Barım Çerkez

• Product Leadership

Orchestrated the entire lifecycle of Architect, a G2 Reports-recognized leader in B2B marketing automation.

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Successfully managed a high-tech product incorporating AI, ML, and personalization.
Oversaw UX-UI development with a team of 3 PMs, in addition to coordinating 30 developers and designers.

• Strategic Oversight

Directed the strategy, execution, and sales targets for Architect in a fiercely competitive market.
Implemented a unique strategy for product image enhancement, forming dedicated teams with distinct functions for each product.
Improved team efficiency and ownership, resulting in reduced quarterly lead times and enhanced feature-market fit.

• Product Management in Fintech

Managed end-to-end B2C and B2B payment system products, overseeing POS, issuing business, Mobile Super App, and Campaign App.

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• Innovative Projects

Collaborated with Mastercard on open banking strategies and developed fraud prevention systems for leading marketplace applications like hepsiburada and trendyol.

• Customer Retention and Algorithm Creation

Delved into best practices for customer retention, experimenting with and implementing strategies to reduce annual churn rates by 2.8%. Implemented a health score measurement system for customers, determining optimal times to propose offers and prevent churn.

• End-to-End Product Management

Oversaw marketing, strategy, and pricing tasks in a role with both B2B and B2C potential.
Directly involved in product design, launching a new product series from scratch, encompassing 500 different products https://tinyurl.com/4r9h5d87.

• Collaboration with Renowned Designers

Collaborated with extraordinary designers such as Tom Dixon, Arik Levy, and Terri Pecora.
Contributed to the creation of remarkable product series, gaining insights into design thinking and perspectives.