Ece Öğüten

• Managed retail marketing communication strategies for DTC and dealer channels, ensuring brand consistency across window displays, in-store communication and POS materials.
• Coordinated global and local agencies for localization, design adaptation, production and timely delivery of retail marketing assets.
• Led the development and execution of retail-focused BTL campaigns, enhancing consumer experience at points of sale, DIY channels and customer touchpoints.
• Prepared local window activation and in-store communication briefs in line with global brand toolkits and campaign guidelines.
• Ensured correct usage and implementation of all visual assets across authorized sales points and dealers.
• Managed campaign calendars in coordination with global teams, ensuring alignment between HUB, merchandising and local execution teams.
• Analyzed campaign performance and retail KPIs, providing insights and action plans to improve store traffic and engagement.
• Tracked and managed communication and trade marketing budgets across all retail executions.
• Supported global product launches and brand image campaigns with localized retail communication plans.

• Ensured strong brand presence and sell-through across Direct-to-Consumer retail channels by planning and executing in-store, window and POS/POP communication in line with global and local campaign pillars.
• Led the planning and execution of retail marketing activations across physical stores, combining global toolkits with locally tailored ideas to maximize consumer engagement and store traffic.
• Coordinated seamlessly with creative, digital, ATL, BTL and retail agencies throughout briefing, debriefing, execution and post-campaign evaluation processes.
• Worked cross-functionally with VM, Sales, E-commerce and Marketing teams to ensure retail excellence and consistent brand execution across all touchpoints.
• Prepared and managed annual communication plans and budgets, tracking spend across retail marketing executions.
• Developed and implemented window, in-store communication and visual merchandising guidelines aligned with corporate identity and brand standards.
• Supported new store openings and refits by delivering trade marketing assets on time and in full, ensuring correct implementation in-store.
• Monitored campaign performance and consumer response, providing insights and optimization recommendations based on retail KPIs.
• Contributed to the overall retail strategy by translating market trends and customer insights into actionable retail communication solutions.

• Managed ATL and BTL communication projects for leading brands, coordinating briefing, execution and delivery processes with creative teams.
• Acted as the main point of contact between clients and internal teams, ensuring smooth workflow and on-time delivery.
• Supported campaign planning and execution stages, including production coordination and post-campaign reporting.
• Collaborated closely with Brand Directors to align creative output with brand strategy and campaign objectives.

• Responsible for implementing and monitoring social media campaigns.
• Set up strategies in line with the brand's personality and targeted audience.
• Prepared weekly and monthly social media content.
• Develop and implement the social media strategy.

Brands: Turkcell - Dergilik / Dinlebi

• Responsible for daily operations, encompassing both ATL and BTL.
• Prepared work plans for the creative team and conducted briefings aligned with brand demands and expectations.
• Engaged in discussions regarding advertising strategy with brands and spearheaded campaign development.
• Kept clients informed about project progress and provided regular reports, including status updates and work plans.
• Ensured timely delivery of projects to clients.
• Played an active role in both brand positioning and brand management.

Brands: Vakıf Emeklilik / COLIN’s / Pastavilla / UNFPA / Yesilay / DOQU Home / Alfemo

• Authored news bulletins and blogs.
• Conducted competitive analysis to inform brand positioning strategies.
• Prepared social media reports and monthly plans.

Brands: Burgu and Tangoo Arjaan / Pera Palace Hotel