Rana Akkurt

• Drive business growth through digital engagement in close collaboration with sales and technical experts
• Refine and requalify MQLs and proactively nurture Sales follow-up
• Develop and implement digital marketing strategy aligned to the overall global framework/ strategy in close collaboration with the Subregional teams
• Lead content, design, video production
• Manage monthly, quarterly, and annual budget across digital marketing channels
• Measure, analyze, and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Plan and execute web, email, social media and promotional campaigns
• Monitor roll-out of digital campaigns by setting up trackers with goals.
• Work closely with Commercial teams to proactively anticipate customer needs and to ensure that the planned activities are implemented effectively.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

• Provide market analysis reports to company owner
• Analyze sales and marketing reports
• Attend consultation meetings in UK to understand customer expectations
• Research and identify new business opportunities

Digital Project Management, Pan Medtronic:

• Analyzing project requirements and preparing budgets and schedules.
• Planning digital campaigns from the initial stages through to final delivery
• Developing a detailed project plan and monitor progress
• Identifying and implementing KPIs and project milestones
• Using content management systems and project management software (AEM, Workfront)
• Aligning digital marketing strategies with overall business goals.
• Building strategic relationships and partnership with overseas agencies and vendors.
  
• Customer Insight:
  Bringing the consumer perspective to marketing decision making by executing market analysis and research activities to provide insights and recommendations.
• Managing and executing client-facing surveys, including client relationship survey and client engagement satisfaction survey and others. (NPX, Qualtrics XM)
• Collaborating with channel-specific marketing teammates (email, social media, etc.) to identify areas for growth.
• Analyzing, recommending and leading the implementation of improvement initiatives.
• Keeping abreast with the latest trends and changes in UI/UX and digital marketing.
• Reporting on program performance, CRM-specific promotions and marketing campaigns, and ideating new strategies at driving engagement and retention.
• Analyzing past advertising, and marketing/PR campaigns to determine the effectiveness of strategies used and recommending future actions.

• Responsible for managing the distribution list, creating, setting-up and executing all marketing campaigns using Marketo
• Runs A/B tests for email campaigns and landing pages to optimize performance
• Works with management to define KPIs, create reporting, analyze campaign performance.
• Create recommendations to improve campaigns continuously.
• Creates pages on company websites and posts on social media as instructed by country marketers and managers to expand the company's digital content offerings
• Implements basic or routine design and content writing tasks assigned by colleagues to improve and expand the company's digital marketing efforts
• Uses SEO tools (BrightEdge, SiteImprove, Google Search Console and Webmaster tool) to evaluate web pages, audit our site, and perform competitive analyses to uncover actionable insights for our channel
• Ideates and brainstorms with various teams to help create the best possible experience for users
• Contributes in digital performance discussions to provide ideas for improvement (ranking, bounce rate, time on site, etc.) for specific pages or sections of the site
• Creates original art and iconography to illustrate content
• Compiles and presents SEO performance reports from various reporting platforms such as: Adobe Analytics, Google Analytics

• Manage day-to-day demand generation activities on the website and digital campaign operations from development, implementation, tracking and optimization across email, SEO, and paid digital channels - including SEM, Social, and Display advertising campaigns.
• Maintain and manage marketing calendar for all digital projects. - Monitor, analyze, and report on campaign performance across all channels.
• Oversee website and landing page creation and optimizations with internal web developer or contractor to improve tracking and conversion.
• E-mail, newsletter design, execution, reporting, A/B testing - Assist in development and implementation of all digital marketing campaigns.

• Salesforce UAT testing, end user training
• Prepare regional marketing reports by collecting, analyzing, and summarizing sales data - Lead/MQL Management for Africa and Turkey - Support outbound marketing & sales campaigns
• Prepare client satisfaction surveys via Qualtrics and analyze
• Maintain data hygiene, lead regional data cleaning projects
• Track and report back on key site KPIs

• Prepare monthly CRM sales reports
• Account management
• Manage large amounts of incoming calls
• Conduct customer satisfaction survey - Support sales team on their CRM related questions