeley, California 01.2014 - 03.2014
Skills
Product Management
Timeline
Head of Product
Shopi
01.2022 - Current
Senior Research Consultant
Alternatif Yollar
01.2019 - 02.2022
Co-Founder
Pubinno
01.2015 - 10.2018
Executive Education - Product Management
University of California, Berkeley, Haas School of
01.2014 - 03.2014
Co-Founder
ITECH
05.2011 - 06.2017
Bachelor of Science - Electronics Engineering
Istanbul Technical University
09.2006 - 02.2011