DUYGU KUMURİ
Marketing Manager
Goztepe
Summary
Experienced with developing strategic marketing plans based on comprehensive data and target group insight. Successfully maximizing the potential of the team. Building strong team collaboration and driving measurable results. Dedicated professional with a proactive approach in order to meet company goals. Skilled in working under pressure and adapting to new situations and challenges.
Overview
26
26
years of professional experience
14
14
years of post-secondary education
1
1
Language
Work History
Marketing Manager
DEVA Holding
01.2021 - Current
- Ophthalmology and Immunology
- 3 PM’s directly reporting:
*2 PM’s responsible for brands indicated for dry eye
disease and glaucoma treatment
*1 PM responsible for brands indicated for PSA, PSO,
RA, AS
- Leading product launches
- Allocating resources effectively to achieve strategic and quantitative goals
- Coordinating marketing and sales teams to implement strategies and achieve target sales
- Monitoring and evaluating medical and regulatory changes and acting proactive accordingly
- Participating product portfolio and line extension processes
Senior Product Manager
DEVA Holding
02.2018 - 01.2021
- Ophthalmology
- New launch of 1st %0.1 topical cyclosporine in Turkey
- %0.05 Topical cyclosporine in DED
- Ophthalmology Portfolio Management
Product Manager
DEVA Holding
11.2016 - 02.2018
- Cardiology
- Relaunch of an ACEI product for hypertension with new field force team
- Sales force training – inexperienced team in terms of pharmaceuticals and cardiology
- Monitoring and controlling budget
Senior Product Manager
Kocak Farma
12.2013 - 10.2016
- Endocrinology, Internal Medicine & Neurology (Antioxidant for diabetic polyneuropathy)
- Dermatology (Topical antibiotics)
- Neurology (Pregabalin for neuropathic pain, epilepsy and fibromyalgia)
Product Manager
Adeka Ilac
04.2007 - 12.2013
- Dermatology
- Topical antibiotic for acne and skin infections (2007-2013) – premarketing, launch in 2008 and repositioning
- Topical antifungal (2007-2013) – 2nd top selling antifungal cream in 2012
- Gynecology
- Iron supplementation and anemia treatment (2009-2013) - 1st prescribed product by gynecologists in 2010 and 2012
- Topical antifungal in ovule form (2009-2013)
Regional Manager
Optimer Saglik Ltd. (Babé)
12.2005 - 09.2006
- Managing a team of 11 with developing and executing product training
- Managing the international business communication with the partner
Sales Representative
Novartis
01.1999 - 11.2003
Education
High School -
Ozel Dogus Lisesi
01.1985 - 01.1992
Arts and Sciences Faculty - Psychology
Bogazici Universitesi
01.1992 - 01.1997
MBA -
Yeditepe Universitesi
01.1999 - 01.2001
Skills
Team Management
Leadership
Market Analysis
Strategic Planning / Decision Making
Proactive Approach
Problem Solving
Birth Year
1974
Personal Information
Marital Status: single
Professional Development
- Transactional Analysis in Team Management, 2024
- Brandweek 2024
- Turn on the Creativity Switch, Bellatris, 2023
- Digital Transformation, Dr.Devrim Keklik, 2021
- Situational Leadership, PDS Danısmalık, 2021
- Strategy and Project Management, Bellatris, 2019
- &NOW Business&Tech Week - 18. Pazarlama Zirvesi, 2018
- Motivational Communication and Management Skills, Baltas, 2017
- Strategic Product Management I & II, PTMS, 2019
- Flexible Selling Techniques Seminar, Ekser Consultancy, 2001
- New Psychological Approach for Sales, Novartis Training Department, 2001
Timeline
Marketing Manager
DEVA Holding
01.2021 - Current
Senior Product Manager
DEVA Holding
02.2018 - 01.2021
Product Manager
DEVA Holding
11.2016 - 02.2018
Senior Product Manager
Kocak Farma
12.2013 - 10.2016
Product Manager
Adeka Ilac
04.2007 - 12.2013
Regional Manager
Optimer Saglik Ltd. (Babé)
12.2005 - 09.2006
Sales Representative
Novartis
01.1999 - 11.2003
MBA -
Yeditepe Universitesi
01.1999 - 01.2001
Arts and Sciences Faculty - Psychology
Bogazici Universitesi
01.1992 - 01.1997
High School -
Ozel Dogus Lisesi
01.1985 - 01.1992