Hi, I’m
Lana Abu Ayyash
Copywriter, Content Creator, Creative Writer
Datca,Muğla
If you can spend a perfectly useless afternoon in a perfectly useless manner, you have learned how to live.
Lin Yutang
Summary
Results-driven Copywriter offering 10 years of client-focused service, project management and business-generating content production. Skilled professional with core strengths in leadership and goal alignment across teams and external agencies. Proficient at cultivating and retaining key client relationships and business partnerships.
Overview
21
years of professional experience
20
years of post-secondary education
Work History
Sava BrandsDubai
Digital Content Manager - Freelance
12.2022 - Current
Job overview
- Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
- Analyzed market trends and competitive landscape to understand opportunities and potential value.
- Coordinated with creative team of 10 in different countries to generate dynamic marketing content and communication tools for promotional campaigns.
- Created innovative strategies that increased customer engagement 30%.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Utilized SEO techniques to optimize website content, improve search engine rankings, and increase traffic
- Directed content of website by gathering information and integrating data from other departments.
- Conducted regular content audits to identify gaps and redundancies of content.
TM Marketing - FreelanceIstanbul
Senior Content Writer - Freelance
07.2022 - 01.2023
Job overview
- Created content for 4 websites, complete with blogs and well researched white label articles in only 1 month.
- Generated content for more than 10 marketing campaigns in 1 month
- Wrote advertising copy for all social media platforms that adheres to TM Marketing overarching brand identity and personality.
- Wrote more than 20 review papers, blogs and guest articles
- Incorporated SEO keywords into copy to increase search result rankings, which resulted in posts and websites on top of web searches.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Authored online display ads, providing click conversion
RaabtAqaba
Copywriter/ Content Creator
01.2018 - 06.2022
Job overview
- Developed insightful, relevant, engaging copy in Arabic and English and communications concepts for range of public and private sector clients
- Worked with wide range of personalities associated with project management process in collaborative and inspiring way to share concepts, copy and develop final output
- Naming, programs/brands claims and signatures, Headlines and body text, informative literature/text, Edutainment, TV, radio scripts, Digital campaigns assets, Editing video/audio
- Wrote promotional emails, SEO copy, and social media content for more than 20 clients to drive customer engagement/ improve conversion rates
- Developed new concepts and storylines for catalogues and websites and Create engaging work that elevates both company and clients
- Collaborated with creative leadership to develop creative concepts for campaigns such as new product launches.
FreelanceAmman
Article Writer
10.2015 - 04.2018
Job overview
- Wrote and Published 3 books on subjects of Health & Fitness
- Created various types of content, including written articles, eBooks, case studies, and blogs.
- Provided research for various entities needing information on wide range of topics
- Reported on Fitness, health, Nutrition, Diet and various other topics
- Contributed more than 100 article on various digital platforms
- Brainstormed with [Type] department to determine new topics and stories
Strength StudioAmman
Content Manager
06.2011 - 05.2017
Job overview
- Curated content across social media platforms, leveraging algorithm strategies to increase engagement.
- Managed content distribution to online channels and social media platforms.
SisterPower Social Network
Writer/ Researcher
08.2006 - 08.2010
Job overview
- Researcher and writer addressing issues of gender, female identity, culture, religion and how to create change
- Created 4 small groups of women in 6 different countries where we can discuss/ address issues of concern
- Created content/ copy for website with constant editing and management
- Edited more than 100 article
- Performed interviews/ meetings with various influential women from around the world
IFM International Franchise MarketingCairo
Marketing Executive
10.2002 - 04.2006
Job overview
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers
- Planned and executed events and marketing programs to increase qualified leads
- Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters
- Helped 3 new startups devise a full marketing plan
- Conducted more than 5 marketing campaigns for clients
- Lead a team of 6 employees
Education
The University of Western OntarioLondon
Bachelor of Arts from Women studies
09.2002
Jordan UniversityAmman
Bachelor of Arts from Accounting
09.1999
Skills
Product-Specific WritingWebsite CopyScript DevelopmentShort StoriesSEO CopywritingEssay WritingEmail CommunicationNonfiction ProseResearch Writing
Content editing
Strategic content planning
SEO best practices
Research
Google Analytics
Blogging
WordPress
Languages
English, Arabic
Native language
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Digital Content Manager - Freelance
Sava Brands
12.2022 - Current
Senior Content Writer - Freelance
TM Marketing - Freelance
07.2022 - 01.2023
Copywriter/ Content Creator
Raabt
01.2018 - 06.2022
Article Writer
Freelance
10.2015 - 04.2018
Content Manager
Strength Studio
06.2011 - 05.2017
Writer/ Researcher
SisterPower Social Network
08.2006 - 08.2010
Marketing Executive
IFM International Franchise Marketing
10.2002 - 04.2006
The University of Western Ontario
Bachelor of Arts from Women studies
09.2002
Jordan University
Bachelor of Arts from Accounting
09.1999